NFT Marketplace & Launchpad ● Performed in-depth market analysis and led strategic planning with C-suite executives, pinpointing expansion opportunities in the cryptocurrency industry and ensuring a well-defined road-map and product-market fit for the organization's future.● Facilitated efficient cross-functional collaboration between operations, business development, product and marketing teams synergy, enhancing operational efficiency and spurring business growth, aligning with the company's overarching objectives.● Spearheaded the product and tech team to explore multi-chain development opportunities and implement pioneering marketplace & launchpad features. Successfully acquired over 8,000 users within the first month, a consistent 20% monthly growth over six months, and a noticeable increase in user retention.● Launched comprehensive training initiatives and ongoing mentorship for the business development team, enhancing their expertise and motivation resulting in a 30% surge in sales performance within the first quarter of the year.● Instrumental in the design and execution of comprehensive sales and marketing strategies, working collaboratively with the marketing and business development teams. Launched a successful loyalty rewards campaign, catalyzing a positive user feedback loop, and fostering growth and retention.● Identified and forged strategic alliances with over 40 reputable native web3 NFT communities increasing platform visibility, partnership agreements, and social media cross-promotion efforts, enhancing user engagement and expanding market presence.● Leveraged personal network of Venture Capitalists, Family Offices, and Accelerators, strategically deploying these relationships to successfully drive company-wide growth and fundraising initiatives.

● Established strategic partnerships and spearheaded cross-marketing campaigns, while cultivating relationships with influential web3 communities and KOLs achieving a 30% increase in brand visibility and a 20% uplift in community engagement across social media (Twitter) and community chat (Discord).● Pioneered community growth and engagement, Facilitated weekly "AMAs" and monthly "Townhalls", and implemented new community standards, resulting in an increase in community growth and positive feedback.● Overseeing deal structuring and sales, and evaluating partner projects for alignment with projects vision, led to a huge increase in project demand, and a significant increase in brand visibility, community engagement and trust.● Collaborated with founders from project conception to post-launch, assisting in the construction of project tokenomics, utility, and roadmap via analyzing community feedback resulting in achieving desired product market fit.● Orchestrated successful fundraising efforts, exceeding funding targets by 25% and raising approximately 3.8 million USD in Ethereum from minting out both NFT projects. Key Achievements: • Built strong relationships with many notable web3 communities & KOLs such as BAYC (Apelist), AzukiAlpha Beanz, Doodles, Kaijukingz, Godjira, ZenApes, Ameer Hussain (Dark Echelon), BentoBoi (SquishySquad), RyanDCrypto & many more.

Largest Luxury Spa in Singapore, spanning 18,000 sqft, nestled at Furama Riverfront. ● Drove a remarkable 300% increase in overall business revenue within 18 months through strategic business development initiatives and effective sales and marketing strategies. ● Spearheaded successful integrated marketing campaigns utilizing over 400 local digital influencers, resulting in a huge increase in top-of-mind brand visibility and customer engagement. ● Established multi-channel online sales avenues partnering with Shopee, Trip Advisor, Class Pass and many more. ● Earned recognition as the top luxury spa in Singapore, maintaining strong ratings across digital and social media platforms, enhancing the brand reputation and customer trust.Key Achievements: Featured as the top luxury spa on The Straits Times, Time Out, The Smart Local, Yahoo News, 8days, Trip Advisor, Luxe Society, Shopee, Fave and many more.

● Cultivated and managed a diverse pipeline of over 60 strategic partnerships across the blockchain spectrum, including crypto and non-crypto native entities across DeFi, GameFi, SocialFi and NFTs sectors. ● Collaborated closely with cross-functional teams across various geographies to deliver high-level assignments, improving project delivery, and supporting post-launch phases of projects resulting in an increase in client satisfaction.● Spearheaded negotiation of complex deals, ensuring timely closure and adding significant value to stakeholders, successfully listing 15+ coins on the exchange, driving a 20% increase in trading volume and a 15% boost in user engagement. ● Successfully identified domestic and international demands, delivering effective listing and marketing strategies, which resulted in a 25% increase in successful partnership agreements.● Collaborate with product and tech teams to influence the development of innovative features and new services, elevating the user experience and streamlining transaction processes.

The Liquor Concept Food & beverages. Retail. Entertainment. The Liquor Company Alcohol Supplier & Distributor. Distillery & OEM Manufacturer of alcoholic products.● Develop and implement strategic plans to expand our client base by analysing market trends, competitor activities, and the specific needs of clients to tailor our value proposition effectively.● Lead and train sales team, client relationship management, and product knowledge. Empower them to build long-lasting relationships with our clients, ultimately driving sales growth.● Oversee the sales process, including managing CRM systems, analyzing sales data, and monitoring sales activities. Track sales targets and take necessary actions if the team is not meeting objectives.● Accelerated the expansion of 5 new F&B outlets in the free-flow bar concept, achieving profitability for all outlets within 24 months and increasing annual revenue by 60%. ● Negotiated and secured 18 new supply contracts with MOT merchants and vendors, driving a significant 60% increase in MOT trade revenue within 12 months.

Clout Collective is a promoting, digital marketing and events agency, focused on entertainment and nightlife verticals. At Clout Collective, we managed Singapore's largest network of Tertiary Student Promoters. Through this network, we've built and supported the growth of the largest clubs and every music festival that was in Singapore. We also produced our own IP Festivals like Ready Set Sail (A cruise music festival for university students) and support clients in building their own events.● Identified growth opportunities and implemented strategic vision, tailoring the company's unique value proposition, successfully steered Clout Collective to become the largest network of tertiary market promotion and marketing platform in Singapore.● Managed the company's financial health, ensuring financial stability and growth through effective budgeting, revenue tracking, and financial forecasting.● Guided the creation and implementation of innovative marketing and promotional strategies, leveraging the company's niche network of promoters to heighten organic marketing visibility and success of clients' endeavours.● Established and nurtured relationships with key stakeholders within the lifestyle and entertainment industry, amplifying sales & marketing efforts of client establishments and events, resulting in a 70% repeat business and a stellar reputation in the industry● Collaborated with organizers in the production and execution of high-profile IP events, including the successful production of Ultra Music Festival, Its The Ship, Zoukout & many more

Influencer & Idol App. Gifts. Livestream. Enjoy exclusive one-to-one chats with your favourite Idols on Lolly, where you can get updated with their personal photos and videos! Idols are rewarded with royalties from the gifts received from their loyal Fans. Accumulate the royalties to exchange for real cash!● Directed the development and launch of the company's lifestyle influencer talent gifting social app, leading to a 150% increase in user engagement within the first year.● Developed and implemented strategic business development initiatives, resulting in a 30% increase in partnership deals with top lifestyle influencers across Asia.● Led cross-functional teams in the design, development, and marketing of new features for the social app, enhancing the user experience and boosting active users by 120%.● Collaborated with teams across geographies, ensuring seamless communication and alignment of business goals, leading to more efficient product development cycles.● Oversaw the entire product lifecycle, from ideation to launch, of three major app features, resulting in a 25% increase in user retention.● Negotiated complex partnership deals with international brands, influencing the monetization strategy and driving a 45% increase in revenue.

● Managed a diverse range of large-scale events, including music festivals, trade shows, and corporate events, ensuring a seamless experience for clients and attendees.● Handle key accounts, nurturing relationships with strategic clients. Understanding their business requirements and proposing solutions that meet their unique needs, promoting customer loyalty and repeat business.● Managed all areas of marketing, sales, project management and sponsorship, to align strategies, create comprehensive solutions, and ensure excellent customer satisfaction to enhance the overall experience for clients, promoting referrals and repeat business. ● Successfully created renowned local IP festival brand: Atlantis Music Festival, the largest foam festival in Singapore & Asia's First 12-Hours Free Flow New Year’s Eve Countdown Festival.Partnered with the likes of Grab, Monster Energy, Singapore Tourism Board, 98.7 FM, MHD, SPH, Magazine, Singapore Pub Crawl, Pernod Ricard, MHD, Willam Grant & Sons, Redbull, Okamoto and many more

Asia Box Office serves to provide event-goers with an enjoyable one-stop platform in search of tickets to the live entertainment worldThe Multiply is an Integrated creative lifestyle outfit focused on creating new and innovative experiences.● Oversaw all stages of the project life cycle, from concept development and planning to execution and post-event evaluation.● Negotiated vendor contracts that resulted in an average cost reduction of 15%, enhancing overall event profitability.● Implemented new project management software that improved team productivity by 30% and reduced project completion time by 20%.● Led the successful execution of over 10 large-scale events, each with 10,000+ attendees, consistently meeting budget and time constraints for Bryan Adams Concert, The Armin Only Embrace Music Festival, Jessica (SNSD) Concert & Christmas Wonderland

Fueled by my passion for business at the young age of 17 and East Asian cultural import/export, in the span of 8 years, founded several events and venue marketing companies.● Implemented robust business strategies that amplified brand visibility, driving an 80% growth in social media engagement and web traffic● Led cross-functional teams across marketing, operations, and sales departments, fostering a collaborative environment that maximized productivity● Negotiated high-value sponsorship deals with national and international corporate partners, ensuring diversified revenue streams● Created and implemented data-driven marketing strategies that increased ticket sales by 50% ● Play Projects landed exclusive venue marketing contracts for top clubs 'The Butter Factory' , 'Avalon' & 'Altimate'● VOXPOP led the industry in K-pop events & concert production of over 20 mid & large scale events, attended by over 100k attendees combined, leading to a 300% revenue increase within the first two years● Avalanche Productions was one of the pioneers in creating youth-empowering events becoming one of the most prominent youth events companies and gaining recognition and support from local government bodies such as the national youth council.