Digital Marketing Specialist
CurrentThrough marketing, graphic design, SEO, and e-commerce, I'll be driving awareness and demand, enhancing brand identity and visual communication, and facilitating exciting new sales opportunities and customer engagement in the digital space.• E-Commerce, websites, automation, social media, and email marketing.• Optimization and customization of digital storefronts to increase sales and marketplace rankings.• Update and add product copies, attributes, images, videos, tables, etc. to company-owned websites and eCommerce.• Capture, edit, and retouch photos including working with 360 product photography software.• Ability to upload and tag content with appropriate metadata tags to facilitate SEO.• Maintain internal database (PIMs), updating existing data and entering new data and technical information.• Establish and enforce compliance with brand guidelines and oversee corporate and brand identity.• Report on the growth and analytics of marketing efforts to stakeholders; measurement and explanation of KPI's.• Streamlined sales funnel design, marketing tactical/strategic planning, and implementation.