Gerald Hayden Email & Phone Number

New York - Boston Area

Define, Measure, Analyze, Inform and set up Controls for business process re-engineering and new business model development. Engage with Client CxO's and define Business Strategy and Financial Relevance Level and then target existing business process, new models and IT change requirements. Outcomes include "MEASUREABLE"​ lowest possible cost structures, ROI, impacts to stock price, competitive differentiation, reduced operating and regulatory risk and Customer Experience. Six time Master Black Belt in 6Sigma Lean and former COO, CIO, CFO and CMO for large U.S. Regional Bank (now BofA), Large Global Insurer and co-founder of one of the first "digitized" U.S. Banking firms. Deep expertise in Mobile, CEM, BPM, Competitive Differentiation, Digitized Marketing, Social Media, and Applied Analytics in Business Model planning and execution.o Define Business and Financial Strategies and corresponding Operational and Financial Success Metrics.o Define all Stakeholders (other Business Units, Customers, Sales Channels, Partners and IT) Change Management requirements and Risks.o Define Customer Experience Management requirements through Analytics, Social Media, and Digitized Marketing.o Define Mobile Technology workflow and CEM requirements using a proprietary 10 year proven methodology.o Define Competitve Differentiation Requirements.o Define Operational Risk factors, including Regulatory Risk and Balance Sheet Risk. o Define Technical Architecture requirements as well as Business Case Development based on TCO, ROI and Stock Price effects.o Define Requirements for new business models and re-engineering of existing workflows/methods, using proven methodlogies. o Define Operational and Financial Gaps and Success Metrics to define scope and manage to success.

Greater New York City Area

o Deliver Digital Strategy and Transformation Programs to Global Financial Services Companieso Develop IBM Digital Strategy and Industry Points of View, including defining innovative approaches, conceptual proto types, new business models, transformation roadmaps, and leading Digital Business and Innovation Strategy Discussions. o Banking as a Platform, API Economy, Robotic Process Applications, Omni Channel, Fintech, Financial Marketplace and Analytic Strategies.

New York Boston Area

o ISV Partnership Development and Go To Marketo Field Sales and Partner Training on Executable and Measureable Sales Methodologies and Go To Market o Client Mobile Strategy and Governance Development including SMAC model integration.o Client Mobile Workflow optimization for achieving ROI and competitive differentiationo Client Mobile new Business Model development for driving Stock Price Factorso Client Financial and Operational Metrics to drive MoROIo Global Thought Leadership for Mobile ROI, TCO, Competitive Differentiation and Digital Marketing/Physical Sales Integration

New York, Ny

Focused on action by assessing and defining business requirements and financial value, then recommending, and implementing required solutions and governance changes. Heavy use of Digital Marketing for prospect identification, target segmentation and managing prospects to decisions in multi dimensional sales processes. Engagements at the CFO, COO and CIO Levels, where each engagement is tailored to need and as it mutually applies to accelerating Technology Sales (e.g ROA, ROI and Stock Price).Define and mitigate Business and Technical considerations which need to be resolved by Client to make the technology decision and accelerate Sales. Achieved by Solutions based approach and adding financial and business acumen in the Technology Sale. Scale Field Sales on consulting skills, business knowledge, financial acumen, and how to assess and apply the appropriate Sales methodology.

New York, Ny And Tokyo, Japan

Digital Marketing, Business Consulting and Technology Sales at the Business and IT CxO level for Software, Network Infrastructure and Unified Communications. Global Financial Services experience in Asia, Latin America, Europe and North America (doubling Sales in Asia, and gaining 90% Market Share in Latin America in Infrastructure and UC Sales), while never missing Quota. Use of proprietary Six Sigma based reengineering tool for business process and model changes that align technology to Business Strategy Execution.Build “executable” Strategic Partner Software and Infrastructure Solutions, including building joint field Sales engagements, Reference Architectures, Interoperability testing, Account Planning, Governance, performance metrics and Go-To-Market Strategies.Frequent Speaker on Global basis in Financial Services/Healthcare on running technology as a business, industry trends, gaining financial performance from technology, global regulation effecting technology, operational risks and best in class practices. Author of over 30 whitepapers dealing with trends and best in class practices in applying technology in Global Financial Services.

Boston, Ma

Responsible for developing non-Insurance Products and movement into being a full financial services company. Co-Author in the development and execution of one of the first Virtual/Digitized Financial Services Companies in the United States while attaining profitability within 90 days.

Armonk, New York

Co-Author of IFS the foundational middleware technology of the present day IBM Websphere Product. Founding Member of the IBM GBS Interactive Financial Services Consulting Group.

Hartford, Connecticut Area

Responsible for Financial Reporting Appllications for Product P&L, Balance Sheet, Customer Profitability and Business Intelligence.

Hartford, Connecticut Area

Responsible for Target Market Strategy Development and Management, Product Profitability Management, Ad Hoc Business Intelligence, Branch Location Decision Analysis, and all Balance Sheet Risk and Pricing Ratios for Consumer Customers.

Hartford, Connecticut Area

Responsible for Revenue & Expense Planning, Budget Director, End User Charge Backs, Product Cost Accounting, Monthly Budget Variance Management, ROI IT Investment Processes and Approvals, and SLA FInancial Management.

Hartford, Connecticut Area

Responsible for all Global Services Group daily Operations which included ACH, EFT and Paper based Processing, Customer Service, Applications Operations, Application Balancing and Reconcilement and Regulatory Compliance Officer.

Bachelor'S Degree, Liberal Arts

Master'S Degree, Business And Finance