- Serve as a key point of contact for 10-15 assigned accounts, building long-lasting relationships- Lead the strategy, vision, and the day-to-day operation of client accounts across influencer/creator content, ensuring effective performance results and brand alignment - Work with the influencer execution and paid-social team to implement and deliver on the strategy, building a feedback loop that improves the strategy over time- Report campaign performance data regularly both internally with leadership teams and externally with accounts on a weekly basis- Align with internal teams on messaging, impact, and growth opportunities for weekly client meetings, conveying a strong understanding of performance-based, ROI-driven marketing in the digital sphere to clients and other internal parties- Monitor and maintain department-wide client health reports, advising on solutions for partners who need additional support- Create and present recap materials and campaign progress reports

- Oversaw a portfolio of accounts totaling over $13M in brand partnerships across Roc Nation’s roster of artists, athletes, and events, with a strong focus on NBA, NFL, and MLB partnerships- Managed the day-to-day relationship with assigned accounts, acted as on-site lead for program activations, and was responsible for tracking partnership deliverables. Accounts included Gatorade, Hulu, Sprint, Reebok, Pizza Hut, Delta Air Lines, and more- Played an integral role in the sales process, developing deals and pitching activation elements for Roc Nation talent and events- Collaborated with brands to create additional value opportunities to meet and exceed all goals and drive revenue- Continuously activated on-site sponsorships for Made in America festival and The Brunch, GRAMMY weekend’s biggest event, planning and organizing all sponsor-related elements. Sponsors included Puma, Monster Energy, American Airlines, and more- Built and maintained close relationships with external partners and internal teams to provide the best customer service- Proactively stayed ahead of trends within accounts’ respective industries as well as within the entertainment industry as a whole- Led relationships that helped launch companies and products, executed national campaigns, and kicked off first-of-their kind partnerships- Assisted the sales team with identifying prospective brands and categories for potential partnership opportunities

- Assisted with multiple sponsorship properties and responsible for planning and managing sponsored events- Reviewed and approved talent materials including creative briefs, social media copy, production agendas, and more- Managed and expanded Roc Nation’s gifting program, sourcing and seeding products to athletes at the start of each sport season - Created and developed presentation materials, pre-event materials, and post-event recaps- Assisted with day to day needs for athletes, artists, and their managers

- Promoted the OKC Dodgers and their brand partners through their owned and operated social media accounts- Contributed to increasing following on Facebook by 8%, Twitter by 14%, and Instagram by 32%- Wrote radio scripts and scheduled social media posts to promote games/events and fulfill sponsor requests- Updated ads, signage, and menus using InDesign- Assisted in general marketing efforts to boost ticket sales and interest in game night promotions

- Assisted in various marketing and promotional activities surrounding BIG 12 Women's Basketball Championship, NCAA D1 Women's Basketball Regional, BIG 12 Softball Championship, BIG 12 Baseball Championship, and Women's College World Series- Coordinated community outreach event for participating NCAA DIII Softball Championship teams- Managed all social media accounts (Facebook, Instagram, Twitter) during events to provide live updates, scores, news, and activities surrounding the events- Created a social media calendar to schedule tweets and posts to promote events- Assisted in editing press releases and wrote scripts for radio spots to promote upcoming tournaments

- Participant in the NFL’s Summer Internship Program, focused on developing the youth fan base through league initiatives and programs- Responsible for providing a daily audit of NFLRUSH.com regarding all content that posted - Assisted in generating various ideas for the NFL Times Square experience- Assessed social media trends to better allocate content for NFLRUSH.com and used learnings to make recommendations- Compiled a thorough, detailed account of all Kids & Family activities that all 32 clubs held during Training Camp - Tracked daily NFL RUSH Fantasy numbers and placed them in a report that compares current figures with past seasons - Provided detailed feedback on beta launch of NFL RUSH Gameday app - Participated in club phone calls surrounding upcoming calendar initiatives- Conducted secondary research about effective in-game and social responsibility initiatives along with youth participation in sports

- Operated Fan Information Booth on game nights- Assisted with production and delivery of halftime game statistics- Responsible for being knowledgeable of the arena and game related information to best assist guests- Pre-game set up of Fan Information Booth and promotional materials- Assisted with organization and administration of Fan Information Booth storage inventory- Maintained excellent attendance and punctuality

- Assisted in the implementation and activation of all marketing promotions at Thunder home games- Promoted Thunder Kid’s Club at home games and contributed to selling over 2,000 Kid’s Club memberships- Assisted with game night and event duties as assigned- Directed Rewards Zone outside Chesapeake Energy Arena through selecting and announcing winners on game nights- Assisted with developing marketing promotions for Kid’s Club