- 270% increase in website traffic due to content strategy, site optimization, and channel diversification.- 20.8x average ROAS across all marketing channels.- 5x increase in inbound lead flow, leading to 6.2x quota coverage from marketing-sourced deals.

- Led a 45% increase in pipeline velocity with multi-channel marketing campaigns.- Decreased churn by 18%, driving Net Retention growth by 2% by engaging with Product, Customer Success, and Sales teams to run better onboarding and retention programs.

- Established Customer Marketing function, developing robust processes for both expansion and activation campaigns spanning multiple marketing channels while optimizing for customer experience.- Drove a 6% gain in Net Retention by partnering with Customer Success team to adapt to changing customer demands due to Covid-19. Simultaneously brought in significant expansion revenue in same period.- Curate and distribute content to highlight customer success stories, product use cases, best practices, etc. leading to increased product adoption.

- Drove 198% increase in lead flow for as many as 4 sales teams at a time.- Managed lead funnel for 50+ sales reps, strategized & executed on go-to-market initiatives with Sales executives, Partner teams, Marketing, Customer Success, Product, Engineering, etc. - Nurtured leads throughout the sales funnel, leading to 60% of sales revenue coming from marketing sources and growing new monthly ARR by 52%.

- Led 65% increase in Google Featured Snippet presence through research and strategy.- Increased SERP positioning by an average of 5.3 places for 957 tracked keywords by optimizing discovery pages.- Standardized SEO reporting process, providing accurate and timely reports to management.

- Increased Help Center page views 194% by using HTML, CSS, and JS to improve customer experience.- Generated 318% growth in Help Center voting by improving process, resulting in data to drive future content iterations.- Utilized Google Analytics, Kissmetrics, etc. to track growth and to make data-driven decisions for Help Center SEO.

- Conducted competitive analysis, leading to the production of new features that would make platform more competitive.- Worked closely with a Product Manager and a team of 7 developers to develop new functionality.