Owning the partner-oriented Go-To-Market strategies supporting mission-critical partnerships, including our partnerships with Microsoft and Databricks.

Looking for an AI expert to own and lead the product marketing for your AI product or solution? Look no further!Luke touts strong credentials and expertise leading highly technical GTM strategies for nascent technologies and solutions, especially those leveraging Generative AI, LLM, Vision AI, AIOps, MLOps, and other AI/ML based products solutions, and services.Currently supporting small businesses and individuals with branding and training sessions on marketing fundamentals and how to launch new products and services.

Originally joining as the founding Product Marketing Manager in early 2020, Luke owned, defined, and prioritized Neal's Go-To-Market strategies on the global organizational level. Reflecting the success and growth of the GTM strategies he owned, Luke transitioned from being the sole Product Marketing Manager operating on an Individual Contributor level to Senior Product Marketing Manager leading a globally dispersed product marketing team. When leading his team, Luke strove to foster a culture of innovation, employee development, and employee empowerment. Specializing in bringing solutions leveraging nascent technologies like Generative AI, Vision AI, and ML to market, Luke is an established leader in AI-focused product marketing and GTM strategies targeting business users and developers at Enterprise organizations.Notable achievements:-Multiple employee of the quarter awards-Owned the GTM strategy for Neal's most successful solution launch ever: Generative AI in 30 days-Instrumental in growing marketing team from 6 to 11 members-Promoted to Senior Product Marketing Manager in January 2022-Planned, organized, and executed presence at NRF 2023, leading to over 60 qualified leads

Promoted in under 3 months to manage our product marketing for XMedius' XM Fax products, including helping plan and deliver the Go-To-Market for XM Fax version 9.0.

Supported multiple technology clients with technical expertise and freelance services to help drive success in their marketing campaigns.Top clients include:-Treating Data with Intelligence (TDWI) -New Alchemy-Amazon

Brought back to support Amazon Workforce Staffing a second year, I supported the Amazon peak hiring season by driving successful Facebook and Amazon Display Ad marketing campaigns. Taking immediate ownership of responsibilities, I displayed a strong bias towards action to deliver exceptional results, including by improving processes to leading to improve ad targeting efficiency. This improved both click through rates for Amazon Display Ads, as well as enhanced the efficiency of our ad spends, particularly on the East Coast.After about a month, I shifted teams to backfill a full time Amazonian who departed to another organization within Amazon. With this shift, I resumed many of the same traffic coordinator responsibilities I held in the previous year, only without the support of other contractors and with the added responsibility of managing Tatango text messaging campaigns. While managing this workload, I received stakeholder buyoff to change creative trafficking processes, directly resulting in reduced man hours, reducing Amazon's spend on contractors.

New Alchemy is a consulting firm specializing in blockchain and cryptocurrency technologies. They especially specialized in helping blockchain startups monetize their initiatives via the execution of Initial Coin Offerings (ICOs).While contracting at New Alchemy, I supported the documentation team in developing training materials for onboarding new employees, reviewed and edited client ICO whitepapers, wrote client executive summaries, and performed ad hoc copywriting requests. Example ad hoc copywriting requests included speaker and executive biographies and blog posts.

As a Marketing Specialist with Amazon Media Group (AMG), I assisted the Workforce Staffing media buying team coordinate with creative and traffic our ads to vendors. This team primarily works with traditional and physical media, such as billboards, print advertising, TV spots, radio, and so on, however I also coordinate digital media such as spots for streaming services. Within my first week with the team at Amazon, I showed a bias towards action by taking on and completed two major projects in addition to my normal responsibilities. First, I implemented "Due By" times for all creative tasks. Once completed, I took it upon myself to standardize all the flight dates for every current task in our Playbook so that our analytics team is able to achieve a more accurate representation of ad performance when running analytics based on flight date. Implementing the "Due By" times was expected to take me a few days, however I completed that task and the significantly more time consuming task of standardizing the flight dates in just 2 days total.

Allytics is a Redmond, WA based marketing agency specializing in supporting technology organization Go-To-Market strategies and campaigns.Over the course of Luke's tenure at Allytics, he lead the execution of dozens of partner marketing and GTM campaigns supporting Amazon Web Services (AWS) and key partners, leading to millions of dollars of opportunities entering into the AWS sales pipeline. Luke specialized in cloud security and networking while also gaining a deep familiarity in solution areas including Big Data, Real-time Analytics, Hybrid Cloud, Data Warehousing, Data Lakes, and a wide range of other cloud- and tech-related services. While at Allytics, Luke developed thousands of content pieces ranging from outbound and inbound marketing content to sales enablement content. A selection of assets Luke developed includes: video scripts, email marketing campaigns, social media campaigns, whitepapers, solution briefs, battlecards, call guides, case studies, copy blocks, messaging and position frameworks, banner ads, and more.

Over the course of six years in the Marine Corps, Luke progressed from being a Private First Class to a Corporal of Marines. Luke has vast experience working in, as well as leading, small teams to accomplish a great range of tasks ranging from basic construction to convoy security operations. Other tasks include construction projects ranging from furniture construction to erecting single story buildings, convoy security operations, force protection, route clearance and road improvement. These operations were often performed under immensely hostile and stressful situations, and operations frequently required greater than 24 hour workdays. Luke frequently operated with little to no sleep over lengthy periods of time, sometimes over 10 days. Construction projects were often completed in spite of limited and extremely poor quality of materials, and required a great deal of "outside the box" thinking to be accomplished.Also while in the Marine Corps, Luke was responsible for the maintenance of company rosters that contained sensitive and personally identifiable personnel information.