Hayden Saul Email & Phone Number

New York, Ny, Us

Beverly Hills, California, Us

• Drive marketing strategy and brand positioning from insights through execution for the Ticketmaster brand• Develop and own the process to build the brand playbook, brand architecture, brand voice/tone, and key value props for all integrated campaigns• Create go-to-market (GTM) brand plans across all Ticketmaster categories including Sports (NFL, NBA, NHL, MLB, NCAA), Music (Tours, Residencies, Venues), Arts & Theater, and Travel & Experience• Ensure holistic consumer journeys across all owned and operated touch points, ensuring continuity across platforms (Social, Influencer, CRM, PR, Editorial, SEO, Paid, and Creative)

Los Angeles, California, Us

Lead overarching vertical strategy and translate into effective, breakthrough narratives for brands• Build growth strategies for new and legacy brands to accelerate their presence on TikTok and build a following• Collaborate with internal teams including Insights, Creative, Creators, Brand Partnerships, and Product Marketing to build cohesivemarketing plans for brands on TikTok• Lead social narrative and content strategy for brands on TikTok to drive fandom and cultural conversation• Create best practice playbooks on how brands can activate on TikTok and where TikTok makes sense in their marketing• Build thought leadership POVs, anticipate prospective and current brand needs based on a keen understanding of the industry andmarketing trends & challenges to provide proactive inspiration and recommendations• Develop creative deliverables such as presentations, videos (long & short form), and research-based collateral• Multi-task across simultaneous projects and deadlines, leading the strategic vision for over 218 team members in the US and Globally• Manage creator campaign plans and build digital strategies to maximize KPIs

Los Angeles, California, Us

New York, Ny, Us

Account: Mondelez – Ritz Crackers, Halls, Good Thins, Wheat Thins, belVita, Honey Maid Graham Crackers, Teddy Grahams, and NutterButterLed client agency relations across multiple stakeholders and business units within Mondelez CorporationManaged a team of 8 employees across planning and buying media disciplines with a focus on Social (Facebook, Instagram, Twitter, Pinterest, Snapchat) & Digital (YouTube and Programmatic) mediaPioneered Influencer marketing for Mondelez and lead my brands to become a top YouTube influencer partnerAchieved highest global ROI across all media channels through Nielsen MMM and IRI dataRevamped data and analytics discipline through upskilling planning team with Python

Bankside, London, Gb

Account: SAP NAM Brand Awareness, SAP Concur NAM, SAP Concur Global, SAP Global Mid-Market, B2B Sponsorship• Researched, planned, negotiated and executed 360 media plans primarily in online Digital and Programmatic with TV, Print, Social, Search, Audio, and OOH across US & Canada while leading global strategy across EMEA, APAC, and LATAM• Managed and maintained multiple client stakeholders budget contracts and scope of work totaling over +$100MM USD• Led full funnel B2B and B2C marketing from brand awareness to demand generation• Oversaw a team of 4 employees with emphasis in Media Strategy, Digital Investment, and Programmatic• Consult on all client marketing objectives beyond paid media to influence sales goals (landing page experience, SEO, and organic)

Bankside, London, Gb

Account: SAP North America Brand Awareness

New York, New York, Us

Account: Sprint• Managed the day-to-day media plan development, budgetary analysis over +$1B in media spend, buy maintenance, implementation of campaigns, and worked closely with multiple activation teams to ensure seamless execution• Planned, purchased, and executed multimillion dollar campaigns with less than 24 hour turn around

New York, New York, Us

Account: Snyder’s-Lance / Russell Stover-Whitman’s / Sperry

Tallahassee, Florida, Us

Create and activate compelling media campaigns to bring awareness to new shows and drive tune-in

San Francisco, Ca, Us

-Sales Associate/Logistics/Customer Service. -Received employee of the month and other awards. -Work with nonprofit organizations-Manage inventory -Responsible for sales of $2000 a day

Washington, District Of Columbia, Us

-Maintain social media profiles across various platforms (Facebook, Twitter, LinkedIn, YouTube, Google+, etc.) including copywriting, posting, reporting and responding to fans, online comments and community dialogue and feedback-Create compelling social media content for our clients and for our agency-Actively participate in brainstorming sessions to identify unique ways to promote social media presence for clients-Research current client social media strategies and techniques-Conduct research on social media effectiveness and evolving trends and techniques-Assist with social media coordination for client events-Assist with writing press releases and media outreach-Work with the account team to update website

-Manage all equipment -Prepare work stations -Create a filing and organization system

Other; Credential Of Readiness, Economics / Accounting / Business Analytics

Bachelor Of Science (Bs), Communication And Media Studies/Marketing

Other, Communication And Media Studies