Three Sticks is a boutique, family owned winery committed to creating small–lot, artisanal wines from exceptional vineyard sites, such as our famed Durell Estate Vineyard in Sonoma, CA.

Managed all aspects of the Marketing department, including Business Development, Public Relations, Program & Partner Management, Ecommerce & Analytics, Brand Creative Management, Events, Tasting Room, and Customer Service. Assisted our 100+ commercial clients market and sell their wines DTC using ecommerce. Demonstrated ability to lead complex, multi-organizational programs – examples being the Crushpad Passport, Community Crush, and Crushpad Event Education programs. Worked closely with CFO to open two multi-brand tasting rooms (Napa & Sonoma). Employed appropriate research, strategy and application to get projects done in an efficient manor – utilized software apps Salesforce, Google Suite, Basecamp & Backpack. Experience managing a department budget, P&L. Reported directly to CEO.

Focused on Event Marketing, Partner Management, Community Outreach, Customer Service, and Public Relations. Developed a flourishing wine education program, including Bordeaux Wine Blending, Intro to Red Wine Sensory Analysis & Pinot Noir Clonal Tasting classes. Grassroots marketing via events thrived - hosted over 200 events a year, some with attendance of 1,500 people or more. Managed and executed planning, logistics, and promotion of all events, ranging from corporate promotion events to educational and private events. Developed collaborative relationships with key industry players

Assisted the Director of Marketing in executing the strategic and tactical marketing initiatives. Focused specifically on Online Marketing & Advertising, Promotions, Collateral Development, and Client Relations. Created and managed personal library of creative assets, including photo archive of over 8,000 photos. Thrived with on-the-job training.

Learned to juggle priorities while pleasing multiple audiences (customers, managers, service staff & kitchen). Honed ability to multitask while executing the highest level of customer experience. Thrived in the bustling environment, maximizing efficiency. Managed and trained all new-hire hostesses

Ran the door, reservations and seatings in fast-paced environment with goal of maintaining highest level of customer service and satisfaction. Restaurant size was 120 seats. Managed and trained new Hostesses.

Business Development Director for non-profit, non-governmental organization in Honduras. Reviewed and approved proposals submitted by the community. Performed on-site preliminary reviews to evaluate how to accomplish projects in most cost effective approach. Initiated cooperative businesses to provide new community income. Collaborated with Spanish-run organization, Ayuda en Acción, and the Mayor's office to implement projects. Continued involvement on a project basis.