Haydn Brain Email & Phone Number

Marketing & Product leader with 10 years B2B & B2C experience in Financial Services. Currently heading up Content and Product strategy at CMC Markets, with a focus on CMC’s US investment business, OPTO. Prior to co-founding OPTO in October 2018, I led an agency-side team at Citywire Engage, delivering bespoke content solutions aimed at intermediary and institutional audiences, for the world’s largest asset managers.In my current role, I lead an in-house team and partner with industry thought-leaders to deliver daily investment commentary. I have developed a proprietary AI-driven taxonomy to categorise that content, as well as all stocks & ETFs listed on the OPTO app. OPTO is a thematic investment platform, launched to the US retail market in October 2023.In October 2015 I was appointed Content Product Manager at Citywire Financial Publishers. During my time in this position I led on the production and distribution of customer content for Citywire’s asset management clients. Under the ‘Engage’ brand, Citywire’s Content business grew to become the leading supplier of bespoke marketing content to the world’s largest fund houses. It was my responsibility to deliver innovative content solutions to companies such as BlackRock, JP Morgan and Vanguard, managing a growing team and overseeing a complex production process to deliver best-in-class content.Areas of expertise:- Content marketing strategy- Product marketing and product-led growth- Growth marketing- SEO- Paid social- Brand positioning and proposition development- Audience and market segmentation- Building teams- Go-to-market strategy- PR and communications strategy

Listed skills include Data Driven Decision Making, Teamwork, Microsoft Office, Volunteering, and 18 others.