Haydyn Meythaler Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Act as project manager for all Concord Theatricals Recordings albums, overseeing asset delivery, digital distribution, physical production, sales, and promotion for all frontline releases. • Lead campaign strategy for GRAMMY® Award-winning albums, including Into The Woods (2022 Broadway Cast Recording) and Some Like It Hot (Original Broadway Cast Recording).• Develop comprehensive, adaptable marketing strategies for each release, from inception to the project’s duration, utilizing traditional and digital ad campaigns, influencer marketing, and in-person events.• Manage all content creation and collateral for the label, including social media assets, music videos, recording studio BTS footage, and marketing materials.• Oversee social media strategy across platforms (Facebook, X, Instagram, TikTok, YouTube) and supply promo content for artists and other internal and external stakeholders.• Liaise with artists, managers, publicists, and other third-party agencies and partners for each release.

Greater New York City Area

• Managed legacy theatrical and music publishing catalogs, including Rodgers & Hammerstein, Rodgers & Hart, Irving Berlin, and Marvin Hamlisch• Developed innovative digital content campaigns across 36 social media accounts reaching 3.3MM fans (Facebook, Twitter, Instagram, YouTube, TikTok)• Produced and project managed Rodgers & Hammerstein YouTube content, including music videos and long-form scripted series, resulting in a 480% subscriber increase.• Collaborated with Concord YouTube, Radio, and Streaming teams to maximize monetization and playlist inclusion• Wrote, designed, and optimized consumer-facing email newsletters and articles.• Co-producer and talent liason for R&H GOES POP! music video series and album, which debuted at #19 on the Billboard Compilation Albums Chart.• Spearheaded creation of branding style guidelines, ensuring cohesive design for each catalog across all platforms.

Greater New York City Area

• Oversaw all freelance content creators, ensuring timely delivery and successful execution while staying within budget• Created in-house graphics and video for our various platforms using the Adobe Creative Suite• Collaborated across Concord Music Publishing teams to assemble and edit sizzle reels highlighting the division's diverse roster• Aided with strategy and execution of special brand engagement opportunities, including anniversary campaigns, movie nights, live events, influencer promotions, and PR packages• Coordinated scheduling of studio recordings and video shoots, as well as post-production editing and mixing/mastering for R&H GOES POP! album

New York, New York

• Assisted with all digital, social, and direct mail strategies for institutional, seasonal, and production-specific marketing efforts• Executed daily sales reporting for all seven season productions, tracking over $2 million in revenue annually• Spearheaded Google Analytics and Tag Manager implementation for Playwrights Rehearsal Studios rental operation• Designed, coded, and scheduled email correspondence to season ticket buyers• Conducted research and data analysis to evaluate trends in seasonal ticket sales and package renewals• Crafted print and digital content in adherence to Playwrights Horizons brand guidelines• Processed and tracked $500k+ expenses for all marketing department activities• Provided comprehensive customer service to season package holders via direct mail, email, and phone communication

Indianapolis, Indiana Area

Indianapolis, Indiana Area

- Composed sponsorship proposals for current and potential corporate sponsors for the Symphony on the Prairie season- Researched and created new, out-of-the-box sponsorship activation plans, resulting in the acquisition of a unique sponsor- Ensured that all corporate sponsors receive sponsorship benefits by fulfilling banner and monitor promotions, newsletterrecognition, stage announcements, and ticketing requests- Assisted with all donor special events to provide memorable and seamless experiences to all corporate donors and guests

Greater New York City Area

- Conducted research to find potential single and group ticket buyers using CRM data and grassroots research methods- Composed and implemented metadata for all web pages within the Second Stage website- Drafted social media posts on Facebook, Instagram, and Twitter- Created and presented a community outreach plan to the Executive Director of Corporate Responsibility at Time Warner, Inc.

Indianapolis, Indiana Area

- Crafted and coordinated over 300 social media posts for a variety of Stringcan clients- Implemented new client data recording strategies to organize and analyze key performance indicators- Created a public relations plan for the company to foster positive client engagement and counter negative feedback

Indianapolis, Indiana Area

- Independently rebuilt and redesigned the organization’s website using WordPress- Created all press releases and email blasts for media contacts and organization patrons