Diane Swenson Email & Phone Number

Elon, Nc, Us

Launched a branded apparel website store for faculty and staff, simplifying the process of showcasing school pride through custom merchandise.Increased Instagram followers by 209 and LinkedIn followers by 733 in my first semester, maintaining a strong engagement rate of 9.3% on Instagram and 6.51% on LinkedIn.Created high-quality multimedia content including photography and video segments to enrich social media posts and feature stories.Write and edit stories featuring student achievements, faculty research, and alumni impact for ‘Today at Elon’ and other university publications.Support website updates and content management for our programs, centers, and initiatives.Design digital and print templates that follow the Elon brand and help our partners communicate effectively.

Develop and implement marketing strategies: Create comprehensive marketing plans to promote the theater's productions, events, and programs. This may involve conducting market research, identifying target audiences, and determining effective marketing channels.Manage advertising campaigns: Coordinate and execute advertising campaigns across multiple platforms, including print, online, social media, radio, and television. Monitor campaign performance, adjust strategies as needed, and analyze results to optimize advertising efforts.Social media and online presence: Oversee the theater's social media platforms and website. Develop engaging content, schedule posts, and interact with followers to build a strong online presence. Monitor online conversations about the theater, address any issues or concerns, and leverage social media for promotional activities.Content creation and copywriting: Create compelling written content for various marketing materials, including brochures, newsletters, website copy, and social media posts. Ensure consistency in messaging and branding throughout all communication channels.

Cullowhee, Nc, Us

Develop and execute marketing plans for events and initiatives to achieve community engagement and revenue goals through organic and paid advertising, press releases, and other collateral.Manage social media accounts, create and curate content to promote the department's initiatives, and analyze engagement data to maintain an engagement rate of 8% or higher.Supervise and manage a team of 4 students, including graphic designers and a marketing coordinator, providing training, oversight, and guidance.Design promotional materials for print and digital advertising using software such as Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, GIMP, and OBS.Maintain the department's branding guidelines to ensure consistency and alignment with the University's umbrella brand, including overseeing tabling efforts and maintaining an operating budget of over $30,000.Utilize data analysis and research to develop effective marketing and programming strategies.Manage digital marketing efforts, including website maintenance, email communications, and digital signage.Secure promotional items for events and oversee branding compliance on all promotional materials.Coordinate marketing and advertising for special events, such as Week of Welcome, concerts, and Homecoming, using appropriate marketing mix (e.g., website, print materials, advertising).Document and archive media coverage of events for the department, securing and maintaining images for promotional purposes with cleared image rights.Advise student media groups and recognized student organizations with best marketing practices.Work closely with the Student Affairs Graphic Designer and University Marketing and Communications to ensure compliance with division and University guidelines.Collaborate with external vendors, such as print shops, to manage the production of material goods.In the interim, supervised the activity board (9 coordinators & 1 GA) with a budget of $165,000 from 10/2020-01/2023.

Developed and executed a comprehensive marketing strategy to increase awareness and support for the non-profit organization.Managed social media accounts including Facebook and Instagram, creating and curating content and responding to comments and messages on a daily basis.Created promotional materials such as flyers, posters, and brochures for events and fundraising campaigns.Collaborated with other volunteers and staff to plan and execute successful events.Conducted market research and analysis to identify trends and opportunities for growth, adapting marketing strategies accordingly.Established and maintained relationships with local businesses, media outlets, and other organizations to increase visibility and support for the non-profit.Managed and tracked the organization's online presence, including search engine optimization (SEO) and online advertising.Monitored and reported on marketing campaign performance and effectiveness, analyzing data to identify areas for improvement.Increased brand awareness and communications with potential consumers and volunteers.Break taken in 2016-2017 for Graduate School

Provided innovative ideas improving customer experience, general business operations, and the facility.Organized and promoted events and productions. Directed the highest grossing production of 2011.Marketed shows and events via social media. Oversaw negotiations of contracts for capital improvements.Spearheaded the implementation, purchase, and contractor work associated with a new lighting system.

Developed and executed a comprehensive marketing plan to re-launch the business, including creating promotional materials and managing social media accounts (Facebook, Twitter, Pinterest, Instagram), and responding to comments on a daily basis.Created and posted ongoing social media content to increase engagement and drive traffic to the website.Managed the hotel's public image by updating listings on various e-commerce platforms, including Hotels.com, AirBnB, Travelocity, and Booking.com, and responding to reviews daily.Maintained the website, ensuring all information was up-to-date and accurate for guests.Developed e-commerce listings for goods from the hotel's gift shop, increasing revenue and expanding the hotel's online presence.Utilized various systems to execute the marketing plan, including Constant Contact, WordPress, Eventbrite, Gimp, and OpenTable.Collaborated with hotel staff to ensure the marketing plan aligned with the overall business strategy and goals.

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Freelance Marketing Services from Marketing Action Plans, Strategic Plans, Social Media Insights, Content Creation, Promotional Materials

Organized the expedition of foster care children for appointment. I handled conflicts in scheduling of requests in the most diplomatic matter. During this position, I have diffused conflicts between clients and the agency at times due to miscommunication or misunderstanding.

Conducted thorough and timely investigations to assess allegations of child abuse and neglect, ensuring the safety and well-being of children and families.Worked with diverse populations, including families, children, law enforcement, attorneys, and medical professionals to gather information, assess risks, and develop safety plans.Conducted interviews with children and adults to obtain information, assess family dynamics, and develop rapport.Developed and maintained case files and documentation in accordance with agency policies and legal requirements.Collaborated with community resources, including schools, medical providers, and social service agencies to provide appropriate services and referrals.Participated in court hearings and provided testimony as needed.Developed and implemented treatment plans and provided ongoing counseling and support to families.Provided crisis intervention and emotional support to families during difficult times.Utilized strong communication and interpersonal skills to build rapport and establish trust with families and colleagues.Demonstrated strong analytical and problem-solving skills to identify and address complex issues in a timely and effective manner.Utilized knowledge of child development, parenting practices, and family dynamics to inform decision-making and develop effective interventions.Maintained confidentiality and ethical standards in accordance with agency policies and legal requirements.

Rural WNC wage studyI requested public records from 5 counties in the region to compare to Graham county with actual pay data and pay plan data. I used preexisting data gathered by UNC for continuity and changes from year to year.I used the data to run differences, percent of differences, and ratios. The deliverable was charts for a presentation and a quick reference guide of the results.

Conducted extensive research to identify key user groups and develop in-depth personas for targeted marketing campaigns.Analyzed user data, feedback, and market trends to gain insights into user needs and preferences.Utilized advanced analytics tools and techniques to measure user engagement, identify trends, and optimize campaigns.Developed and maintained detailed user profiles, incorporating user data, behavioral patterns, and other relevant information to drive persona development.Developed and implemented strategies to segment and target key user groups, including creating personalized content and messaging for each persona.Conducted competitor analysis to identify key trends and best practices in persona development and marketing strategies.Assisted Project Manager with copywriting on client's internet presence to match market research results.

Performed in-home visits with families and discussed behavioral and developmental topics related to the family.Assumed marketing and promotion responsibilities for events that the center held.

Entertained over 50 guests each train with history and facts about the regionServed guests in a timely manner to ensure customer satisfaction.

Assisted residents in exercising voting rights

Performer at various events entertaining patrons

Assisted with Photographers at several locations taking souvenir photographs Modernized business operations

Omaha, Ne, Us

Managed a site of six hundred employees by reviewing timecards, matching hours in call times with hours reported, reviewed discrepancies in paychecks, and transmitted timecards for payment Superior performance recognized by four promotions Resolved troubled operations ensuring a department of 10,000 employees were paid on time Awarded S.T.A.R. Performer certificate by AT&T

Successfully launched and marketed new season with a 20% increase in season ticket holders Assisted in the design and set up of new reservation system Increased sales of tickets by 125%

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of The Arts, Sociology

Associates Of Science, Paralegal Studies