Senior Account Representative
St Louis, Missouri, United States
• Supported a through-channel marketing strategy for Jaguar Land Rover North America to align local retailer advertising with corporate brand standards.• Promoted to team operations lead, overseeing advertising quality assurance for nearly 400 Jaguar Land Rover retailers across the US and Canada.• Reviewed retailer advertising including print, digital, radio, video, and outdoor signage for compliance with brand guidelines.• Managed a team of 4 employees – onboarding, coaching, and evaluating their performance. • Cultivated thorough knowledge of product lines, sales events and promotions, and brand identity. • Facilitated communication between Jaguar Land Rover corporate office, retailers, digital vendors, agencies, and internal stakeholders.• Counseled retailers on how to achieve and maintain compliance and maximize their co-op reimbursement.• Planned, managed, and executed simultaneous projects, prioritizing to ensure all deadlines were satisfied.• Implemented process improvement measures such as switching from paper to digital claims to maximize efficiency and streamline outdated processes.• Set targets and analyzed KPIs such as quality, delivery, and productivity to monitor individual and team performance and identify strengths and opportunities for improvement.• Identified site errors and retailer pain points, using Jira to collaborate with IT to create temporary workarounds and resolve issues as quickly as possible.
