Have a look at my portfolio here: http://hayleighs7.wixsite.com/hsmith-portfolioPassionate Digital Marketing Professional | Events Enthusiast | Design Thinking InnovatorHello LinkedIn community! I'm an experienced strategic digital marketing professional based in the UK where my journey has ranged from upskilling, fine dining and the professional services industries, where I have a reputation for turning ideas into impactful experiences.Driving Digital Excellence:I leverage CRM systems (which included but are not limited to Salesforce, Mailchimp, and iContact Pro) to create targeted email campaigns, which then inform ways to optimise website experiences, ensuring every click counts.Visual Storyteller:I'm passionate about creating compelling visual narratives from social media assets that drive engagement to designing immersive office spaces, I understand the art and importance of visual communication.Innovative Design Thinking:As a consultant, I pioneered design thinking workshops, helping to create an environment of innovation from concept to facilitation. My approach isn't just about workshops; it's about transforming mindsets.SEO Strategist & Analytics Aficionado:I specialise in tailoring SEO strategies specifically for the UK market, to maximize online visibility and engagement. My decisions are always supported by data-driven insights, ensuring campaigns deliver not just views, but results.Unlocking Digital Potential:I am on the lookout for a role where I can bring my strategic mindset, creative flair, and proven track record in digital marketing to drive measurable results. Let's connect and explore how we can elevate your digital presence!
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Marketing Campaign ManagerKpmg UkReading, Gb -
Creative Marketing SpecialistOxentia Apr 2024 - PresentUnited Kingdom- Strategy development - Conducting market, trends, and competitor analyses to inform market penetration opportunities.- International Client Programme - lead generation, content creation, paid media, and email marketing campaign. Ongoing data analysis and reporting to regularly optimise performance resulting in almost 800 applications over 2 months. - Branding update - Across Website, Social, Email, and Print to ensure consistency and quality through CMS and email marketing. - Creating Personas - Conducted market research and analysis to develop detailed client personas, working collaboratively with key stakeholders and implementing these into the marketing strategy. - Content Creation - (Social imagery, flyers, webpages, video editing, and photography) created engaging content across social media, flyers, webpages, and videos ensuring brand consistency and better customer experience. - Reporting - Compiled board reports using data visualisation tools to present campaign performance, highlighting key insights and actionable recommendations. - Upskilling colleagues - one-to-one training on technologies and processes relevant to the business, fostering continuous improvement and innovation within the team. - Data-Driven Optimisation - Analysed performance to improve marketing strategies and measure content/campaign effectiveness. -
Senior Associate ConsultantPwc Channel Islands Jul 2023 - Apr 2024JerseyWorkshop Planning and Execution - Designed and led design thinking workshops from conception, to facilitation and data capturing pre- during and post session. Programme & Project Management - Leveraged storytelling and design to manage and deliver end-to-end projects by using visually engaging project plans, objectives, timelines, and resource requirements.Stakeholder Engagement (Internal and External) - Incorporated creative input to build strong relationships with internal and external stakeholders to align collaborative efforts with overarching organisational goals.Data Analysis and Visualisation - Interpreted data and leveraged data-driven storytelling to translate insights into visually compelling narratives to optimise content for more effective content strategies.Diversity and Inclusion Implementation - Led engaging workshops to creatively align teams and strategies with diversity and inclusion principles to support organisational objectives.Strategy Development and Execution - Leveraged content creation, graphic design, and event planning skills to define strategies to engage audiences through brand storytelling in line with organisational objectives. -
Advisory AssociatePwc Channel Islands Aug 2021 - Jul 2023Jersey
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Digital Marketing ExecutivePwc Nov 2020 - Aug 2021JerseySocial media Management - Increased brand visibility through strategic social media content creation, management, analysis and optimising content for higher engagement on assets that resonate with target audiences.Website performance and UX Optimisation - Implemented website management strategies through regular website updates and maintenance, enhancing website performance and the user experience through creative and user-friendly design elements.End-to-end Event Management - Managed virtual, hybrid, and in-person event planning from concept to post-event analysis, ensuring effective communication and a memorable experience for attendees, resulting in positive participant feedback and increased attendance over time. Content Creation and Development - Leveraged video editing, graphic design, branding, and campaign execution to deliver cohesive and visually appealing content to resonate with target audiences. Created a user-friendly content library to save time in future projects.Email Campaign Management - Implemented targeted and personalised email marketing campaigns by refining data analytics segmentation, content, and timing to improve open and click-through rates. Created email content and used data-driven insights to boost campaign effectiveness.Data Analysis and Visualisation - Interpreted data and leveraged data-driven storytelling to translate insights into visually compelling narratives to optimise content for more effective content strategies. -
Marketing & Event ManagerSamphire Jersey Jan 2020 - Oct 2020JerseySocial media management - Developed and managed visually appealing and engaging social media content aligning with targeted content strategies to boost engagement. Used data-driven insights to optimise posting schedules and content. Optimised content and CRMs - Leveraged creative strategies to optimise content for various platforms and improve customer interactions. Managed CRMs and creative content to enhance customer engagement and loyalty.Event Management - Planned, managed, and analysed various events with creativity and attention to detail, tailoring events through effective communication ensuring memorable guest experiences.Website performance and UX Optimisation - Implemented website management strategies through regular website updates and maintenance, enhancing website performance and the user experience through creative and user-friendly design elements.Programme & Project Management - Leveraged storytelling and design to manage and deliver end-to-end projects by using visually engaging project plans, objectives, timelines, and resource requirements.Innovative interior design and renovations - Implemented creative interior design solutions and oversaw renovation with thorough attention to detail, efficient project management, and collaboration. -
Assistant Interior DesignerEgm Architecten Jan 2019 - Jul 2019Dordrecht, South Holland Province, NetherlandsVisualisation Enhancement - 3D modelled, exported and edited realistic visual representations of proposed design concepts in a visual storytelling approach.Technical Drawing - Created clear and detailed drawings, communicating design specifications, to provide clear and detailed documentation for project implementation.Budgeting - Balanced creative vision with budgetary constraints through financial project management to ensure cost efficiency and client budget adherence.Logistics and Procurement - Managed logistics and procurement processes to coordinate timely delivery of materials, manage vendor relationships, and ensure project timelines align with project objectives. Programme & Project Management - End-to-end content creation from ideation to execution, aligning with client visual identities and delivering interior design projects by combining design aesthetics and compelling storytelling. -
Marketing AssistantModena Mar 2018 - Oct 2018Johannesburg Area, South AfricaProgramme & Project Management - Leveraged storytelling and design to manage and deliver end-to-end projects by using visually engaging project plans, objectives, timelines, and resource requirements tailored to the software training needs of AEC professionals.Event Management - Managed various events (trade shows, expos, and panel events through planning, coordination, and event analysis and optimisation.Content Creation - Created visually engaging digital and print content that resonated with target audiences, and increased brand communication, visibility and customer engagement. Social Media Management - Managed social media using content creation and regular metric analysis to optimise content for higher engagement and broader reach.Website performance and UX Optimisation - Implemented website management strategies through regular website updates and maintenance, enhancing website performance and the user experience through creative and user-friendly design elements.CMS & CRM Optimisation - Boosted CMS efficiencies to be user-friendly and leveraged CRM data to personalise customer communication.
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InternOnepointzero Jan 2017 - Sep 2017Johannesburg Area, South AfricaAs an Assistant Interior Designer at Onepointzero Interiors, I showed my versatile skill set in project management, space planning, technical drawing, and procurement. My work centred around corporate design projects, optimising spaces for both functionality and aesthetics. Notable achievements include a private office redesign with a modern, masculine aesthetic, that called for adaptability. I took a more hands-on role for the redesign of a financing solutions office and an independent vegan bakery, integrating sustainable practices and enhancing operational efficiency. I also enriched the customer experience through immersive brand-aligned store layouts and displays for Indian Motorcycles. -
TutorBrightsparkz Tutors Sep 2014 - Jan 2017Johannesburg Area, South Africa -
Brand AmbassadorBrand Soldiers Jan 2015 - Jun 2015Johannesburg Area, South Africa
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Brand AmbassadorBite Marketing Sep 2013 - Nov 2014Johannesburg Area, South Africa
Hayleigh Smith Education Details
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Interior Design -
3Rd Year
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Deutsche Internationale Schule Zu JohannesburgMatric Bachelors Pass
Frequently Asked Questions about Hayleigh Smith
What company does Hayleigh Smith work for?
Hayleigh Smith works for Kpmg Uk
What is Hayleigh Smith's role at the current company?
Hayleigh Smith's current role is Marketing Campaign Manager.
What schools did Hayleigh Smith attend?
Hayleigh Smith attended University Of Johannesburg, University Of Johannesburg, Deutsche Internationale Schule Zu Johannesburg.
Who are Hayleigh Smith's colleagues?
Hayleigh Smith's colleagues are Pauline Finney, André Siebert, Akshitha A, Jia Yi Khor, Neevetha Navaratnam, Mariana Forte, Menna Mamoun.
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Hayleigh Bickford-Smith
Customer Relationship Management Lead At Babcock International Group. My Account Represents My Own Views And Opinions.United Kingdom -
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