Marketing Operations Coordinator
Berkeley, California, United States
Marketing Operations Coordination:Develop and implement marketing strategies to promote Larry Walker Associates, Inc.'s services and brand.Coordinate marketing campaigns, including email marketing, social media, and digital advertising efforts.Collaborate with internal teams to ensure consistent messaging and branding across all marketing channels.Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and initiatives.Competitive Public Bids:Manage the preparation and submission of competitive public bids for environmental engineering projects.Research bid opportunities, review bid documents, and coordinate bid responses in collaboration with technical teams.Ensure compliance with bid requirements and deadlines, and maintain documentation for future reference.Branding Leadership:Lead branding initiatives to strengthen Larry Walker Associates, Inc.'s brand identity and market positioning.Develop brand guidelines and ensure adherence to brand standards across all marketing materials and communications.Collaborate with internal stakeholders to refine messaging and maintain brand consistency across various touchpoints.Marketing and Design:Oversee the creation and production of marketing collateral, including brochures, presentations, and promotional materials.Manage relationships with external vendors, including graphic designers, printers, and marketing agencies.Provide creative direction and guidance to ensure high-quality design deliverables that align with brand guidelines.