Hayley Dunn Email & Phone Number

Richmond, Va, Us

Richmond, Va, Us

- Implement various tasks as assigned to assist the development department in its efforts to support the fundraising priorities of GENYOUth- Work with team on the development of sales and marketing materials for funder outreach and communication- Create and/or gather materials for partner/sponsor meetings and presentations- Conduct research for special projects, potential event sponsors and support prospecting activities for GENYOUth’s mission, Taste of the NFL, Super School Meals, NFL FLAG in-schools and End Student Hunger- Assist with CRM system updates for sales, e-mail blasts via Salsa- Asist with weekly Development Calls – agendas and taking notes- Assist with revenue generation ideas- Observe live sales call(s) being conducted with the Director of Marketing & Development and our partner base- Work directly with GENYOUth’s Director of Marketing & Development, as well as with our CEO, TNFL Business Consultant and Chief Marketing Officer- Handle updating of sales materials in a timely manner as changes arise

Columbia, South Carolina, United States

The Creative Director is responsible for overseeing the Creative Department of the agency. I oversee a group of 7 members who curate graphics, photos, videos, and other creative elements for real clients. We work out of the Carolina Agency, a PR agency within the USC School of Journalism.

- Manage Marketing, Merchandise, Design, Social Media and PR leadership and branches- Grew the Instagram and Facebook with a reach of over 20,500 on Facebook and 33,600 on Instagram- Achieved media activation of news outlets by securing late-night show coverage, write-ups, and news coverage at events- Be responsible for Social Media posting, including Instagram, TikTok, Twitter, and Facebook.- Make sure the City-Wide campaign remains constant through the year and that USCDM leadership, heroes, campus, and beyond are informed- Work with other branch’s marketing needs through a communications request form- Assist in the designs for all merchandise for the year, including incentives and Main Event pieces- Work closely with the Vice President of Finance for merchandise operations- Coordinate media engagements at major events, such as all major push days and Main Event- Assist all branches of communications to keep with a cohesive brand for major Greene Street days, campaigns, and other marketing throughout the year- Maintain USCDM.org on Wix.com- Work with USCDM Executive Board to understand all events, updates, and organizational information to spread accurate information on social media- Work with advisor to promote graphics in Russell House and around campus

- Create social media content for 3,000+ followers- Curate press releases and media alerts for local news outlets to promote USCDM to the Columbia community- Manage social media content and posting for 3,900+ followers.- Created a functional and visually appealing website (www.uscdm.org) - with 5,363 unique visitors.- Oversee PR staff committee - Attend weekly meetings for both the Board of Directors and Staff

Columbia, South Carolina, United States

Design and create social media content for 3,000+ followers as well as curate press releases for local news outlets to promote USCDM to the Columbia community.

Columbia, South Carolina, United States

Served as a member of the Ignite Leadership program for the University of South Carolina Dance Marathon. In this role, I served as a guide to freshman students to raise money for fundraisers through Children's Miracle Network Hospitals. As a team, we raised over $600,000 to support the Prisma Health Children's hospital (specifically in South Carolina) to support children with life-threatening disorders or illnesses.

- Organize Circle of Sisterhood Director and the committee's duties - Plan at least 2 volunteer service events open to CPA each semester for over 7,500 Greek women - Fall semester volunteering raised over $1,000 through philanthropy events over four months- Fundraised over $5,000 for Circle of Sisterhood in one calendar year

Manahawkin, New Jersey, United States

- Performed research on current benchmark trends and audience preferences- Played a part in creating the company’s digital marketing strategy and identify strategic weaknesses and make recommendations for improvements-Tracked key performance indicators for marketing and social media campaigns using Sprout Social-Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos and stories)- Suggested and implemented new features to develop brand awareness- Stayed up-to-date with current technologies and trends in social media, design tools and applicationsAssist in event marketing to drive foot traffic- Created graphic assets when needed with Canva- Communicated and assisted in ambassador and content creator/influencer management- Organized all inbound ambassador/influencer content- Recorded content at Jetty and JRF events

Columbia, South Carolina, United States

- Oversee Circle of Sisterhood executive and delegates board - Lead weekly meetings of 30 people - Design and plan philanthropy and fundraising events

Columbia, South Carolina, United States

- I was a member of the Executive Board team and worked with members to create events and increase awareness of the organization. - I curated posts for our Instagram and successfully grew the organization's Instagram follower count from 1700 initially to 1980 by the end.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication, 3.82

Activities and Societies: Delta Zeta, Carolina Yearbook, Dance Marathon, Circle of Sisterhood, and College Panhellenic Association

Certificate, Strategic Communications

High School Diploma

Activities and Societies: Class President, Managing Editor of Yearbook, Honors Piano Player, Varsity Soccer Player, TEDx Youth @ RVA