- Enabled the organization-wide data transformation through the planning and deployment of our data democratization strategy which involved partnerships with Harvard Business School, Google and Tableau - Uplifted organisation wide data-literacy through the end-to-end management of the Data4All program, rolled out to over 2,000 employees- Facilitated a 7-week business Innovation program for over 400 team members focused on identifying and prioritizing over 30 use cases for data & analytics solutions to be deployed into a retail business - Provided change management expertise to machine learning projects focused on customer personalization and recommendations solutions for retail clients such as Woolworths, Albertsons and Sam's Club - Redesigned technical and non-technical analytics career pathways by deploying a revised capability framework and defining career roadmaps for Engineering, Data Science and Product Management - Deployed new training programs such as GCP, SQL, and machine learning algorithms training for technical and non-technical employees- Led the Women in Data Community that brought together over 300 women in technology across both Woolworths and Quantium for monthly networking events, knowledge sharing sessions and mentoring programs

-Coordinated efforts across cross functional teams to activate Woolworths annual food strategy including the mobilization of high priority, strategic projects-Consulted with strategic programs and facilitated them through the Project lifecycle from concept to completion, driving financial benefits to the business-Led the ‘Return to Office’ strategy including the formulation of the overarching ambition, strategic pillars and the mobilization of a 3 year horizon roadmap, endorsed, piloted and embedded into the organization - Led a POC with Customer Insights, Strategy and eCommerce teams that designed and implemented a re-invigorated organization wide Customer Journey Framework, used as the foundational piece for the integration of all our eCommerce platforms- Synthesized qualitative and quantitative research into macro trends and a strategic roadmap optimizing New Zealand's E2E value chain- Translated global best practices and customer insights into a customer value proposition and product roadmap to launch Woolworths Sustainability incubator - Managed a range of virtual, hybrid and in-person events with over 2,000 attendees as a go-to-market strategy to launch Woolworths 2025 Sustainability Strategy - Contributing author for over 15 x business strategy papers

Joined TwoCollaborate as a full time consultant working at Woolworths Group and had the opportunity to work with other clients and upskill in Management Consulting:- Managed a suite of strategic workshops for a multinational financial institution leading to the formulation of their Global Purpose and strategic pillars for 2020- Consulted with UNSW Equity, Diversity, Inclusion Committee and over 50 students to set-up their new inclusive student program and defined their strategy for 2020- Managed lead generation programs such as digital marketing, field marketing, content marketing and sales enablement strategies, leading to a growth in our sales pipeline by 15%- Managed the ‘TwoCollaborate Masterclass on Change Management and Collaboration’, teaching topics such as Project Management, and Visual Communications- Wrote the draft of the 'TwoCollaborate: Change Management and Collaboration' book to be published in 2022- Managed a change project with our growing consultancy team to reduce internal pain points, resulting in improved client-facing interactions

- Led the TechConnect program from a pilot project to a strategic revenue stream for UNSW, generating millions of dollars in revenue- Led the scoping and prioritization of a software project involving cross-disciplinary engineers and small agricultural businesses, improving standards for pig tracking and revolutionizing the $2.8 billion industry- Built and executed a $1.5 million lead generation marketing plan for the TechConnect program decreases in lead drop-outs by 25% and an increase in funnel conversion by 20%-Project managed 2 x direct response marketing campaigns across multiple channels focused on AgTech and Space leading to multi million dollar commercialisation projects and media attention across Australia - Collaborated cross functionally with Finance, the Grants Management Office and Academics to optimize end to end processing of grant applications, resulting in an uptake of 15 new approved applications - Led a team of 8 through a product launch resulting in the development of the first ever university aggregate site for small business owners, which exceeded reach KPIs by 20%

-Formulated, managed and executed a retention marketing strategy for our TravelCube retail group, delivered across our digital marketing channels, that was then adopted and executed across our Asia and US retail brands- Orchestrated MRDs, positioning documents, product pages, product demos and data sheets to design and execute over 15 product campaigns a year, driving YoY growth for our retail travel brand-Designed and managed the development of a new product, building E2E travel itineraries, resulting in a 9% increase in market share across destinations - End to end management and execution of our go-to-market rebrand strategy for our retail travel brand across Australia and New Zealand, leading to an average sales increase of 30% for our Australian market - Initiated customer focus groups, interviews and surveys to build business cases for new product development projects - Implemented customer segmentation and A/B testing for our email marketing campaigns, leading to an increase in open rate by 30%

- Worked with global operation teams and suppliers to identify and resolve customer pain points for our top performing products, leading to a reduction in post travel complaints by 20%- Worked with customers, developers and suppliers to identify, diagnose and prioritize website features and inefficiencies

- The creation of Media releases and product fact sheets circulated to leading journalsts in Sydney to promote client products - Supported the launch of Marc Anthony Haircare into the Australian market, including event planning for a 50+ breakfast and blowdry event- Collaborated with clients, journalists, couriers, venues to launch a range of skincare products to the Austrlian market

- Focused efforts on sales enablement strategies to grow the Principal sales agent client base, resulting in approx 4+ appraisals per month - Introduced social media marketing tactics as an outbound marketing strategy, leading to over 300 new database contacts - Content creator specialising in print advertising strategies to increase awareness amongst local residence - Leveraged sales strategies such as cold calling, borchure drop-offs and door knocking to increase our no. of prospective clients