Hayley Defty Email & Phone Number

South Shields, Gb

United Kingdom

United Kingdom

Stockton-On-Tees, England, United Kingdom

Senior Creative Marketeer | Brand Designer - Working to define and strengthen the Visualsoft Brand / Marketing to eCommerce B2B online retailers.Deliverables & Ownership:• Brand evolution / future development of brand identity - showcase a portfolio of Products and Services.• VS website re-brand.• Creative Team Management.• Creative Leadership on Lead Generation Marketing Campaigns.• Creative Ideation for Partnership Marketing Campaigns, helping to raise brand… Show more Senior Creative Marketeer | Brand Designer - Working to define and strengthen the Visualsoft Brand / Marketing to eCommerce B2B online retailers.Deliverables & Ownership:• Brand evolution / future development of brand identity - showcase a portfolio of Products and Services.• VS website re-brand.• Creative Team Management.• Creative Leadership on Lead Generation Marketing Campaigns.• Creative Ideation for Partnership Marketing Campaigns, helping to raise brand awareness.• Track the success of campaigns, to gain learnings and future success strategy.• Ownership of VS website, producing a strategy for the content we generate and self-manage via CMS.• Brief and manage content streams to produce enhanced UX of the website.• Working with extended teams within the business to produce enriched, knowledgeable content.• Produce data-led gated reports to target prospects.• Events - Idea creation, asset management, execution and delivery.• Email marketing - Create, build & schedule.• Social Media - Create, build & schedule.• Skilled in Hubspot - Campaign Tracking, Email + Social scheduling, Website builds CMS Show less

Newcastle Upon Tyne, United Kingdom

Worked as a Digital Designer at an eCommerce marketing agency, leading the email marketing channel. I specialised in creating campaigns for two of the agency's key clients in the organic food and lifestyle industry, as well as the yoga community. Building up strong relationships with both organisations. Deliverables & Ownership:• Ideation of Email Marketing campaigns.• Develop target messaging to segmented customer groups. • Creation of digital campaign assets for the online… Show more Worked as a Digital Designer at an eCommerce marketing agency, leading the email marketing channel. I specialised in creating campaigns for two of the agency's key clients in the organic food and lifestyle industry, as well as the yoga community. Building up strong relationships with both organisations. Deliverables & Ownership:• Ideation of Email Marketing campaigns.• Develop target messaging to segmented customer groups. • Creation of digital campaign assets for the online environment / eCommerce websites. • Creative design of campaigns, transfer to build within Mailchimp email delivery platform.• Development of offline marketing materials.• Set up working processes with external clients to streamline work delivery.• Work with internal, content, PPC and SEO teams. Show less

North East

Proudly built up an established freelancing business over 6 years, working remotely for businesses in the UK, then spent 2 years living in Spain working remotely. Successfully delivering creative solutions for clients ranging from start-up level to enterprise organisations. Sectors ranging from:Software & Tech, Finance, Medical, Pharmaceutical, Real Estate, Superfoods, Homeware, Training & Education. • Worked with both B2B and B2C clients, delivering 360 Marketing… Show more Proudly built up an established freelancing business over 6 years, working remotely for businesses in the UK, then spent 2 years living in Spain working remotely. Successfully delivering creative solutions for clients ranging from start-up level to enterprise organisations. Sectors ranging from:Software & Tech, Finance, Medical, Pharmaceutical, Real Estate, Superfoods, Homeware, Training & Education. • Worked with both B2B and B2C clients, delivering 360 Marketing Campaigns. responsible for the full process of pitching concepts, development, messaging and idea execution. • Helped to establish brands and build upon their current offering to gain a more significant online presence. • Collaboration with internal Brand and Marketing Managers to help communicate progress reports. • Worked with Leadership teams to help deliver business strategies in a visual form, concept to presentation. • Experience in managing multiple accounts and ensuring the customer is regularly updated throughout the project. • Collaborated with copywriters, photographers, and video teams.• Linked up with several established North East design agencies on a retainer basis acting as an extra resource and consulting on brand direction. Show less

Newcastle Upon Tyne, United Kingdom

Worked as Lead Creative Designer, part of the Sage internal agency and wider Brand Marketing team. Deliverables & Ownership:• Collaborate with marketing teams & subdivisions to create and deliver integrated campaigns, product launches and brand projects. Raising awareness of Sage software and the full offering of Products and services. • Project-managed marketing campaigns working to deadlines and within budget. • Pitching and delivering creative concepts to… Show more Worked as Lead Creative Designer, part of the Sage internal agency and wider Brand Marketing team. Deliverables & Ownership:• Collaborate with marketing teams & subdivisions to create and deliver integrated campaigns, product launches and brand projects. Raising awareness of Sage software and the full offering of Products and services. • Project-managed marketing campaigns working to deadlines and within budget. • Pitching and delivering creative concepts to the wider business. • Working with the studio manager to demonstrate ROI for the agency, to help build up more headcount internally and demonstrate a more cost-effective solution for the business, versus outsourcing work to external agencies. • Worked with marketing departments to host external agency reviews, and share best practices, to ensure the Sage brand stays on track and guidelines are followed. • Working with the studio manager to demonstrate ROI for the agency, with the intent to build up more headcount in-house. • Organising events, both internal and external for clients and prospects. • Worked with external agencies, sharing brand updates, and ensuring guidelines are followed. • Organise external training and events to improve team skills. • In-house brand custodian - worked with a branding agency to ensure the brand worked for the overall business, suggesting adopting styling and guidelines would work for our products and service. Ensure the Brand was used consistently across global teams. Show less

Haddricks Mill Road, Gosforth, Newcastle

Deliverables & Ownership:• Worked as part of the agency team to deliver print-ready artwork for world-leading brands in the FMCG sector.• Production of packaging, working to strict guidelines and following internal approval processes to ensure high-level checks are followed.

Dunston, England, United Kingdom

Deliverables & Ownership:• Worked to support the senior designer, with art-working and concept-creating for brochures, leaflets, newsletters and press ads.• Worked to business-critical deadlines based on weekly ad space booked out.• Set up guidelines and templates to standardise procedures across the team.• Liaising with external printers to find the most suitable/cost-effective solution to produce the job.

Hnd, Graphic Design

Education record