Hayley D. Email & Phone Number

Hudson, Oh, Us

Herzogenaurach, De

Chassis Mechatronics and eMobility

Solon, Ohio, Us

Promoted to senior product manager based on prior 3 year's best-in-class management of Retail Decorative Portfolio and execution of 12 retailer product line reviews. Managed retail product portfolio of 200+ decorative light fixtures across 6 categories totaling $70M+ in annual sales.· Improved retail product line review award rate by increase of 850% versus prior years by developing targeted, innovative, competitively priced new product solutions supported by market and consumer research. · Championed first, in-person Voice of Consumer (VOC) research study to guide product development strategies. Insights utilized for largest annual line review which resulted in 80% of new product proposals selected for final review for in-store placement. · Partnered with finance to construct a financial model streamlined for retail business case needs, improving efficiency and time investment by 50% to establish cost targets for product plans.· Built a ‘Health of the Shelf’ report shared monthly at business insights meeting with cross-functional teams, driving collaborative dialogue on promotional and new product opportunities. · Developed 3-year product roadmap, outlining replacement, gap, and innovation objectives.

Solon, Ohio, Us

Managed Decorative Product Portfolio for retail channel across 6 product categories at 4 big box retailers. Composed and executed business plan objectives for up to 14 NPD projects annually. Provided weekly coaching and management to associate product manager direct report. · Composed a highly effective, comprehensive business plan template for stage gate process referenced by multiple NPD teams, reducing number of required gate meetings for retail team from 2 to 1.· Managed new product development plan for a test program at The Home Depot of 16 Interior Decorative light fixtures. Led to subsequent business growth opportunities with invitations to participate in continuous product line reviews that resulted in new product awards in three categories. · Designed omnichannel, competitive landscape to understand and convert category trends into product plans; data complied into a comprehensive report dating back to 2018 and updated quarterly.· Established 4-tier price positioning to guide retailer line review strategies, maximizing competitiveness and ensuring incremental growth with new product awards by narrowing price gaps from competitors and eliminating potential price challenges from retail buyers.· Advised marketing and brand team on product positioning, attributes, and pricing to support commercialization objectives, ensuring follow-ups and reviews were completed within 1 day.

Cleveland, Oh, Us

Managed approx. 25 new product development, innovation, and continuous improvement projects within four business segments from concept to delivery, and improved collaboration among 15 contributors from engineering, sourcing, product, marketing, and sales teams.· Developed and utilized daily project tracking tool to monitor progression of NPD and product improvement projects, providing awareness and visibility to entire organization on NPD activities to formalize planning and resource allocation.· Communicated project progress weekly to executive team of action items and workload capacity. Reviewed future development plans on biweekly basis and hosted recurring weekly meetings with cross-functional team members for reviewing project status and determining action items.· Researched collaboration tools and processes for expedited efficiency, documentation, and enhanced communication to facilitate timely project deliverables.

Aurora, Oh, Us

Owned multiple responsibilities within retail, commercial, and regulatory compliance. Led NPD sourcing initiatives and commercialization of a new product line for California Commercial market compliant with Title 20 and Title 24 requirements.· Revitalized ENERGY STAR partnership by developing and implementing a process to track timelines of product testing and certification of ~700 items pivotal to customer rebate programs.· Initiated and oversaw rework projects to reduce excess inventory of discontinued product, eliminating $2.1M of non-moving inventory into active sales channels.· Conducted bimonthly competitive market research at 7 retailers on pricing changes, promotions, and innovations. Analyzed and presented results to senior management, insights supported product development initiatives and pricing objectives to maximize market competitiveness.

Promoted to Project Leader (I) based on proven track record.Managed new product development from concept to finished product.Organized Bill of Materials for cost analysis.Successfully negotiated reduced costs for existing and future items.Researched production improvements to increase product quality.Monitored timelines to ensure timely delivery of new projects.Visited factories in China to oversee production.

Bachelor Of Arts (B.A.), English Language And Literature, General

Cooperative Business Education Course Study