Complete the following for the new owner of a seaside guesthouse.- liaise with the web designer for a new website and branding, working with new buyer personas- create new copy for the entire website- reaearch & write blogs and articles for the website, focusing on local activities and things to do- Content asset analysis-commissioning photography and film to complete a 12 month digital marketing plan

This popular local restaurant is part of the same building as a guesthouse I am working for. It shares buyer personas, but has a distinct difference as it is popular with its local community.My role - - liaise with the web designer for a new website and branding, careful to complement the guesthouse, whilst being aware of the local buyer persona. - create new copy for the entire website- research & write blogs and articles for the website, with a strong focus on events, news and ideas of things to do within a 45 minute drive.- content asset analysis-commissioning photography and film to complete a 12 month digital marketing plan

Hayley Gerry Copywriting brings over 20 years experience using words to convey the right message across a range of industries from charities to travel, festivals and luxury brands.

I managed the social media for Berkhamsted Chamber of Commerce, connecting Chamber members via digital networking across Facebook, Twitter, Instagram and LinkedIn.

Event Hub Dacorum is a not for profit website, launched August 2022. It is run by the Berkhamsted and District Chamber of Commerce, funded by Dacorum Council. It features what’s on in Berkhamsted and the surrounding villages. My role:- Create all content for the new website. - Liaise directly with the web designer on design and format.- Start 4 social media channels. Plan outreach and create all social media content from June 2022.

This was a full-time role to turn around and finally sell part of our family business. The problem was that we only presented ourselves as a company that sold luxury villa holidays in fine buildings. Our language described what you would see at the villa, not what you would feel on every day of your precious annual holiday. My role in its widest sense was to examine all our content, add to it and revamp where necessary. Changing our TOV was vital.I must have written thousands and thousands of words in those years. We were not reinventing the wheel completely as we had to avoid alienating a dedicated, loyal customer base but we needed to appeal to a younger market to increase our customer base. Examples of writing at this role: Online adverts. The brief for a new website. Copy for landing pages. Product descriptions, new and revamped. Blogs, new and revamped, evergreen and time-sensitive. Press packs. b2b and b2c promotional and support materials. E-newsletters. Meta descriptions. All online work considered SEO. Marketing plan. A content plan.You are often drawn into a wider range of roles than your direct remit at smaller companies. There was no point planning for new content without updating our CMS. There was no point writing new content to share with worldwide partners if our API feeds broke. I note this as I do believe my experience in smaller companies where you simply have to see the whole picture is invaluable. (The business was sold in September 2019.)

A contract role as Press Manager for a music and life experience festival in Wales. Press release creation for local and national media. Content written for the music market as well as potential festival goers.

The company did not focus any resource on PR until this point. I created a two year PR plan. The end goal was to provide the company with evidence of the benefit of press coverage in order to raise the PR budget and outsource work to a PR agency. I developed a tailored network of journalists and bloggers, created the press plan and wrote all press releases. Their subject areas ranged from direct product promotions to ideas for evergreen content and content to promote the company as a leading authority in tourism and related areas. I sourced the best PR agency for the company, Four Corners PR.

The company did not focus any resource on PR until this point. I created a two year PR plan. The end goal was to provide the company with evidence of the benefit of press coverage in order to raise the PR budget and outsource work to a PR agency. I developed a tailored network of journalists and bloggers, created the press plan and wrote all press releases. Their subject areas ranged from direct product promotions to ideas for evergreen content and content to promote the company as a leading authority in tourism and related areas. I sourced the best PR agency for the company, Four Corners PR.

I wrote all the copy for my jewellery business, which I ran from home as a part time business during my sons early years. Towards the latter years, this business overlapped with other roles. Copy writing for my website, look book, b2b and b2c catalogues. Press releases. Product design and making. Materials research. Packaging design. Market research. Blogs using word press. Social media via Pinterest, Facebook and Twitter.

The creation of all copy. Website, product rules, product descriptions (online and offline), copy for trade show stands), press releases. This was for a product idea I launched to sell a luxury precious metal version of the childhood game, jacks.

This was a period of expansion at the company. I researched market opportunities, ultimately developing a new portfolio of villas in Italy and Southwest France. I wrote all product copy, regional copy and internal copy guidelines for these regions. I compiled all content for the annual and quarterly print brochures. I oversaw their first website. I commissioned overseas photographers and worked with a design agency for a full rebrand. I expanded our partnership programme, exhibiting at trade fairs.

A formal use of language was needed for this role. As grants manager I was responsible for applying for and maintaining institutional grants for this African based NGO. It was a bilingual role where I would collate the data needed from colleagues in French speaking African countries and re-write in english according to the needs of the funding body. It relied upon my ability to adapt writing to a large variety of audiences from Comic Relief to the Department for International Development (DFID) and the EU.

Essentially a marketing role for an overseas NGO. My key roles were to create content for offline newsletters to share with regular donors and copy for fundraising ideas packs.