Strategic planning supervising daily operations strategies, resource management and oversight, from initial contract to completion including team workflows, productions schedule, installation management and promotional initiatives.

• Responsible for the overall development and implementation of our digital branding strategy, to maximize the brand’s exposure and increase profitability and sales of merchandise. • Lead digital marketing initiatives and campaigns to increase buyer activity on social media and Shopify. Compile reports with key performance indicators that help position quarterly targets and ongoing positioning of branding opportunities. • Manage content creation in the form of digital assets including graphics, photography and videography to increase engagement with our online community. • Source and purchase all LAB apparel, develop and implement a visual strategy for product displays across all retail locations, and oversee all inventory measures.

• Providing guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through my own experiences • Product Education: communicates special features, benefits, fabric properties, usage, and best care instructions• Culture Education: demonstrating the culture held within the company, including an attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle• Community Education: ensuring guests are aware of the in-store community bulletin board – for information and resources regarding yoga and other health, fitness and related community information.

• Responsible for the creation, implementation and execution of meaningful fan engagement experiences for a variety of events• Worked collaboratively with the Ottawa Senators Foundation to coordinate and ensure compliance with established branding strategies for all marketing efforts • Created and maintained the highest quality of brand awareness in the community through a variety of social initiatives with local businesses and charities