Hayley Kellard

Hayley Kellard Email and Phone Number

Disabled Female Entrepreneur | Multi Award Winning | f:Entrepreneur #IAlso2024 | #SmallBiz100 2023 | Theo Paphitis #SBS | Braille | Accessibility @ Dotty About Braille
Hayley Kellard's Location
Stalybridge, England, United Kingdom, United Kingdom
About Hayley Kellard

Hi, I’m Hayley Kellard, multi award winning disabled entrepreneur, founder of Dotty About Braille, an online business specialising in personalised braille greetings cards that are fully accessible to blind and visually impaired people, along with transcribed documents, leaflets and labels.I’m a proud member of The Lilac Review Steering Board and am keen to help improve processes and opportunities for disabled entrepreneurs. I volunteer for Manchester Sight Loss Council (part of Thomas Pocklington Trust) and we advocate for visually impaired people in the Greater Manchester area. This is a new role for me but I’m very excited to get involved and help make change in my local area. I’m visually impaired having been born with a rare eye condition called Wagner’s Syndrome. I was also diagnosed with POTS in 2019 and this has had a big impact on my day to day life. Balancing being an entrepreneur and having an unpredictable condition can be hard but I believe my drive and ambition keep me moving forward. I’m a proud member of the Speed of Sight Inspire 25 Club and a portion of my revenue each month goes towards supporting this fantastic charity. I was part of Small Business Saturday's SmallBiz100 list for 2023 and f:Entrepreneur's #IAlso2024 list of inspiring female entrepreneurs. I was chosen for Theo Paphitis’ Small Business Sunday award in June 2023.

Hayley Kellard's Current Company Details
Dotty About Braille

Dotty About Braille

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Disabled Female Entrepreneur | Multi Award Winning | f:Entrepreneur #IAlso2024 | #SmallBiz100 2023 | Theo Paphitis #SBS | Braille | Accessibility
Hayley Kellard Work Experience Details
  • Dotty About Braille
    Founder
    Dotty About Braille May 2023 - Present
    Manchester Area, United Kingdom
    I offer a range of personalised braille greetings cards, giving blind and partially sighted people a wide choice of cards to help them celebrate key milestones and life events. I sell custom braille labels, great for labelling household products or for ensuring your business is accessible.And I also transcribe documents into braille, with the option to have these on paper or clear adhesive labels.Available to purchase at www.dottyaboutbraille.com, Etsy or Not On The High Street.
  • Arun And Chichester Citizens Advice
    Financial Capability Coach
    Arun And Chichester Citizens Advice Aug 2023 - Apr 2024
    I worked with clients to help them manage their budget, increase their income through grants and benefit entitlement and prepare them for specialist debt advice.I gave clients an action plan based on their situation and desired outcome and held them accountable during follow up sessions.
  • Hayley Kellard
    Online Course Creator
    Hayley Kellard Sep 2021 - Jan 2023
    I developed online courses catering to women seeking to boost their confidence, explore spirituality, and enhance their organisational skills. This involved creating written course content, workbook pages and video content.I conducted in-depth market research to identify competitors, analyse trends and identify opportunities.I carried out successful marketing campaigns through a weekly email newsletter, as well as leveraging Facebook, Instagram, and TikTok platforms. To further enhance the customer experience, I hosted regular live video sessions on Facebook for deeper engagement and sales growth, this really pushed me out of my comfort zone and developed public speaking skills.I generated visually appealing content; graphics, lead magnets, slides for webinars, and PDF documents on Canva and Photoshop. I created informative course videos and short-form video content tailored for Instagram and TikTok.Although this business was short lived, it provided valuable learning opportunities and enabled me to make a positive impact on the lives of the women who enrolled in my courses.
  • Happily Rustic Ltd
    Managing Director
    Happily Rustic Ltd Jan 2021 - Dec 2022
    I created an e-commerce business, selling on Etsy, eBay, and my own website (hosted on Shopify), gaining a position among the top 1% shops on Etsy and successfully sold over 10,000 handmade products across 32 countries, resulting in revenue exceeding £200,000 over a four year period - most of this time I worked on my own on a part time basis, whilst managing a difficult and unpredictable chronic illness.I was the first person in the UK to sell wood slice photo gifts at this level, with a whole range including plaques of various sizes, keyrings, fridge magnets, hanging ornament and coasters. I applied a pricing strategy based on cost analysis and a targeted profit margin, achieving an impressive 50-60% margin range. My extensive four year experience in digital marketing enabled me to carry out diverse marketing campaigns, including email marketing, paid and organic marketing on Google, Facebook, Instagram, and Pinterest, resulting in effective promotion during peak seasons such as Christmas and Father's Day.I created a professional and user-friendly website that ranked among the top results on the first page of Google for relevant keywords. I provided exceptional customer service through email and telephone communication, I received hundreds of 5-star reviews across all platforms, and even received a WOW award from Jacqueline Gold CBE.I carefully managed inventory by sourcing supplies both locally and internationally, negotiating pricing and terms with suppliers, and maintaining a comprehensive stock log to prevent stock shortages.I closed this business in December 2022 for several reasons but I'm very proud of what I achieved, during a very difficult time in my life.
  • Happily Rustic
    Business Owner
    Happily Rustic Aug 2018 - Jan 2021
    Stalybridge, Greater Manchester, United Kingdom
  • Distrelec Group
    Buyer
    Distrelec Group Jul 2017 - Jul 2018
    Manchester, United Kingdom
  • Findel Education
    Assistant Buyer
    Findel Education Sep 2014 - Jul 2017
    Hyde, England, United Kingdom
    In this role, I effectively managed a range of Early Years and Gardening products by negotiating price, exclusivity, quantities, and terms with suppliers from all over the world, both domestically and on a Free on Board (FOB) basis. I also provided excellent support to the Buyers working within our Category, accompanying them to supplier meetings, contacting suppliers for pricing and taking care of the admin for the team.Drawing upon my experience in sales analysis, I identified patterns and trends in product sales, making informed decisions to include or remove products from my ranges. I worked collaboratively with the marketing and web team to ensure that campaigns were developed and launched on schedule, and communicated progress updates efficiently. I also attended in person events with the marketing team, proactively selling our products to nurseries, schools and private individuals.As part of my role, I compiled and presented data reports, including a comprehensive competitor analysis, to Buyers and managers. I also managed the master data for our products across two platforms (Step and SAP), ensuring that both systems were accurate before the catalogue was sent to print. I demonstrated meticulous attention to detail when reviewing mock-up pages of the catalogue, ensuring accuracy of pricing, product codes, and product information.I wrote persuasive copy for our product category, emphasising the benefits of the products for the end user while including all relevant details. I also worked closely with suppliers, resolving queries, and addressing any issues with supplier invoices.I provided training and assistance to junior team members and collaborated with other departments to improve internal processes and increase efficiency.
  • Findel Education
    Order Processor
    Findel Education Jun 2014 - Sep 2014
  • Freelance
    Auditor/Evaluator
    Freelance Oct 2013 - Jun 2016
    Manchester, Greater Manchester, United Kingdom
  • Rainbow Delicious Bakery
    Business Owner
    Rainbow Delicious Bakery Sep 2010 - Sep 2014
    I ran all aspects of a home based bakery business, including designing and making birthday, wedding and other celebration cakes, cupcakes and cookies.I held a monthly stall on Tameside's award winning Farmer's Market and attended regular wedding fayres and other local events.I created a functional and user friendly website using my self taught web design skills.I secured several large value corporate orders including orders for Stagecoach Buses, Cussoms Mum & Me, Lambrini, Tameside Council and New Charter Housing.
  • Avon
    Sales Leader
    Avon 2008 - 2009
    I sold Avon products door to door in a designated area and I also recruited and trained new Sales Leaders.
  • Friends Provident
    Customer Service Advisor
    Friends Provident 2007 - 2008
    Manchester
    I offered telephone support to IFA's.During the extensive training for this role, I received the highest score anybody had ever achieved (at that time) - despite having no prior knowledge of pensions or annuities.
  • Findel Education
    Senior Contract Administrator
    Findel Education Jan 2004 - Jan 2007
    I was based within the Key Account department, working with large companies, processing and managing their orders. I also worked with holiday companies, co-ordinating their orders to various sites around the world.I had two direct line reports.

Hayley Kellard Education Details

  • Nvq Level 3
    Nvq Level 3
    Customer Service
  • Chartered Institute Of Purchasing & Supply
    Chartered Institute Of Purchasing & Supply
    Purchasing, Procurement/Acquisitions And Contracts Management
  • Tameside College
    Tameside College
    Level 1
  • Dukinfield Astley High School
    Dukinfield Astley High School
    Gcse'S

Frequently Asked Questions about Hayley Kellard

What company does Hayley Kellard work for?

Hayley Kellard works for Dotty About Braille

What is Hayley Kellard's role at the current company?

Hayley Kellard's current role is Disabled Female Entrepreneur | Multi Award Winning | f:Entrepreneur #IAlso2024 | #SmallBiz100 2023 | Theo Paphitis #SBS | Braille | Accessibility.

What schools did Hayley Kellard attend?

Hayley Kellard attended Nvq Level 3, Chartered Institute Of Purchasing & Supply, Tameside College, Dukinfield Astley High School.

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