Hayley Law Email and Phone Number

Responsible for revenue growth and managing relationships with key strategic partners and global agencies across UK, US, Germany, France, and Ireland. Delivering multiple student campaigns and seasonal campaigns with YoY growth.- Negotiate and close campaigns with partners across the publisher mix to maximise revenue and ROAS- Grow US programmes and find cost optimisations, to enable funding re-allocation to growing territories in Europe- Analyse affiliates across the whole marketing and publisher mix to find efficiencies whilst supporting trade campaigns- Manage relationships with key partners and agencies with monthly check ins to develop strategy and align with KPIs- Determine budgets for key strategic partners and pacing of territories- Post campaign analyses and report and present performance to senior management and wider digital team- Source and qualify new content partners for programmes to increase brand awareness, engagement and traffic to site- Management of end to end invoicing between agencies and finance department

Managed key accounts and coordinated programmes for global brands including Nike UK, Foot Locker, boohooMAN, Nasty Gal, Opodo and eDreams. Delivered record breaking Black Friday and seasonal sale campaigns for Nike, Nasty Gal, and lookfantastic.- Successfully managed affiliate relationships to deliver revenue and traffic growth for assigned client programmes- Provided quarterly planning in accordance with clients’ KPIs and marketing calendars- Analysed industry news and seasonal patterns to determine upcoming trends within affiliates- Increased the portfolio of content affiliates with a focus on influencers- AB tested and delivered affiliate marketing concepts to optimise accounts- Identified areas of potential growth and implemented strategies with publishers- Created internal reporting templates for the affiliate team to monitor gifting to influencers/content creators- Created regular bespoke reports and competitor benchmarking- Delivered targeted publisher recruitment suggestions

Responsible for growth of the luxury beauty brands within The Hut Group (including lookfantastic, Beauty Expert, HQhair, Mankind, and Glossybox).

- Developed relationships with retailers and affiliate networks.- Created and managed sales pipelines through prospecting, qualifying, proposal and closing.- Developed key strategies and KPIs with clients to ensure maximum returns on core metrics.- Identified affiliate opportunities for growth, partnerships and maximization of sales through the affiliate networks.

Micro-business incubator and entrepreneur business coaching by award winning social enterprise Balloon Ventures and VSO / UKDFID supported ICS.- Worked with 5 local entrepreneurs to either develop their business ideas or to grow their already existing businesses.- Achieved a 100% success rate in all the entrepreneurs receiving a loan (average is 50%).

- Developed key business relationships with C-Level execs and decision makers of Fortune 500 companies- Managed sales pipeline of big data events across Europe and the US- Headed up sales for the company's flagship show- Created social media and email campaigns for big data summits- Set a new company record of the largest group tickets sold for an individual event

- Responsible for creating new accounts for air freight shipments across the APAC region.- Optimizing existing accounts to enable maximum benefits from JSI.- Developed intranet for HK office with a team of interns.- Created bi-annual APAC newsletters and was responsible for the setting up of the company's annual events in HK.