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Hayley N. Email & Phone Number

Location: San Francisco Bay Area, United States, United States 11 work roles 3 schools
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Current company
Role
Principal
Location
San Francisco Bay Area, United States, United States

Who is Hayley N.? Overview

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Hayley N. is listed as Principal at Hayley Nelson Consulting, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Hayley N..

Hayley N. previously worked as Global Head of Marketing, B2B at Logitech and Global Head of Marketing, Video Collaboration at Logitech. Hayley N. holds Mba, Strategic Management from The Wharton School.

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Hayley Nelson Consulting

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Profile bio

About Hayley N.

I lead strategic and impactful innovation for companies and organizations who care deeply about people and planet.I'm an experienced builder of teams and leader of transformation and systems change: think new initiatives and strategic pivots. Innovation happens when people can truly collaborate and co-create, so I focus on building inclusive teams that aren’t afraid to try new ways of working. I’ve led marketing and digital transformations for some of the world's most iconic brands, including Salesforce, Airbnb, and The New York Times.My approach to marketing and communications combines mission and values with customer needs and product innovation. By successfully developing internal and external partnerships I have delivered marketing strategies and brand experiences that build trust and credibility and engage audiences around the globe.I also teach marketing innovation to graduate students at Northwestern University's Medill School and advise startup founders and CEOs in the climate and media space. I enjoy serving on the board of The New Humanitarian, a Geneva-based NGO focused on the humanitarian sector. I am a passionate mentor, connector and advocate for women's leadership in the world. At Logitech, I am focused on our strategic brand narratives, from a vision for a collaborative and more equitable future of work, to how we explain a deep company commitment to sustainability in storytelling that resonates with consumers. As a career innovator, my accomplishments include:* Launching several award winning products at Logitech, recognized as hardware and software that make meetings more collaborative;* Serving as the first Vice President of Content Marketing at Salesforce, where I lead a team of 70 through the pandemic, winning industry awards for branded content campaign “Leading Through Change”;* As the first head of content marketing at Airbnb, I created a global “agile newsroom” approach to content and social media, bringing marketing, policy and communications teams together with a unified strategic communications approach to respond to world events and culture;* Served as the first Director of Product Development at Wired Magazine, were I built an award-winning digital product development team, doubled revenues and hit all-time traffic highs with the redesign of Wired.com;* Lead the global audience development strategy for NYTimes.com; * Launched CNET in four Asian markets: Singapore, Hong Kong, Taiwan and Malaysia.Graduate of Wharton (MBA), Johns Hopkins (MA) and Northwestern (BA).

Listed skills include Leadership, Trello, E Commerce, Api Development, and 50 others.

Current workplace

Hayley N.'s current company

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Hayley Nelson Consulting
Hayley Nelson Consulting
Principal
San Francisco, CA, US
AeroLeads page
11 roles · 29 years

Hayley N. work experience

A career timeline built from the work history available for this profile.

Global Head Of Marketing, B2B

Current

San Jose, California, US

Chief marketing executive for Logitech’s fast-growing, roughly $2B enterprise business unit, including video collaboration, personal workspace productivity and collaboration, software and services. Championing sustainability, inclusion and human-centered design. - Responsibilities include category brand ownership, marketing strategy/messaging/positioning.

Oct 2022 - Present

Global Head Of Marketing, Video Collaboration

San Jose, California, US

May 2022 - Oct 2022

Adjunct Lecturer, Integrated Marketing And Communications Program

Current

Evanston, IL, US

Adjunct lecturer teaching graduate students in journalism the skills they need to operate in the corporate world as marketers, content strategists, UX and product leaders. Courses include: Technology, Culture and Innovation Customer Centricity Case Studies in Content Strategy

Mar 2022 - Present

Vice President, Content Marketing, Global Brand Marketing

San Francisco, California, US

Recruited as first-ever VP of Content Marketing charged with building a global content marketing team to build out strategic communications narratives to drive prospect and customer engagement. * Strategic Narrative Development: Created and scaled the award-winning "Leading Through Change" campaign, a messaging platform with live video, podcasts, blogs.

Jul 2019 - Oct 2021

Head Of Content Marketing

San Francisco, CA, US

Guided the global brand marketing team towards a more agile, content-driven approach to marketing, including organizational structures, capability building, prototyping and experimentation with channels and media formats. * Global Brand Narrative: Partnered with creative, policy and PR teams to produce editorial franchises that harnessed the voices of the.

May 2017 - Jun 2019

General Manager, Media And Product Development

San Francisco, CA, US

NewCo is a VC-backed, media start-up building community around the next generation of capitalism through events and media. One of three executives determining strategic direction of business, devising new revenue streams and business model pivots. Responsible for product development, brand strategy and audience development; P&L responsibility for media.

Oct 2015 - May 2017

Director Of Product Management, Wired

New York, NY, US

As the first director of product development for Wired magazine in its 20 year history, I led Wired's own digital transformation: a complete rebuild of the front-end and back-end of the site, creating pathways to action at every digital touchpoint on Wired.com’s 20M-user site, the biggest site in the Conde portfolio in terms of users and revenue. *.

Feb 2013 - Oct 2015

Senior Product Manager

New York, NY, US

Directed product development across Business, Technology, International, and Opinion sections, using data and analytics to inform the creation of new digital content and tools, new advertising programs, and a better user experience. Partnered closely with CTO organization, developers, UX, design, and sales organization to build disruptive digital.

Jan 2006 - Jan 2013

Deputy Director Of Business Development

New York, NY, US

  • Developed strategic and operational plan for AP’s Online Video Network, its first advertising-supported business, involving product scoping, market research, revenue forecasting, partner/vendor selection, deal.
  • Negotiated and managed partnerships for AP’s online advertising business, including online ad serving, targeting and outside sales for a network of 450 news sites. Identified new sales opportunities and grew revenues.
2004 - 2006 ~2 yrs

Director Of Marketing

Asiacontent.Com (Bought By Doubleclick, Which Was Bought By Google)

Sixth employee of this start-up that was acquired by DoubleClick Asia, publishing Asianeditions of MTV Online and CNET. Managed marketing and PR efforts for the launch ofCNET Singapore, Hong Kong, and Taiwan and MTV Asia.

1997 - 1999 ~2 yrs
3 education records

Hayley N. education

Mba, Strategic Management

The Wharton School

Ba, History

Northwestern University

Ma, Economics And International Affairs

Johns Hopkins School Of Advanced International Studies (Sais)
FAQ

Frequently asked questions about Hayley N.

Quick answers generated from the profile data available on this page.

What company does Hayley N. work for?

Hayley N. works for Hayley Nelson Consulting.

What is Hayley N.'s role at Hayley Nelson Consulting?

Hayley N. is listed as Principal at Hayley Nelson Consulting.

Where is Hayley N. based?

Hayley N. is based in San Francisco Bay Area, United States, United States while working with Hayley Nelson Consulting.

What companies has Hayley N. worked for?

Hayley N. has worked for Hayley Nelson Consulting, Logitech, Northwestern University Medill School, Salesforce, and Airbnb.

How can I contact Hayley N.?

You can use AeroLeads to view verified contact signals for Hayley N. at Hayley Nelson Consulting, including work email, phone, and LinkedIn data when available.

What schools did Hayley N. attend?

Hayley N. holds Mba, Strategic Management from The Wharton School.

What skills is Hayley N. known for?

Hayley N. is listed with skills including Leadership, Trello, E Commerce, Api Development, Social Media, Strategic Partnerships, General Management, and Online Marketing.

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