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Hayley N. Email & Phone Number
Principal
at
Hayley Nelson Consulting
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✓ Verified July 2026
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Current company
Role
Principal
Location
San Francisco Bay Area, United States
Who is Hayley N.? Overview
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Hayley N. is listed as Principal at Hayley Nelson Consulting, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Hayley N..
Hayley N. previously worked as Global Head of Marketing, B2B at Logitech and Global Head of Marketing, Video Collaboration at Logitech. Hayley N. holds Mba, Strategic Management from The Wharton School.
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Profile bio
About Hayley N.
I lead strategic and impactful innovation for companies and organizations who care deeply about people and planet.I'm an experienced builder of teams and leader of transformation and systems change: think new initiatives and strategic pivots. Innovation happens when people can truly collaborate and co-create, so I focus on building inclusive teams that aren’t afraid to try new ways of working. I’ve led marketing and digital transformations for some of the world's most iconic brands, including Salesforce, Airbnb, and The New York Times.My approach to marketing and communications combines mission and values with customer needs and product innovation. By successfully developing internal and external partnerships I have delivered marketing strategies and brand experiences that build trust and credibility and engage audiences around the globe.I also teach marketing innovation to graduate students at Northwestern University's Medill School and advise startup founders and CEOs in the climate and media space. I enjoy serving on the board of The New Humanitarian, a Geneva-based NGO focused on the humanitarian sector. I am a passionate mentor, connector and advocate for women's leadership in the world. At Logitech, I am focused on our strategic brand narratives, from a vision for a collaborative and more equitable future of work, to how we explain a deep company commitment to sustainability in storytelling that resonates with consumers. As a career innovator, my accomplishments include:* Launching several award winning products at Logitech, recognized as hardware and software that make meetings more collaborative;* Serving as the first Vice President of Content Marketing at Salesforce, where I lead a team of 70 through the pandemic, winning industry awards for branded content campaign “Leading Through Change”;* As the first head of content marketing at Airbnb, I created a global “agile newsroom” approach to content and social media, bringing marketing, policy and communications teams together with a unified strategic communications approach to respond to world events and culture;* Served as the first Director of Product Development at Wired Magazine, were I built an award-winning digital product development team, doubled revenues and hit all-time traffic highs with the redesign of Wired.com;* Lead the global audience development strategy for NYTimes.com; * Launched CNET in four Asian markets: Singapore, Hong Kong, Taiwan and Malaysia.Graduate of Wharton (MBA), Johns Hopkins (MA) and Northwestern (BA).
Listed skills include Leadership, Trello, E Commerce, Api Development, and 50 others.
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Hayley N.'s current company
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11 roles · 30 years
Hayley N. work experience
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Global Head Of Marketing, B2B
CurrentChief marketing executive for Logitech’s fast-growing, roughly $2B enterprise business unit, including video collaboration, personal workspace productivity and collaboration, software and services. Championing sustainability, inclusion and human-centered design. - Responsibilities include category brand ownership, marketing strategy/messaging/positioning, product marketing, alliances/partner marketing, content marketing, PR/social (paid & organic), research/insights, program management, and budget ownership.- Team Leadership: Work across a matrixed organization and manage a collaborative team of 25, plus agencies, vendors and freelancers, encouraging a more agile way of working.-New Product Introductions: Responsible for the design, development and execution of enterprise launch strategies for 20+ new product introductions from 2023-2024 across room solutions and desktop portfolio, including several products that leverage AI. Named and launched Logitech Sight, winner of Time Magazine's Top 100 Inventions of 2024 and LogiDock, winner of Time Magazine's Top 100 Inventions of 2022. -Global Launches: Led more than 20+ global product launches, including AI-powered products and Sustainability initiatives, plus the roll out of a global messaging framework for B2B, The New Logic of Work.-Alliance Partner Management: Work with executives and stakeholders at marquee Alliances partners including Zoom, Microsoft and Google on co-marketing strategy, programs and partner events.-E-commerce experimentation: Drive initiatives that support direct sales model for SMBs, diversifying sales mix. Partner with global commercial team on multi-channel approaches, full-funnel demand generation, and sales enablement. -Thought Leadership: Regular speaker at industry events, customer events, product launches and thought leadership webinars.
Oct 2022 - Present
Global Head Of Marketing, Video Collaboration
May 2022 - Oct 2022
Adjunct Lecturer, Integrated Marketing And Communications Program
CurrentAdjunct lecturer teaching graduate students in journalism the skills they need to operate in the corporate world as marketers, content strategists, UX and product leaders. Courses include: Technology, Culture and Innovation Customer Centricity Case Studies in Content Strategy
Mar 2022 - Present
Vice President, Content Marketing, Global Brand Marketing
Recruited as first-ever VP of Content Marketing charged with building a global content marketing team to build out strategic communications narratives to drive prospect and customer engagement. * Strategic Narrative Development: Created and scaled the award-winning "Leading Through Change" campaign, a messaging platform with live video, podcasts, blogs, thought leadership and email newsletters, driving record high mo/mo subscriber and traffic growth over 2+ years.* Channel Innovation: Built a global social media strategy, increasing following 60% over 2 yrs & delivered the largest streaming event in Twitter history, Dreamforce2U. Commissioned first “made for LinkedIn” video series, #BossTalks, driving record high engagement rates. Rebirthed brand flagship podcast, Blazing Trails, #2 on Apple iTunes Charts w/500K+ downloads, outpacing subscriber goals.* Team Leadership: Led team of 50+ through the pandemic, recruiting award-winning talent, and mentoring my team through a rapid transition to remote work.
Jul 2019 - Oct 2021
Head Of Content Marketing
Guided the global brand marketing team towards a more agile, content-driven approach to marketing, including organizational structures, capability building, prototyping and experimentation with channels and media formats. * Global Brand Narrative: Partnered with creative, policy and PR teams to produce editorial franchises that harnessed the voices of the community, including experiments with documentary film (Gay Chorus Deep South), Airbnb Magazine (Hearst partnership), podcasts and long-form storytelling. Developed a strategic plan for Airbnb Studios.* Agile Marketing: Championed an innovative approach to social media: “the agile newsroom” bringing together policy, communications and marketing teams to align on insight-driven, culturally relevant daily drumbeat of content across channels.
May 2017 - Jun 2019
General Manager, Media And Product Development
NewCo is a VC-backed, media start-up building community around the next generation of capitalism through events and media. One of three executives determining strategic direction of business, devising new revenue streams and business model pivots. Responsible for product development, brand strategy and audience development; P&L responsibility for media business.* Drove product development, brand strategy, and audience development with P&L responsibility over media business for a VC-backed, media start-up building community around the next generation of capitalism— mission-driven NewCos. * From Zero to One: Directed a team of 15 FTEs, contractors, and third party vendors to build and launch NewCo Shift, a cross-platform publication on Medium, YouTube, social, email and in-person events. * Formed partnership with NASDAQ Entrepreneurial Center to produce social video series, Shift Dialogues, made for YouTube, showcasing conversations with leading CEOs and thought leaders about business commitments to Environment, Social & Governance (ESG)
Oct 2015 - May 2017
Director Of Product Management, Wired
As the first director of product development for Wired magazine in its 20 year history, I led Wired's own digital transformation: a complete rebuild of the front-end and back-end of the site, creating pathways to action at every digital touchpoint on Wired.com’s 20M-user site, the biggest site in the Conde portfolio in terms of users and revenue. * Formulated the strategy and roadmap for Wired’s digital growth amidst a shifting advertising landscape –native content, viewable impressions, increased demand for mobile and video. * Managed workload for team of developers, UX, and interactive designers for this digital transformation. * Provided mentorship and digital thought leadership across business units, departments and teams, leading from idea to concept, from production to launch, using design thinking throughout the process, and ensuring excellence, consistency and quality throughout.
Feb 2013 - Oct 2015
Senior Product Manager
Directed product development across Business, Technology, International, and Opinion sections, using data and analytics to inform the creation of new digital content and tools, new advertising programs, and a better user experience. Partnered closely with CTO organization, developers, UX, design, and sales organization to build disruptive digital experiences for users.* Played a pivotal role in creating the consumer-facing Global Edition, negotiating a complex absorption of the International Herald Tribune into The New York Times, rationalizing subscribers and advertisers into a new web and mobile experience, and launched NYTimes China * Partnered with award-winning journalists and editors to re-invent key sections of the newspaper online, receiving a Publisher’s Award for the Opinion section relaunch.* Drove subscriptions and Increased traffic by optimizing design, technology and UX, using A/B testing, data analytics, metrics & insights to inform strategy.
Jan 2006 - Jan 2013
Deputy Director Of Business Development
• Developed strategic and operational plan for AP’s Online Video Network, its first advertising-supported business, involving product scoping, market research, revenue forecasting, partner/vendor selection, deal structuring and negotiations. This project was awarded the AP Chairman’s Prize in 2006 for “innovation that advances AP and journalism”. • Negotiated and managed partnerships for AP’s online advertising business, including online ad serving, targeting and outside sales for a network of 450 news sites. Identified new sales opportunities and grew revenues 140% in the first year. Developed online video packages and pricing models, created marketing and sales materials, and rolled-out products to sales force.
2004 - 2006
~2 yrs
Director Of Marketing
Asiacontent.Com (Bought By Doubleclick, Which Was Bought By Google)
Sixth employee of this start-up that was acquired by DoubleClick Asia, publishing Asianeditions of MTV Online and CNET. Managed marketing and PR efforts for the launch ofCNET Singapore, Hong Kong, and Taiwan and MTV Asia.
1997 - 1999
~2 yrs
3 education records
Hayley N. education
Mba, Strategic Management
The Wharton School
Ba, History
Northwestern University
Ma, Economics And International Affairs
Johns Hopkins School Of Advanced International Studies (Sais)
FAQ
Frequently asked questions about Hayley N.
Quick answers generated from the profile data available on this page.
What company does Hayley N. work for?
Hayley N. works for Hayley Nelson Consulting.
What is Hayley N.'s role at Hayley Nelson Consulting?
Hayley N. is listed as Principal at Hayley Nelson Consulting.
Where is Hayley N. based?
Hayley N. is based in San Francisco Bay Area, United States while working with Hayley Nelson Consulting.
What companies has Hayley N. worked for?
Hayley N. has worked for Hayley Nelson Consulting, Logitech, Northwestern University Medill School, Salesforce, and Airbnb.
How can I contact Hayley N.?
You can use AeroLeads to view verified contact signals for Hayley N. at Hayley Nelson Consulting, including work email, phone, and LinkedIn data when available.
What schools did Hayley N. attend?
Hayley N. holds Mba, Strategic Management from The Wharton School.
What skills is Hayley N. known for?
Hayley N. is listed with skills including Leadership, Trello, E Commerce, Api Development, Social Media, Strategic Partnerships, General Management, and Online Marketing.
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