Hayley Aaron Email & Phone Number

London, Gb

Edgware, England, United Kingdom

London

Weizmann UK raises support and awareness about the Weizmann Institute of Science in Israel, one of the highest-ranking multidisciplinary scientific research institutes in the world. To support the Institute's ground-breaking work in the fields of science and technology, Weizmann UK fundraises, hosts events, promotes collaboration between the Institute and UK universities, communicates its scientific achievements and encourages UK sixth-form students to take part in the Institute’s educational programmes.

Stanmore, England, United Kingdom

Norwood is the UK’s largest Jewish charity, touching the lives of more than 4,0000 children and families in crisis and adults with learning disabilities or autism every year. As Norwood's creative content manager, I was responsible for the editorial development of its internal and external publications and for recruiting and line managing a small team of creatives. I devised concepts for a range of communications and wrote copy for print, web, social and digital platforms to drive supporter engagement, maximise income and raise awareness of the charity's work. As guardian of Norwood’s brand, I developed Norwood’s style guide and key messaging, as well as its photo and case study libraries.Some of my favourite projects:- Produced Norwood’s first booklets and video script for children, explaining the charity’s work, which will be used in up to 15 primary schools in London- Took a unique approach to Norwood’s 2019 Passover fundraising appeal, highlighting its social work support through illustrations and examples of real life cases. The appeal raised over £70,000- Produced an advertising campaign promoting Norwood’s work, which regularly features in the press

Stanmore, England, United Kingdom

As Norwood's marketing copywriter, I researched, wrote and proofread copy for Norwood's fundraising appeals, annual reports, brochures, leaflets, posters, adverts, emails and website; developed concepts and case studies, carried out interviews; and produced speeches.Some of my favourite projects:- Devised concept and produced all copy for Norwood's integrated Passover 2015 fundraising appeal, which raised over £88,000 (20% more than the previous year)- Project managed, edited and wrote several articles for a 48-page brochure, targetted at Norwood's major donors, which was described by Norwood's chairperson as "a newsletter on another level. Clean, descriptive and informative." Articles included, among others, an intro from a person supported by Norwood, ‘A year in the life of Norwood’, and an account from a social worker.

London, United Kingdom

While at Breast Cancer Campaign, I project managed the production of its supporter magazine, Pink Science, including writing articles, interviewing supporters, proofreading and liaising with its design agency. I also wrote copy for other materials, including a major donor leafletAt Party Tracker, an e-commerce company, I researched and wrote social media posts and blogs about new products, national events and worldwide celebrations While freelancing for Chabad-Lubavitch, which provides jewish education, outreach and social welfare throught the UK, I carried out interviews and wrote news and features for its online newsletter

London, United Kingdom

Copywriting for flyers, posters, leaflets, newsletters and reports, such as event materials, retail promotions, local Age UK services, supporter updates, and annual and impact reportsEditing copy to ensure it met brand guidelines, including house style, tone of voice, messagesProofreading using British Standard proofing marksProducing a quarterly 20-28 page supporter magazine (print run of 16,000), including devising a flat plan, news writing, feature writing, checking facts and figures, and collating imagesManaging up to six freelancers, including commissioning, providing briefs and responding to queriesProducing PowerPoint presentations in charity's reception on everything from the latest campaign to an upcoming event, as well as writing and delivering an induction for new staffManaging projects through spreadsheets and databases

London, United Kingdom

- Editing organisation's leading publication, including researching and writing news and features- Project managing UWC journal from initial brief to distribution- Interviewing UWC students, graduates and supporters- Proofreading journal- Managing photo library and sourcing images- Producing copy for fundraising materials and reports- Updating UWC's website

London, United Kingdom

- Editing staff publication and two supporter magazines, including researching and writing case studies, news and features- Producing copy for fundraising, campaigning and social work materials, including posters, leaflets, brochures, newsletters and reports. Examples include materials for the annual Step Out for Children sponsored walk, the House our Youth 2000 campaign and a marketing brochure for a residential home for children with special needs - Interviewing celebrities such as actress Jenny Agutter, swimmer Sharron Davies and athlete Diane Louise Jordan, as well as supporters and service users- Proofreading publications- Liaising with clients- Writing copy for NCH's website- Reporting on events, interviewing delegates and writing news for NCH's daily newspaper at the Assistant Directors of Social Services conference

Postgraduate Diploma In Magazine Journalism

Ba (Hons) Degree, History And American Studies, 2:1

Activities and Societies: J.Soc- Awarded prize for best dissertation in American Studies - Spent second year as an exchange student.