Hayley Ahuja Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

Atlanta, Ga

Blue Ridge, Georgia, United States

Athens, Georgia, United States

-Create and design art pieces -Partner with 3+ boutiques to wholesale products that best fit their customer-Developed social media presence on Instagram

Bishop, Ga

• Developed a fiscal and marketing strategy that increased YOY eCommerce annual revenue.• Researched and oversaw the installation of an inventory management solution to connect in store and online inventory, reducing overhead, optimizing online inventory and maximizing sales. • Researched and installed online shipping solution maximize efficiency and reduce costs.• Launched successful social media and email marketing strategy gaining wider audience and increasing Black Friday sales +35% YOY.• Managed email marketing strategies by aligning with cross functional partners to execute brand messaging, drive seasonal big bets and customer loyalty promotions increasing sales, traffic and conversion.• Drove social media action plans across multiple platforms (Instagram, Facebook, and Twitter) to successfully increase engagement increasing sales and profit.• Spearheaded the first brand marketing calendar, developing the groundwork to strategically time promotional activities and events.• Managed planning, execution, and editing of seasonal photo shoots for marketing content.• Promoted Instagram sales by facilitating promotional giveaways and sales, increasing following from 8.5k to 11.2k while taking advantage of the story link to product capability.• Developed and launched the first marketing internship program. Built objectives, assessed performance and mentored interns.• Delivered vision for seasonal in-store window merchandising creating cohesive brand messaging across brick-and-mortar and e-commerce.

Columbus, Ga

• Interacted with customers advising on the selection of all products including, tops, bottoms, shoes and accessories that fit the customer’s fashion sense and trending styles.Merchandising• Worked with the managers to design and establish the store’s visual merchandizing presentations.• Determined the image objectives and store placement to aid in achieving the marketing goal. Shipment Team • Receives, sorts, and preps inventory for floor distribution

Athens, Ga

• Co-led the styling committee made up of 20-25 members• Collaborated with local retailers to determine merchandise used in the fashion show • Selected hair and makeup looks as well as accessories• Worked backstage preparation and with models. • Create and plan photoshoots and fashion show and styling for these events based on agreed upon theme and execute according to concept theme• Create and maintain positive relationships with local boutique owners and store managers• Pull products relevant to photoshoots and annual philanthropy fashion show theme• Share the responsibility of posting on the blog within committee by writing articles about styling advice, campus trendsetters, etc. • Design SMA merchandise• Foster connection and friendship between members of the styling committee to ensure a more creative process in styling sessions• Keep up with, attend, and cross promote other local events and student organization events

Athens, Georgia Area

• Strategically increased sales through analysis of current and upcoming trends and execution of visuals to highlight those trends• Promoted sales of key products through changing mannequins and creating themed window displays. • Created innovative concepts for end caps that incorporated all major products lines including clothing, accessories, and home décor. • Responsible for content creation for Instagram, including flat lays and styling posts leading to +50% increase in likes per post.

• Spent over 100 hours with fashion photography mentor, Sammie Saxon winner of the Canon Project Imagination Award and photographer for the Southern Views Magazine. • Participated in his on location shoots to gain an appreciation of how to set up and run location shoots. • Selected as the primary photographer for a modeling workshop set up by Sammie. • Produced a lookbook using my fashion portfolio shots. • Planed location, setting, clothing and theme for multiple fashion shoots.