Hayley Allman

Hayley Allman Email and Phone Number

Marketing and Business Development Director at Your Army @ Your Army
london, england, united kingdom
Hayley Allman's Location
London, England, United Kingdom, United Kingdom
Hayley Allman's Contact Details

Hayley Allman work email

Hayley Allman personal email

About Hayley Allman

As a skilled digital marketer with seven years experience in online marketing, I love and rapidly consume all things digital. For me it's all about people, their behaviours and motivations - the technology and geeky stuff just help you get closer to that. I like to think big and join up the dots but it has to create impact and ultimately results. It has to be about everything: brand, social, content, ecommerce, direct response, retail, email, mobile, the next big thing(!), all coming together in one big bang to truly drive a message or sales. An avid online shopper with my nose continually on the ground for new and interesting brands means I approach the above intuitively and wholeheartedly. Adept at thinking of the bigger picture, while watching the detail and multitasking like there's no tomorrow, I now want to hone my skills as a digital expert and further develop my knowledge of brand strategy.Specialties: Ecommerce and retailDigital and online marketingMultichannel campaign planning and execution Social MediaCommunity management and engagement Content strategy and creationDigital innovationAffiliates, SEO and PPC Team managementProject management Business developmentFashionBeautyHome and lifestyle Luxury

Hayley Allman's Current Company Details
Your Army

Your Army

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Marketing and Business Development Director at Your Army
london, england, united kingdom
Website:
your-army.com
Employees:
28
Hayley Allman Work Experience Details
  • Your Army
    Marketing And Business Development Director
    Your Army Jun 2012 - Present
  • Joliebox Uk
    Chief Marketing And Business Development Officer
    Joliebox Uk Feb 2012 - Apr 2012
    London, United Kingdom
    • Responsible for growing the number of subscribers, full-size product ecommerce sales and overall profile of JolieBox UK• Co-managed the overall business and a team of seven• Left company due to being unable to secure any marketing budget
  • John Lewis
    International Online Marketing - Temporary Contract
    John Lewis Jun 2011 - Sep 2011
    • Launched affiliate and retargeting programmes as well as social, email and content tactics• Organised an AW11 Press Show event for 20 key international fashion bloggers• Project managed internal processes such as creative production, invoicing, analytics & reporting• Managed the marketing executives and provided general support to the International Online Marketing & Trading Manager and Head of Digital Marketing
  • Topshop
    Digital Marketing Manager
    Topshop May 2008 - Apr 2011
    • Responsible for planning and executing all UK and international ecommerce and digital marketing activity: multichannel brand and retail campaigns, social media, affiliates, blogger outreach, partnerships, SEO and PPC• Drove digital innovation for the brand, identifying and adopting emerging digital trends to further engage Topshop's audience • Project managed ad-hoc or special activities: web builds, event live streaming, the creation of any printed communications and other gift-with-purchase• Regularly reported, analysed & optimised all marketing channels to provide success metrics and key insights from each initiative• Selected, briefed and managed external agencies: PPC, SEO, Affiliates, other technical and creative agencies• Lead the digital marketing team, decided on org structure, recruited employees, provided coaching, performance management and career development• Budget management and administration – ensured all costs were negotiated and inline with allocation
  • Fleishman-Hillard
    Digital Account Manager
    Fleishman-Hillard Aug 2006 - May 2008
    • Developed and executed blog outreach, social media and community engagement programmes• Project managed website developments and maintenance, as well as blog & social media release builds• Conducted online influencer auditing & mapping• Researched and drove knowledge of the digital marketplace by creating internal newsletters and contributing to the company blog• Hosted and presented workshops for employees and clients, rolling out digital best practice across European offices• Conducted digital research for NGT, the youth trends division of Fleishman Hillard• Managed designers, developers, writers and other third parties• Recruited, managed, appraised and trained AEs and graduate team members Clients:• Proctor & Gamble, Sara Lee, McCain Foods, Tata Consultancy Services, World Hepatitis Day, Universal Orlando, Fellowes
  • Ramp Industry
    Senior Account Manager
    Ramp Industry Jan 2005 - Jul 2006
    • Website build and project management • Online content creation and development• Coordination of consumer research projects including website user analysis, brand focus groups and other qualitative research • Management of all global offline and online PR accounts• Ongoing business development • Day-to-day management of PR team (two)• Budget and credit control, invoicing and P&LClients• Storm Models, Topshop, Topman, Sony PSP, Onitsuka Tiger, Channel 4, Twentieth Century Fox, Mean Fiddler, Paramount Pictures, Universal Pictures, Puma
  • Think Espionage And Slice Pr
    Freelance Consultant
    Think Espionage And Slice Pr Sep 2004 - Jan 2005
    • Coordination of product placement with suitable artists• Acquisition of widespread media coverage and positive brand association• Liaison with record labels, artists, journalists, managementClients / artists• Diesel U Music, Heineken, Bacardi, The Streets, Gorillaz, Sugababes, The Zutons, Razorlight, Kickers, Ordinary Boys, Lonsdale, Kappa
  • Apb
    Pr Executive
    Apb Jun 2002 - Aug 2004
    • Planning and implementation of five month regional press campaign for major UK music festival• Acquisition of national and regional press coverage for various single and album campaigns• Coordination of events and tours• Organisation of artist itineraries, invoices and budgetsClients / artists• EMI Music, Virgin Records, Sony BMG, Justin Timberlake, Creamfields, The Chemical Brothers, The Thrills, Snow Patrol

Hayley Allman Skills

Ecommerce Retail Multi Channel Marketing Multi Channel Retail Social Media Social Media Marketing Community Outreach Strategic Planning Integrated Marketing Marketing Strategy Digital Strategy Content Strategy Content Management Web Content Web Project Management Content Development Affiliate Marketing Affiliate Management Seo Ppc Project Planning Project Management Account Management Operations Management Business Development Fashion Beauty Home Lifestyle Luxury Luxury Lifestyle Luxury Brand Marketing Email Marketing Product Marketing E Commerce Digital Media Online Marketing Digital Marketing Marketing Management

Hayley Allman Education Details

Frequently Asked Questions about Hayley Allman

What company does Hayley Allman work for?

Hayley Allman works for Your Army

What is Hayley Allman's role at the current company?

Hayley Allman's current role is Marketing and Business Development Director at Your Army.

What is Hayley Allman's email address?

Hayley Allman's email address is ha****@****ail.com

What is Hayley Allman's direct phone number?

Hayley Allman's direct phone number is +120896*****

What schools did Hayley Allman attend?

Hayley Allman attended London College Of Fashion, Archbishop Blanch High School.

What skills is Hayley Allman known for?

Hayley Allman has skills like Ecommerce, Retail, Multi Channel Marketing, Multi Channel Retail, Social Media, Social Media Marketing, Community Outreach, Strategic Planning, Integrated Marketing, Marketing Strategy, Digital Strategy, Content Strategy.

Who are Hayley Allman's colleagues?

Hayley Allman's colleagues are Alexandra Tomlin, Indigo Wallis, Alice Broome, Jay Ahmed, William Brigham, Mariana Maglione Acca, Dan Hopkins.

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