Hayley Benson Email & Phone Number

Liverpool, Gb

Liverpool, Merseyside, United Kingdom

• Idea generation / storyboarding for digital social + PR campaigns • Organising / planning video shoots with social team• Working closely with the DOP / videographer to direct talent on set• Post production on social, PR + campaign assets including video editing (self taught)

Liverpool, United Kingdom

ART DIRECTION• Idea generation / photo brief curation for seasonal aspirational imagery for Very Exclusive including both model and still life. Working with stylists and photographers on set to achieve premium campaign and online assets.• Working closely with the Very Exclusive PR team to generate visual concepts for their biannual digital look books. Sourcing props and organising set requirements, working with stylists and photographers on set to achieve eye-catching, aspirational still life imagery for press to use in editorials. • Expanding my skills whilst assisting in the digital and video team on storyboard curation, producing, directing and editing fashion films for Very.co.uk.DESIGN• SS19 / HS19 Very.co.uk fashion + home digital look books• SS18 / HS18 Very.co.uk fashion printed / digital look books• SS17 / AW17 / SS18 Veryexclusive.co.uk digital look books• Rebranding of the extremely successful Very.co.uk publication in 2015-16FORWARD PLANNING• Working closely with the Brand team to build solid brand guidelines across all three major brands at Shop Direct: Very.co.uk, VeryExclusive.co.uk and Littlewoods.com• Ensuring that all visual communication is a clear reflection of the brand guidelines and finished to the highest standards as well as being consistent across all channels: print, web, TV, OOH, social media etc.• Concepting creative ideas and campaigns for specific brand strategies e.g sale events or seasonal packs e.g Christmas.• Working in a small team and reporting directly to the Creative Director.

Liverpool, United Kingdom

KEY ROLES• Working with the brand team to create aspirational fashion stories across Very.co.uk on a weekly basis.• Digitally preparing files, slicing them for web and working closely with the content team to ensure the assets are updated correctly.• Working under pressure on a number of project briefs simultaneously to hit tight deadlines.• Concepting full price campaign projects and managing the creative processes for the seasonal 'Very Edit' that first launched in June 2014.

Liverpool, United Kingdom

Started my own business in 2016 with my partner, repurposing unwanted wood into bespoke furniture. Our evenings and weekends are spent in our studio, designing new products / working on commissioned projects, prepping materials (sanding / cutting), finessing finished pieces and shooting e-commerce and aspirational imagery for our website and social media channels.BRANDING• Developing my business retail skills by building a brand identity, tone of voice and image style of our own.• Managing and producing all content for our social media channels, which are updated regularly.• Designing / updating our e-commerce site.Check us out on instagram : @madebyhaybeno

Manchester

KEY ROLES• Covering all areas of print and digital design including website artwork, HTML emailers, social media graphics, branding and magazine advertisements. • Managing weekly HTML emails taking them from initial concept to finished final output. Designing in Photoshop, HTML coding in Dreamweaver and uploading them onto Email Vision (email platform) to send out to all of our customers and newsletter subscribers.• Working on a number of project briefs simultaneously and working under pressure to hit tight deadlines.• Ensuring that all visual communication is a clear reflection of the brand guidelines and finished to the highest standards.• Assisting on monthly photographic shoots, location hunting, model selection and art directing - helping to create aspirational shots for website/lookbook.

Manchester, United Kingdom

KEY ROLES• Planning, creating and delivering all marketing projects• Producing all aspects of print and digital design: creating graphics/icons, newspaper adverts and supplements, emailers, newsletters, homepage takeovers• Developing the company website (design & content) to create a better online presence - recently CMS trained in Adobe Contribute• Managing social media campaigns (content & design) to drive consumers to the company's website• Researching ideas on improving marketing strategies• Working as part of a team and reporting to the Marketing Director

Warrington, United Kingdom

KEY ROLES• Office photographer, often travelling to meet clients when needed off site• Designing the company brochure, website and brand identity• Scanning and filing large scale documents and blueprints• Covering reception duties when needed

Bachelor'S Degree, Fashion & Brand Promotion/Management, First Class Honours Degree

Activities and Societies: Course Representative for three years

Alevels, Photography, Media Studies, Information Technology, C,B,D

Education record