Hayley Besser Email & Phone Number

• Collect and document customer requests for both new and current products • Identify where a current product is in its lifecycle and make recommendations to grow, maintain or exit the lines • Monitor the success of individual products and conduct quarterly reviews on product turns• Research and identify new products for current customers and new market segments by tracking market trends• Possess an expert knowledge and understand of the company’s competition • Develop the core positioning and messaging for products by styling and executing quarterly photoshoots• Determining pricing and packaging of products as well as revenue goals• Assist in designing product focused sales tools and necessary collateral for sales team • Create monthly product campaigns including features and benefits of products• Coordinate company rebranding process including client launch events, website restructuring and inventory assessment

• Proactively target, maintain and grow new account relationships • Consult with clients to determine event details and rental needs • Prepare and enter customer orders and production schedules when needed• Attend industry networking events and build relationships for the future business of the company • Knowledge of New England area venue load-in requirements• Comprehensive understanding of company’s rental inventory • Conduct client showroom appointments • Stylize high-profile events such as weddings, corporate functions and industry events• Identify and influence industry styles and trends • Provide onsite assistance as needed for large install events

• Produce events from start to finish • Manage and establish request for proposals• Create and follow sales leads for prospective clients and attend networking events• Schedule and attend site visits to establish design concept and determine event logistics• Design and write proposal and quotes as well as maintain revisions• Work with graphic designer to construct floor plans and any printed design related materials• Create and execute contracts• Develop inventory pull-lists and manage crew for truck loading, delivery and setup• Onsite production and management; including acting as client and venue liaison• Post production organization including documenting profit as well as updating inventory lists

Greater Boston Area

• Plan and execute affairs such as weddings, Bar/Bat Mitzvahs, social functions and nonprofit events• Responsible for production-related documents including vendor contracts, production schedules, floor plans, and rental orders• Manage relationships, communication, proposals and payments for vendors• Create clients’ payment schedules and contracts as well as maintained profit sheets and budgets• Provide onsite management of production set-up and breakdown• Develop detail sheets, production timelines, vendor lists and itineraries• Prepare new business kits and brochures for prospective clients and marketing opportunities• Maintain company’s blog and social media outlets

Greater Boston Area

Bachelor Of Science (B.S.), Recreation Management And Policy Program Administration With A Focus In Marketing

Activities and Societies: Alpha Chi Omega

Education record