Hayley B. Email & Phone Number

E-commerce Manager for The Kid Collective and Scandiborn

Lutterworth, GB

Kibworth, Leicester, GB

Build, deliver and maintain a digital technology strategy that is fit for purpose, user-friendly, technically robust and maximises sales opportunities for both B2B and B2C channels. Drive the growth of the B2C digital channel and develop a marketing strategy for retail customer acquisition and retention.Key Responsibilities:Manage both B2C and B2B digital.

Driving the growth of this online business and developing a marketing strategy for customer acquisition and retention across both brands and websites.Key Responsibilities:Own the look, feel and design of the website, manage website development, integrations and site maintenance.Evolve and improve user experience and the customer journey.Analyse key.

Leicester, Leicestershire, GB

After the business transitioned to Agile ways of working I was given the opportunity to move into the Product Team. As part of the new web platform for Dunelm.com I delivered the customer transactional communications and supported the delivery of a new promotions engine and the set up and implementation of Google Analytics. After the re-platform I worked.

Leicester, Leicestershire, GB

I was responsible for conducting research and analysis, A/B testing and utilising analytics tools to deliver recommendations to improve the online customer experience of Dunelm.com. I managed business stakeholders to deliver updates and improvements to the website. I also managed the creation of rich content online including customer inspiration, buying.

Leicester, Leicestershire, GB

Due to the expansion of the Digital Marketing team and the growth of individual channels I was asked to set up the affiliate program for Dunelm.com and produce the strategy. I was responsible for the affiliate marketing budget and delivering ROI through the channel. Other responsibilities included the introduction and growth of customer rewards.

Leicester, Leicestershire, GB

A key member of the Digital Marketing team managing PPC paid advertising and working closely with an agency to create campaigns that delivered ROI targets. PPC responsibilities included keyword selection, ad copy writing and landing page creation. I also worked on website development projects from building business requirements through to testing.

Palma, Islas Baleares, ES

I was responsible for the digital marketing activity for the 21 Barceló Hotels in the UK. My role was diverse and included the content management of two websites, creating and managing the email marketing campaigns, CRM, affiliate marketing, PPC and SEO landing pages.

Leicester, GB

As a member of the Commercial Marketing team I was responsible for providing marketing support and event management to the University faculties for their B2B offerings of training contracts and conferences. Activities included direct mail, producing collateral, email marketing, web content management and display advertising.

Shearsby Bath is an independent Wedding venue. I was responsible for the sales and marketing for the business. Securing bookings for the venue, and managing the co-ordination of all the events. I was responsible for all marketing including direct marketing, advertising, collateral, website content and email marketing.

Ba Hons, Philosophy

Future Skills Digital Bootcamp