Hayley B. Email and Phone Number
Hayley B.'s Location
Greater Leicester Area, United Kingdom, United Kingdom
Hayley B.'s Contact Details
Hayley B. work email
- Valid
- Valid
- Valid
Hayley B. personal email
n/a
Hayley B. phone numbers
About Hayley B.
A certified agile Scrum Product Owner and customer experience specialist with over 10 years’ experience in digital eCommerce and over 9 years’ experience in the retail industry. I have a passion for customer experience and delivering what is best for customers and the business.
Hayley B.'s Current Company Details
Hayley B. Work Experience Details
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Ecommerce ManagerThe Kid Collective Ltd Jun 2024 - PresentE-commerce Manager for The Kid Collective and Scandiborn
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Online Trading SpecialistGeorge At Asda Nov 2023 - Jun 2024Lutterworth, Gb -
Digital ManagerRosie Made A Thing Jan 2022 - Nov 2023Kibworth, Leicester, GbBuild, deliver and maintain a digital technology strategy that is fit for purpose, user-friendly, technically robust and maximises sales opportunities for both B2B and B2C channels. Drive the growth of the B2C digital channel and develop a marketing strategy for retail customer acquisition and retention.Key Responsibilities:Manage both B2C and B2B digital channels; websites and sales rep ordering platformManage marketplace channelsManage end to end retail customer journeyOwn content on all digital platforms, ensuring up to date and relevant to the customer using that platformOptimise performance and customer journey of all digital channelsManage development backlog through third partiesManage digital marketing strategy through agencyOwn CRM and email marketing strategy and campaign planImprove and monitor SEO and search performanceGrow B2C digital channel -
Ecommerce ManagerThe Kid Collective Ltd Sep 2020 - Jan 2022Driving the growth of this online business and developing a marketing strategy for customer acquisition and retention across both brands and websites.Key Responsibilities:Own the look, feel and design of the website, manage website development, integrations and site maintenance.Evolve and improve user experience and the customer journey.Analyse key business metrics and produce reports.Monitor and ensure the site is optimised for natural search SEO.Review performance of paid advertising to maximise sales and ROI, working closely with the third party agency.Manage the CRM and execute the email marketing strategy.Manage product listings, online merchandising and optimisation.Key Achievements:Introducing a successful email marketing strategy to the business.Implementing paid search and social advertising.Upgrading the websites to new templates and ensuring any new technology is enabled on the sites.
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Product OwnerDunelm Sep 2017 - Sep 2020Leicester, Leicestershire, GbAfter the business transitioned to Agile ways of working I was given the opportunity to move into the Product Team. As part of the new web platform for Dunelm.com I delivered the customer transactional communications and supported the delivery of a new promotions engine and the set up and implementation of Google Analytics. After the re-platform I worked closely with the Product Managers and business stakeholders at all levels to prioritise and manage a strategic backlog for the digital area of the business. -
Online Content & Customer Experience ManagerDunelm Aug 2013 - Sep 2017Leicester, Leicestershire, GbI was responsible for conducting research and analysis, A/B testing and utilising analytics tools to deliver recommendations to improve the online customer experience of Dunelm.com. I managed business stakeholders to deliver updates and improvements to the website. I also managed the creation of rich content online including customer inspiration, buying guides and seasonal content.
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Online Marketing Executive - Affiliates & RewardsDunelm Aug 2012 - Aug 2013Leicester, Leicestershire, GbDue to the expansion of the Digital Marketing team and the growth of individual channels I was asked to set up the affiliate program for Dunelm.com and produce the strategy. I was responsible for the affiliate marketing budget and delivering ROI through the channel. Other responsibilities included the introduction and growth of customer rewards.
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Digital Marketing ExecutiveDunelm Jul 2011 - Jul 2012Leicester, Leicestershire, GbA key member of the Digital Marketing team managing PPC paid advertising and working closely with an agency to create campaigns that delivered ROI targets. PPC responsibilities included keyword selection, ad copy writing and landing page creation. I also worked on website development projects from building business requirements through to testing implementation.
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Digital Marketing ExecutiveBarcelo Hotels & Resorts Aug 2009 - Jul 2011Palma, Islas Baleares, EsI was responsible for the digital marketing activity for the 21 Barceló Hotels in the UK. My role was diverse and included the content management of two websites, creating and managing the email marketing campaigns, CRM, affiliate marketing, PPC and SEO landing pages. -
Marketing Co-OrdinatorDe Montfort University Leicester Jun 2008 - Aug 2009Leicester, GbAs a member of the Commercial Marketing team I was responsible for providing marketing support and event management to the University faculties for their B2B offerings of training contracts and conferences. Activities included direct mail, producing collateral, email marketing, web content management and display advertising. -
Events & Marketing Co-OrdinatorShearsby Bath (Sb) Ltd Jul 2005 - Jun 2008Shearsby Bath is an independent Wedding venue. I was responsible for the sales and marketing for the business. Securing bookings for the venue, and managing the co-ordination of all the events. I was responsible for all marketing including direct marketing, advertising, collateral, website content and email marketing.
Hayley B. Education Details
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University Of LeedsPhilosophy -
Digital MumsFuture Skills Digital Bootcamp
Frequently Asked Questions about Hayley B.
What company does Hayley B. work for?
Hayley B. works for The Kid Collective Ltd
What is Hayley B.'s role at the current company?
Hayley B.'s current role is E-Commerce Retail Professional | Product Owner.
What is Hayley B.'s email address?
Hayley B.'s email address is ha****@****elm.com
What is Hayley B.'s direct phone number?
Hayley B.'s direct phone number is +4416174*****
What schools did Hayley B. attend?
Hayley B. attended University Of Leeds, Digital Mums.
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