Hayley Calhoon Email & Phone Number

Worked with a variety of brands to develop, improve, and implement effective social media marketing and communication plans. I emphasize relevant content marketing and storytelling strategies to promote brand awareness, engagement, website traffic, and revenues.

- Developed and taught curriculum for Digital Design & Digital Information Technology programs with a focus on state standards, industry certification, and real-world application.- Guided students towards industry certification relevant to their coursework. As Digital Design instructor:o Designed an innovative curriculum where students cultivated their creative abilities and applied those to business-related projects.o Taught technical knowledge of Adobe Programs with a focus on achieving industry certification through Adobe Certified Associate.o Exposed students to the design process through real-world projects completed for various school clubs, departments, teams, etc.  As Digital Information Technology instructor: o Taught students to use technology as a professional business and communication tool.o Led students in earning industry certification in Microsoft Office Specialist (Word, PowerPoint, Excel, Access) and CIW Internet Business Associate.

Orlando, Fl

Managed the social media strategy for all resort brands within company portfolio on platforms including Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube. Created a content marketing mix that was individually tailored to each unique brand to result in increased brand awareness, engagement, website traffic, and online conversions. Executed Facebook advertising campaigns to help reach brand social media objectives.Lead public relations strategy for resort portfolio in order to increase individual brand awareness for each resort. Built relationships with relevant media and press contacts to secure publicity and promotional opportunities. This resulted in several positive stories placed in trade journals including Hotel Management, Hotel Business, and HOTELS.Directed the reputation management for all brands within company portfolio, including supervising the reputation management coordinator. Lead the department to monitor, engage with, and respond to all online comments, reviews, and brand mentions. This lead to drastic improvements in the online reputations of all brands, including two brands being ranked within the Top 10 Hotels in Orlando on TripAdvisor, and one brand moving from being ranked #289 to #88 out of all Hotels in Orlando. Other responsibilities included writing copy for various communications materials (blogs, press releases, advertisements, websites), coordinating photo and video shoots, and using content management system to make changes and updates to brand websites.

Assisted Dr. Dean Cleavenger in teaching the Management of Organizations course to more than 900 students each semester. This included assisting to develop engaging content for lectures as well as writing and administering examinations and assignments to ensure comprehension of course material. Presented statistical results in the form of grade reports and data analysis using Microsoft Excel.

Orlando, Fl

Developed and launched the corporate Tony Roma’s brand social media strategy. Created content marketing strategy to increase engagement across all social platforms. Exposed the brand on platforms including Facebook, Twitter, and FourSquare to build online community of more than 30,000 users. Executed social media campaigns to acquire new customers using Facebook Advertising and brand contests/campaigns.Wrote social media guide that was distributed to 200+ Tony Roma’s restaurant franchisees. This included best practices in order to streamline social media objectives for the brand across all domestic and International franchised locations. Monitored online brand reputation with a focus on online review websites including Yelp and TripAdvisor.

Orlando, Florida Area

Built an online reputation management and social media strategy for the hotel using Facebook, TripAdvisor, and face-to-face customer service strategies. The implemented tactics resulted in improved search visibility as well as a more positive online reputation.

Hospitality And Tourism Management, M.S.

Hospitality Management, B.S., Magna Cum Laude

Activities and Societies: Eta Sigma Delta International Hospitality Management Honor Society Delta Epsilon Iota Academic Honor Society.