I'm a passionate marketing professional with over 15 years of experience in B2B and B2C growth strategy, specialising in brand building, digital transformation, and leading teams. I thrive on driving growth through creative, data-informed strategies that foster brand loyalty and deliver measurable results. My career spans diverse sectors, including retail, consultancy, care, supply chain, tech, fintech, SaaS and property, bringing a versatile approach to complex marketing challenges.Highlights of my career include:📈 Growth Marketing: Increasing lead generation and achieving year-on-year revenue growth through targeted digital campaigns.🌍 Brand Building: Launched multi-channel campaigns that boosted brand engagement by 50% and significantly improved customer retention.🤝 Strategic Partnerships: Established and nurtured successful partnerships between organisations, driving mutual growth and expanding market reach through collaborative initiatives.🌐 Leadership & Collaboration: Led and managed a team of 10+, working closely with both agencies and internal cross-functional teams. I excel in collaborating across divisions and with external partners to align marketing strategies with broader business goals.🛡 I am currently expanding my expertise with globally recognised certifications in cybersecurity. This training equips me with skills to address the evolving digital landscape with a blend of security awareness and strategic marketing insight.I’m always exploring new ways to leverage data and storytelling to connect with audiences and build brands that resonate. Let’s connect if you’re seeking a results-driven marketing leader with a passion for growth and a proven track record of success.Hayley