Crafting a dynamic editorial strategy, resulting in increased web and social traffic and engagement. Overseeing a team of writers, editors and designers, ensuring high-quality content, visual and editorial consistency for the brand and timely delivery. Streamlining operational processes and resource allocation. Leading cross-functional teams to drive innovation for gloobles and launch new features to make the platform both supremely functional and beautiful. Establishing strategic partnerships with industry influencers, hotels and luxury and travel brands, expanding the platform's offerings and revenue streams. Monitoring key performance indicators, analysing user data and implementing data-driven strategies to optimise the user experience and drive revenue growth.

Created compelling and SEO-optimised copy for Rocycle's website, blog posts, marketing and social media campaigns, driving brand awareness and customer engagement. Collaborated closely with the marketing team to conceptualise and execute creative campaigns, ensuring consistent messaging. Revised and edited existing content to ensure accuracy, clarity and strong, consistent tone of voice. Actively contributed to brainstorming sessions, providing innovative ideas and creative solutions to marketing challenges.

Facilitated global operations, including the development and implementation of operational strategies, trade settlement, risk management, compliance and client services across multiple international markets. Successfully managed operational risks, ensuring compliance with regulatory requirements and implementing robust control frameworks. Collaborated closely with trading teams, technology teams and senior management to drive process improvement initiatives. Led the implementation of a new hiring strategy and managed internal HR matters. Fostered a client-centric approach, working closely with clients to understand their needs, address operational challenges and deliver exceptional service. Managed relationships with external partners, vendors and service providers to ensure service level agreements (SLAs) were met and quality standards were maintained.

Authored a travel guidebook titled 'AMSTERDAM the gloobles guide'. Created engaging and informative travel articles and blog posts for gloobles' website, covering a wide range of destinations, cultural experiences and hotspots. Conducted extensive research on destinations, local cultures and hotspots to provide engaging, accurate and up-to-date information in written copy. Contributed to content strategy development, brainstorming new content ideas and identifying opportunities.

Oversaw and managed daily operational activities, including contract administration, trade execution, risk management and customer support, ensuring smooth and efficient operations. Developed and implemented operational strategies to optimise processes, reduce costs and improve overall efficiency. Collaborated closely with the sales team to understand client needs, address operational challenges and deliver tailored solutions to meet client requirements. Maintained relationships with key stakeholders, including suppliers, vendors and partners. Implemented technology solutions to automate manual processes and improve operational efficiency, resulting in time and cost savings.

Headed up the digital content creation for The Cold Pressed Juicery and worked alongside the Operations Manager to build The Cold Pressed Juicery's blog, extending their digital reach. Developed and executed content strategies, resulting in increased brand awareness and customer engagement. Developed brand guidelines for tone of voice. Wrote, proofread and edited persuasive and compelling copy to maintain brand voice. Researched health and wellness topics, ingredients and trends to better engage The Cold Pressed Juicery's audience.

Developed and executed compelling copy for Love Stories Intimates' marketing materials, including product descriptions, website content, collaborations with brands like Monoprix and internal documents and brand voice. Crafted engaging and persuasive narratives that communicated the brand's values, storytelling elements and unique selling propositions. Revised and edited existing copy.

Curated and oversaw the culinary content for Soho Revue. Researched and produced compelling articles and features. Developed and maintained relationships with industry professionals, chefs and restaurateurs to secure exclusive content.

Provided comprehensive administrative support to the Publishing Director and wider publishing department, including managing calendars, scheduling meetings and coordinating travel arrangements. Assisted in the coordination and production of editorial content. Conducted fact-checking, proofreading and copyediting tasks to ensure accuracy and consistency. Collaborated with editors, writers, photographers and designers to facilitate the smooth workflow of content production. Maintained digital records and organised files to ensure easy access to reference materials, contracts and publishing assets. Assisted with the preparation of editorial materials for publication, including obtaining necessary permissions, coordinating artwork and managing metadata.

Created engaging and informative content for the blog and socials on health, wellness and fitness topics. Conducted thorough research, incorporating credible sources and current industry trends. Developed brand tone of voice for Psycle. Managed multiple projects simultaneously, meeting deadlines and delivering high-quality work. Greeted and welcomed clients, providing exceptional customer service and creating a positive first impression. Responded to client inquiries via phone, email and in-person, addressing questions and concerns in a timely and professional manner. Collaborated with the front desk team to ensure smooth daily operations, including opening and closing procedures, cash handling and inventory management. Assisted in promotional activities and events, actively engaging with clients and promoting the studio's offerings.

Started as an intern and quickly demonstrated exceptional writing skills and dedication, leading to the invitation to become a regular paid writer. Created engaging and informative food and cooking articles, recipes, product reviews and culinary guides for Serious Eats. Collaborated with editors to refine content and incorporate feedback. Stayed up-to-date with culinary trends, continuously expanding knowledge and bringing fresh ideas to the platform. Participated in editorial meetings, brainstorming sessions and team discussions to generate ideas, provide input and contribute to the overall content strategy of Serious Eats.

Assisted the Cross Products Options Desk team in analysing market data, monitoring trade flows and tracking price movements. Conducted research on energy markets to provide insights for trading strategies. Utilised financial models and software tools to analyse options pricing, volatility and risk exposure. Assisted in preparing reports, presentations and trade summaries for clients and internal stakeholders. Attended team meetings and training sessions to enhance knowledge of options trading strategies, risk management and industry best practices. Demonstrated a strong work ethic, attention to detail and a willingness to take on additional responsibilities.

Assisted in managing social media accounts, including content creation, scheduling and monitoring engagement for a premier contemporary gallery showing artists such as William Eggleston and Ernest Withers. Developed engaging and visually appealing social media posts to highlight artwork, gallery exhibitions, artist profiles and upcoming events. Monitored and responded to comments, messages and inquiries on social media platforms, fostering positive and meaningful interactions with followers and potential clients.

Aided two-time James Beard Award-winning chef Nathalie in the production of her book 'Southern Biscuits' by testing, editing and contributing recipes and coordinating photoshoots. The book was described as the “definitive source” on the subject by The Washington Post.