Hayley Drabing Email & Phone Number

Pasadena, California, United States

• Managed integrated marketing campaigns for Make-A-Wish America, Operation Smile International, and the Arbor Day Foundation.
• Wrote creative briefs based on campaign strategy developed in collaboration with Account Director.
• Lead weekly client status meetings, as well as internal campaign kick-offs and creative-input meetings.
• Developed data requests, segmentation recommendations, and data processing instructions.
• Provided final approval on artwork, signoffs, counts, and mail codes.
• Analyzed and compiled results for strategic planning and results presentations.

Pasadena, California, United States

• Responsible for the direct response and digital marketing campaigns for Make-A-Wish and 7 rescue missions across the U.S. and Canada.
• Collaborated with internal departments to deliver timely and accurate campaigns based on the identified needs of each client.
• Monitored project progress and timelines.
• Reviewed and approved campaign artwork.
• Utilized Salesforce to maintain client data for direct mail and email campaigns.

Greater Boston Area

• Responsible for content creation for Goodwill Boston’s social accounts, including Instagram,Facebook, and Twitter.
• Assisted in the planning and marketing of multiple fundraising events, including Goodwill’sClothing Collaborative.
• Promoted Goodwill Boston as an important element of the local sustainability chain atsustainability fairs at universities in the Greater Boston Area and on social media

Greater Boston Area

• Traveled to Panama in January 2019 to empower underprivileged communities through micro-enterprise consulting and financial literacy education.
• Ran the Facebook and Instagram accounts for BU Global Business Brigades and supervised the accounts for all other Global Brigades chapters at Boston University.
• Planned group volunteer events in the Boston area.
• Designed and distributed promotional materials.
• Assisted in planning the 2018 Global Brigades Northeastern Conference.

Greater Boston Area

• Worked exclusively as an account executive for the Goodwill Boston account at the oldest student-run PR agency in the world.
• Developed a PR Plan to promote Goodwill Boston as a Halloween destination along with general brand awareness.
• Executed “Halloween Thrift Shop Challenge” campaign with 6 local social media influencers, resulting in a reach of over 73,000 people.
• Increased Instagram engagement by 21.4%
• Ran Goodwill Boston social media accounts, including Instagram, Facebook, Twitter, and created a Pinterest account.

Greater Boston Area

• Assisted in creating the marketing strategy for the first Minorities in Business Conference, including the appearance of celebrity actress, Arden Cho.

Arcadia, California

• Managed cash register, including customer returns.
• Assisted customers with merchandise.
• Unboxed and organized merchandise in the stock room and on the sales floor.
• Provided a relaxed, clean, and organized shopping experience for customers.
• Initiated conversations with customers to determine buying preferences and offered outfit suggestions.

Arcadia, California

• Initiated conversations with customers to determine buying preferences and offered outfit suggestions.
• Managed cash register, including customer returns.
• Signed customers up for store credit card and marketing lists to inform them of upcoming promotions.
• Organized stock room.