Hayley Drabing Email & Phone Number

Los Angeles, Ca, Us

Pasadena, California, United States

• Managed integrated marketing campaigns for Make-A-Wish America, Operation Smile International, and the Arbor Day Foundation.• Wrote creative briefs based on campaign strategy developed in collaboration with Account Director.• Lead weekly client status meetings, as well as internal campaign kick-offs and creative-input meetings.• Developed data requests, segmentation recommendations, and data processing instructions.• Provided final approval on artwork, signoffs, counts, and mail codes.• Analyzed and compiled results for strategic planning and results presentations.• Assisted in RFP responses and presented in pitches and results presentations.• Trained new Associates on the fundamentals of account management and fundraising.

Pasadena, California, United States

• Responsible for the direct response and digital marketing campaigns for Make-A-Wish and 7 rescue missions across the U.S. and Canada.• Collaborated with internal departments to deliver timely and accurate campaigns based on the identified needs of each client.• Monitored project progress and timelines.• Reviewed and approved campaign artwork.• Utilized Salesforce to maintain client data for direct mail and email campaigns.

Greater Boston Area

• Responsible for content creation for Goodwill Boston’s social accounts, including Instagram,Facebook, and Twitter.• Assisted in the planning and marketing of multiple fundraising events, including Goodwill’sClothing Collaborative.• Promoted Goodwill Boston as an important element of the local sustainability chain atsustainability fairs at universities in the Greater Boston Area and on social media

Greater Boston Area

• Traveled to Panama in January 2019 to empower underprivileged communities through micro-enterprise consulting and financial literacy education. • Ran the Facebook and Instagram accounts for BU Global Business Brigades and supervised the accounts for all other Global Brigades chapters at Boston University.• Planned group volunteer events in the Boston area.• Designed and distributed promotional materials.• Assisted in planning the 2018 Global Brigades Northeastern Conference.

Greater Boston Area

• Worked exclusively as an account executive for the Goodwill Boston account at the oldest student-run PR agency in the world.• Developed a PR Plan to promote Goodwill Boston as a Halloween destination along with general brand awareness.• Executed “Halloween Thrift Shop Challenge” campaign with 6 local social media influencers, resulting in a reach of over 73,000 people. • Increased Instagram engagement by 21.4%• Ran Goodwill Boston social media accounts, including Instagram, Facebook, Twitter, and created a Pinterest account.

Greater Boston Area

• Assisted in creating the marketing strategy for the first Minorities in Business Conference, including the appearance of celebrity actress, Arden Cho.

Arcadia, California

• Managed cash register, including customer returns. • Assisted customers with merchandise. • Unboxed and organized merchandise in the stock room and on the sales floor.• Provided a relaxed, clean, and organized shopping experience for customers.• Initiated conversations with customers to determine buying preferences and offered outfit suggestions.

Arcadia, California

• Initiated conversations with customers to determine buying preferences and offered outfit suggestions.• Managed cash register, including customer returns.• Signed customers up for store credit card and marketing lists to inform them of upcoming promotions. • Organized stock room.