Hayley Gray Email & Phone Number

Nashville, Tennessee

• Entered and managed data in multiple company systems including InterAction (CRM), Introhive (ERM), Foundation (experience and proposal database), and RubyLaw (CMS)• Verified accuracy of new and existing content in the various systems• Merged thousands of duplicate contacts in InterAction• Synced thousands of contacts from Introhive into InterAction • Worked with Support when necessary to get problems resolved• Researched and populated geographical locations for 2,000+ contacts in InterAction to make them CASL (Canada Anti-Spam Law) Compliant• Researched and corrected errors in HTML code for the CMS• Entered thousands of experience information for various practices into Foundation• Worked with large Excel spreadsheets to transfer data into Foundation• Managed hundreds of bounced contacts in the CRM• Updated hundreds of service pages in RubyLaw• Formatted service pages to be compatible with multiple company systems (changed templates and wording)• Promptly responded to daily emails, scheduled meetings and maintained an updated calendar in Outlook

Murfreesboro, Tennessee

• Planned, designed, and executed all phases of a complete advertising campaign• Created teaser campaign to generate student interest and awareness of the MTSU General Education Redesign (created posters, yard signs, social media posts, and press releases)• Started a social media campaign emphasizing participation with the Redesign (collected data through social media polls and post interactions as well as feature stories on those involved with the Redesign)• Executed two tabling events generating student feedback for the Redesign• Developed campaigns book encompassing all data collected and objectives/tactics used• Overall efforts made 4,100+ people aware of the Redesign

Nashville, Tennessee

• Conducted market research of local businesses, apartment complexes, hotels, etc. to analyze competition and reach out to target audience• Maintained and updated comment card collection of 3,000+ people• Distributed marketing promotions• Executed mass email outreach (200+ people at a time)• Organized data entries into excel (business card, industry, and comment card info)

County Dublin, Ireland

• Promoted magazine at festivals • Maintained and updated press list of 500+ people• Analyzed what approaches at festivals resulted in the most new subscribers• Assisted with event planning for festivals• Conducted market research of most cost effective businesses to buy from to do festival promotions• Assisted with project coordination• Acquired new subscribers through promotion