Hayley Heath, Bsn, Rn Email & Phone Number

United States

San Diego, California, United States

Progressive Care Unit at Sulpizio Cardiovascular Center- Provided full patient care, medication administration, and documentation for a total of 3 patient assignments under the supervision of preceptor.- Managed PCU level patients with various cardiovascular and pulmonary conditions requiring heart/lung transplantsor pulmonary thromboendarterectomy.

Greater San Diego Area

• Developed, launched and managed projects that advance the mission of UC San Diego and University Communications initiatives — from small one-off design projects to complexly integrated campaigns.
• Coordinated with the Director of Marketing & Communications to review scope of work, determine project goals and write strategic plans to ensure work is effectively completed from planning to execution.
• Communicated cross-functionally to manage day-to-day project development activities such as approvals, content updates, progress tracking, sign-offs, creative changes, print production/preparation, testing and quality.
• Collaborated and oversaw workflow with marketing strategists, copywriters, graphic designers, web programmers, and others to execute projects including print collateral, direct mail, email marketing, social media.
• Created, managed, and updated project schedules using Asana, monitored calendars and led weekly meetings with key stakeholders to review project execution and report status updates for upcoming milestones.
• Consistently applied design principles and brand guidelines as well as organizational policies and procedures to resolve a variety of moderately complex issues.

San Diego, California

• Built, managed and optimized successful Google, Bing and Facebook PPC marketing campaigns for eCommerce clients.
• Analyzed and interpreted trends from campaign performance data to make strategic decisions and recommendations based off of clients’ KPIs.
• Developed and communicated specific marketing strategies tailored for 5 clients per quarter while managing monthly budget ranging from $5k to $30k per client.
• Effectively recognized immediate and long-term goals to maintain a high level of client satisfaction and priority management to fulfill operational deadlines.
• Served as a liaison in a fast-paced operation between clients, shopping channels, retail search team and technical team.
• Created weekly reports, maintained computerized calendars and scheduled complex meetings for each client to discuss account performance, weekly action items and future strategies to help fulfill business goals.

Greater San Diego Area

• Managed the academic performance of about 150 chapter members to maintain an overall chapter GPA of above a 3.0.
• Maintained a high standard of productivity within a broad scope of responsibility to efficiently and effectively supervise chapter, complete various tasks to support executive team and meet deadlines to fulfill.
• Designed, coordinated, and routinely delivered a wide range of training activities, instructional programs, workshops and presentations for personal and professional development.
• Planned an Academic Brunch event for 52 chapter members who exemplified academic excellence while managing updated guests lists, researching and reserving venues, placing catering orders, invoice payments and handling.
• Assisted in the recruitment for 50 new chapter members and executed best practices to evaluate candidates who exemplified national membership standards: academic interest, character, financial responsibility, leader.
• Collaborated weekly with 11 other executive board members to monitor progress and develop strategies to actively support and motivate chapter members.

12400 High Bluff Dr, San Diego, CA 92130

• Developed, produced and presented a competitive/opportunity brand analysis to management team, presenting innovative ideas to increase customer satisfaction and enhance the execution of marketing strategies.
• Collaborated with marketing team on various projects to constructively build campaigns for 6 brands, and catered to respective brand audiences.
• Used content management systems for website alterations, landing page optimizations, social media scheduling and digital content production.
• Utilized Salesforce to create email campaigns and evaluate engagement success in order to increase website traffic.
• Managed and analyzed social media performance through Facebook Manager and Excel to ensure effective communication.
• Collaborated with other summer associates in projects including a competitor analysis and a creative writing piece.

12400 High Bluff Dr, San Diego, CA 92130

• Designed and produced an internal marketing project to better promote our department and create community within the company.
• Independently supported senior management team by performing various administrative duties, attending meetings and completing multiple assignments to accomplish department goals.
• Created content on various social media platforms (e.g. Facebook & Twitter) to engage individuals in the medical profession that are seeking online educational resources such as webinars and accredited articles.
• Analyzed news articles that pertain to our field, healthcare staffing, that would best grab the attention of our audiences and deliver such information on major social media platforms.

5998 Alcala Park, San Diego, CA 92110

• Conducted and facilitated on-campus professional development weekly workshops, events and presentations for students.
• Routinely interacted with students, guests, alumni and faculty to successfully create and communicate messaging used to align others with the department’s mission and vision.
• Helped maintain orderly operations for our Career Fair by assisting and communicating with about 75 employers coming from different industries.
• Advised and instructed students on best practices to use when trying to effectively communicate in a professional manner, both orally and written, with prospective employers.
• Supported the career counselors, ambassadors and administrative team by providing guidance and recommendations for appropriate tactics to use to connect with undergraduate and graduate student body.
• Created and led a workshop entitled, “How To Get Recruited”, to simulate a structured mock career fair environment in a student-service environment.

9850 Distribution Avenue, San Diego, CA 92121

• Assisted the Director of Corporate and Community Relations in event planning and coordinating logistics for the San Diego Blues Festival to raise money to support the battle against hunger in our community.
• Communicated and coordinated with about 20 local sponsors to provide clear, accurate information and instructions regarding the San Diego Blues Festival event operations and expectations.
• Marketed and educated employers at the GEICO Convention about San Diego Food Bank resources and community impact.
• Successfully assisted in all logistics related to our public fundraising event including crowd management and emergency related contingencies for 2,000+ attendees.

4545 La Jolla Village Drive, San Diego, CA 92122

• Connected with each client to create a genuine and memorable experience to maintain high customer satisfaction.
• Guided and supported customers in choosing items that reflected personal style, shape and size.
• Executed best practices in customer service and sales assistance to exceed store-wide and company-wide sales goals.
• Administered financial transactions, cash and card payments, for customers who purchased or exchanged products.

10669 Westview Parkway, San Diego, CA 92126

• Guided guests to tables and informed them of specials in a friendly and sociable manner.
• Coordinated table rotations, seating guests to facilitate the kitchen and wait staff’s comfort and success.
• Prepared for large parties and reservations by setting tables, anticipating planning and staffing needs.

Bachelor'S Degree, Nursing

Bachelor Of Business Administration (Bba), Marketing, 3.72 | Magna Cum Laude

Activities and Societies: Alpha Chi Omega Fraternity, National Honors Society of Collegiate Scholars, Intervarsity Christian Fellowship.