Hayley Hilmes Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

Campaigns and Project Management- Project manager for complex broad base fundraising campaigns, which generate 30% of the annual contributed revenue ($350k) for a non-profit theatre company serving 10k+ audience members each year.- Leveraged data-driven insights to develop and refine strategies that increased end-of-year giving campaign results from $46.6k in 2018 to $69.2k in 2021.- Increased ticket order add-on donations by 25% between 2019 & 2021, by analyzing patron behavior & identifying this underutilized giving channel.- Implemented email segmentation strategies that increased open rates & decrease unsubscribes.- Modeled & promoted Portland Playhouse’s values as an anti-racist theater. Shared leadership of a task force responsible to making and implementing anti-racist commitments across the company.Database Administrator & Data Analysis- Managed the company CRM & ticketing system PatronManager, which is built on the Salesforce platform. Implemented best practices for data security and hygiene that kept the data of 10k contacts accurate and secure.- Developed and documented 20+ workflows for ticketing and fundraising operations, making both daily operations and on-boarding new staff & volunteers easier and more efficient.- Empowered leadership staff with customized CRM training & user experiences, including time-saving automation, based on the needs of their unique roles.- Built ticketing structure & process in CRM. Lead regular reviews of & revisions to ticket purchase path, donation forms, automated communications & transaction emails.- Advocated for practices that apply an equity lens to demographic data collection.