Lead all product marketing strategy, positioning and direction for the Enterprise segment, serving some of the largest health systems and IDNs in the country, with $67B annual net patient revenue under management.

• Drove 63% growth in email marketing campaign messaging within one year, resulting in 14% increase in engagement from existing lead pool YoY and 2% increase in SQL conversion.• Oversaw creation of 10 new client case studies annually using strategically crafted messaging and led a 60% YoY increase in blog post content, with a sharp focus on SEO and thought leadership to optimize conversion rates.• Coordinated cross-functionality to align stakeholders and manage relationships, both internally across product, sales, pricing, customer success and other business partners, as well as externally with suppliers, subcontractors and vendors.

• Led creation of 7 net new product handbooks for internal (sales and client-facing) use, resulting in over 17% average lift in sales enablement KPIs for each product. Included use cases, market analysis, buyer personas, key value propositions and more.• Executed effective thought leadership content across various formats, driving 27% YoY increase in new collateral creation for nurture campaigns, web, and display.• Refreshed customer demos, scripts and sales training for enablement of global sales team and ongoing support of product revenue goals.• Established competitive intelligence materials and complete win-loss programs, utilizing key tools like CI Radar, Primary Intelligence, and Salesforce-enabled surveying, leading to a 12% increase in win rate.• Trained internal and external customers, managed marketing materials, tracked competitive activities, initiated VOC and summarized findings to improve future product functionality and positioning.

From patient-to-payment, nThrive provides all the technology, advisory expertise, services, analytics and education programs health care organizations need to thrive in the communities that they serve.• Led all market strategy and commercialization efforts for 28-product, $240M ARR portfolio of solutions, including integrated sales plays, go-to-market strategy, marketing asset creation, pricing strategy, competitive intelligence and win/loss program, product positioning and sales support.• Led launch of market-leading collections management product, surpassing $83M ARR target.• Created product ROI studies, increased product awareness through multiple channels, contributed to increased funnel growth for existing products and new offering launches.• Examined market trends, competitors, payor models and client structures to best position products and services for success in strategically selected markets.

• Led comprehensive go-to-market strategy, marketing asset creation, product positioning, and sales enablement efforts for a full suite of patient CRM/practice management (SaaS) products, exceeding sales goals each year.• Managed all market and business requirements for new healthcare technology products, adhering to intentionally-designed product roadmap and leveraging market trends for effective product positioning.• Created compelling sales collateral and pitch presentations, leading sales demos, trainings, product ROI studies, and other value-driven sales and marketing communications. Achieved outstanding results with go-to-market strategy, resulting in a 263% YoY increase in website visits and a 63% increase in new visits.

Graduated: The Emory Clinic Management Development Program (MDP)

Clinical Operations