Lead Brand Advocate for Marshalltown ToolsPrimary objective: optimize digital sales performance across Concrete & Masonry Tools, Drywall Tools and Flooring and increase vendors digital penetration within PRO and DIY consumer segmentsConducted YoY performance audit at the category and product level (consisting of 2,000+ SKUs) to determine effective strategy to reposition or remove underperforming products Led digital content improvement initiative emphasizing quality of images uploaded, incorporating infographics and educational resources, emphasizing differentiating product features and functionality and showcasing product in use; updated product page copy based on consumer search data and key industry trends Leveraged recommendation features on Lowes.com to better showcase vendors diverse product portfolio and increase consumer reach Improved online search and navigation user experience at the category and product level based on consumer search and journey dataImproved vendor supply chain efficiencies for Drop Ship / Direct products based on discrepancies in order shipment vs. delivery data and consumer experience feedback Developed annual promotional strategy targeting DIY and PRO consumer segments through a multi-channel approach

• Lead Brand Advocate for Sherwin Williams (covering 8 Product Categories including Interior + Exterior Paint, Stain, Sealants and Sundries)o Designed and co-launched Paint Inspiration Landing Page on Lowes.com + Category Page Banners (launched Q2 2023) to evolve shopping lifecycle within Interior and Exterior Paint and improve DIY customer experience via project-based inspiration boards o Curated product collections and recommendations (increasing average order value by +11% YoY) and identified cross-merchandise division selling opportunities, increasing Suppliers digital saturation on Lowes.com o Drove 3% increase in digital penetration of PRO customer segment through strategic positioning and messaging based on analysis of historical marketing data; led to double-digit increase in PRO customer driven demand in Q2 2023

• Senior to Lead Brand Advocate for Chervon Group (global leader in power tools and outdoor power equipment and home to brands Kobalt, SKIL, Flex and EGO) o Optimize the online shopping experience within Hardlines (Power Tools and Outdoor Power Equipment) on Lowes.com for brand targeted demographics within the DIY and PRO space while continuously driving demand generation and engagement o Partnered with Supplier in expanding in-store and online product assortment at the Brand and Category Level to maintain competitive within the Division and better meet customer demands based on shopping behaviors and market analyticso Increase market penetration via strategic digital positioning and messaging targeting both DIY and PRO customer segments via product recommendations, collections, online marketing and promotionso Increased Suppliers YoY revenue within triple digits as a result of increased volume in online orders, averaging a greater YoY valuationo Critical partner for Outdoor Power Equipment (OPE) Brand launch on Lowes.com; effective product placement, designed creative Brand Page driving assortment awareness, enhanced product recommendations and assisted with the production and implementation of digital marketing campaigns all contributing to an 78% lift in Suppliers OPE online product sales from Q1 to Q4 of 2021 (additional performance improvements – YoY increase in Add to Cart Rate of 12%, increase in conversion rate by 2.5% and an 81% increase in product display page traffic).o Led digital launch of new Power Tool Brand which included item setup, supply chain management, facilitation of online marketing campaigns, data quality control); experienced led me to develop and roll out Departments Online Brand Launch process

• Client Relationship Manager within Gartner’s large enterprise channel (corporations earning + $250 million annually) specializing in HR Technologies• Aligned to 20 accounts, managing C Suite Executives and HR Department Leads across 20+ accounts, strategically aligning emerging resources pertaining to technological developments within HR Software and provide recommendations on best practices based on market trend analysis• Conducted weekly strategy meetings with each accounts licensed members to ensure they are on track to executing core KPI’s utilizing Gartner’s resources via research articles, domain analysts and events

• Working as a strategic advisor for technology service providers within Gartner’s small to mid-sized enterprise channel (corporations ranging from pre-revenue/startups to those earning $250 million annually)• Actively working to grow and increase efficiencies in clients business by aligning current accounts with new and emerging opportunities within the Gartner product suite that best meet their primary business initiatives• Strategically align clients with relevant analysts and research within their respective market, tying into their mission critical priorities and revenue growth goals• Host weekly collaboration sessions between clients and subject matter experts within Gartner’s analyst community while establishing a unique roadmap, enabling these clients to meet their corporate objectives and maximize technology investments• Recognize growth opportunities within current client accounts as well as actively prospect for net new opportunities and prospective partners to continue growing Gartner’s MSE channel

As a Client Relationship Manager I am responsible for working with our clients to implement and manage digital and traditional marketing campaigns utilizing SproutLoud's proprietary application. It is my job to to establish and foster a relationship with our clients across various brands and enable them to meet their marketing goals and core KPI's as well as identify innovative opportunities, implement campaigns and marketing programs that best suite their needs and deliver analytic reporting.

As an Account Manager/Marketing Assistant I am responsible for championing the success of our clients on a daily basis by assisting them with a variety of advertising and marketing initiatives including digital programs, ordering and designing marketing collateral and developing direct mail campaigns. Aside from client support, I contribute to the company website by composing unique blog articles on innovative marketing strategies particularly in the digital space.

As an Associate Account Director at IZEA, I work on the Client Development team in order to generate new leads and work with clients throughout the west coast region of the U.S. on creating innovative campaigns through sponsored social media and custom content generation. It is my job to stay up to date on advertising and social media trends in order to develop successful campaigns that best reflect the voice and vision of our clients.

As a Marketing Coordinator at Data Transfer Solutions, LLC (DTS) I design creative campaigns, collateral and web sites as well as develop marketing strategies within the industries of Asset Management Systems, GIS Consulting services and Transportation Planning and Solutions. Aside from marketing I also coordinate and plan corporate events such as our annual user conference and quarterly regional events.

Sitters on Park is the first child, pet, and house sitting service in Winter Park Florida. Our main objective in forming this company was to provide current college/university students and recent graduates with local families. I am a co-founder but my main position in the company is to manager our social media accounts.

As a media intern I was responsible for conducting research on trends in the travel industry and creating reports and excel documents demonstrating these trends for my supervisor. I also sat in status calls with clients both domestically and internationaly to learn about the success of the company's current advertsing campaigns.

I interned for Parenting and Babytalk magazine and worked both on researching and writing editorials as well as assisting the fashion editor in designing outfits for photo shoots for upcoming issues. In the fall of 2011, an editorial of mine on the dangers of BPA on women who are pregnant or nursing was published in BabyTalk magazine.

As an intern I was largely responsible for writing daily news flash reports on current health related issues that would be posted on the company's website and made available to the public. I also conducted my own interviews with local doctors to obtain my own research for news report ideas.

As an Account Executive at Heart Capital Management, I was assigned to various accounts within the investment banking industry in order to keep in consistent communication with clients to identify their needs and provide support.

As a students with disabilities note taker I assisted college students who experienced learning disabilities by recording key course notes and helping those students stay organized throughout the semester.As an English as a second language tutor I was assigned to and worked on a weekly basis with Rollins College staff members who wanted to improve their English speaking and writing skills.