Hayley Nelson Eckert Email and Phone Number
I find purpose in connecting people, ideas and insight. I’m fascinated by understanding how things work and explore new ways to solve large, complex problems with manageable solutions through my deep curiosity and visionary approach. I use my communication, research, project management and experiential design skills to drive strategy, collaboration and innovation and help create lasting impact.I'm a former customer experience management consultant who took a leap of faith in 2020 to launch a flour and baking mix business using ancient grains from my family’s farm in Kansas. We specialize in growing wheat, corn and soybeans and a gluten-free grain called teff, which originated in Ethiopia and sell wholesale to bakeries, restaurants and distilleries. Reach out to ask me more! Passions: Food and consumer packaged goods (amateur artisan bread baker with a healthy food blog), agriculture (currently growing ancient grains on western Kansas family farm), fitness (yoga and running are part of my daily routine), family and friends (my tribe is everything), entrepreneurship (leveraging my passions to create something extraordinary). I also have a deep passion for client service, branding and strategy that makes work much more than a job for me.Specialties: Design thinking, relationships development, cross-border/team collaboration, insights and program management, customer strategy, brand strategy, executive facilitation, leadership and peer coaching, and communications
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Strategy And SalesFarmer Direct FoodsDallas, Tx, Us -
Co-Founder & Vice President, Strategy & SalesHeirloom Brands, Llc Mar 2022 - PresentWe're making the world a better fed place with heirloom, specialty and 100% stoneground flours. -
Strategy And SalesFarmer Direct Foods Mar 2022 - PresentAt Farmer Direct Foods, our founding vision was rooted in doing what’s right for the soil, our growers, and our consumers. Join the movement and taste the difference. -
FounderCity Farmer Foods, Llc May 2020 - Jul 2023We grow heirloom and ancient grains & mill fresh flour for bakeries, restaurant, breweries, distilleries and home cooks alike.• Launched direct-to-consumer grain business to support the local supply chain of heritage and ancient grains• Manage key relationships with farmers, millers and bakeries in the mid-west region to provide locally grown products to consumers• Oversee business investment (R&D for new packaged goods, marketing, sales), packaging and distribution of product -
Manager, The Deloitte Greenhouse® Corporate Innovation LabsDeloitte Jun 2017 - May 2020Dallas/Fort Worth Area• Design and facilitate high-stakes sessions “Labs” with C-level executives and teams that utilize firm IP and thought leadership to help identify impacts to their organizations, opportunities to respond, and strategic initiatives and actions to prioritize• Manage the end-to-end process for Lab delivery to support executives transitioning into C-suite roles through facilitation of stakeholder interviews (to uncover key priorities, growth opportunities, team capabilities), conduction of research (to understand company background, competitive analysis, hot topic areas), synthesis of information and facilitation of Lab design and delivery• Led end-to-end process optimization for offering portfolio, leveraging client insights, business trends, and financial analysis to enhance delivery strategy -
Senior ConsultantDeloitte Australia Apr 2015 - Jun 2017Sydney, Australia• Two-year secondment appointed as Australia firm lead for Business Chemistry® (cognitive behavioral science system IP) to oversee offering strategy, operations, growth and designed and delivered 30+ unique innovation Labs • Co-led development of a firm-wide client experience program to upskill client service professionals on experience design and facilitation, including writing and producing the “Distinct Client Experience Guide” with supplemental tools and templates • Framed, structured and scoped complex business challenges in the area of leadership and teaming for commercial clients in Human Capital (gathered insights to inform potential opportunities, synthesized trends and customer insights, conducted ideation sessions, developed customer value proposition and recommendations) and designed/ delivered workshops to enhance team effectiveness• Worked across service lines and industries to develop workshops and facilitate experiences that result in advanced solutions for account teams and external clients. • Designed solutions and improved the relationships with client's customers, key stakeholders, and internal team. -
Senior Marketing SpecialistDeloitte Dec 2013 - Apr 2015United States• Interviewed key stakeholders and completed market research to understand the firm’s competitive landscape and used benchmarking data, thought leadership, and client engagement tools to apply to business expansion and client relations initiatives • Managed junior team members and supported development plans through biweekly 1:1 with market leaders, oversight of team goals and metric execution, and support of client account strategy (e.g. client service plan, relationship map, client feedback) • Work with Central region leadership and marketers to drive and execute the planning, development, and implementation of marketplace initiates – including roundtables, CFO Forums, client opportunities• Help identify activities that will support the relationship development and business expansion related to key targets and clients in the marketplace -
Marketing AssociateDeloitte Dec 2012 - Dec 2013Dallas/Fort Worth Area• Provide wide range of support to client-facing practitioners by identifying activities that will support relationship development and business expansion to enhance overall targeting efforts. • Managed budget, execution and analysis of strategic, cross-industry programs aligned to the CEO, CFO, and Board audience in the Central region. • Oversaw project management of the 2013 Deloitte Directors’ Series for the Mid America region • Work closely with firm leadership to develop strategic positioning plan for the Kansas City marketplace• Awarded three Applause Awards for contributions on marketplace and technology marketing, and other initiatives -
Sales And Marketing CoordinatorNcircle Entertainment May 2011 - Dec 2012Dallas/Fort Worth Area• Manage relationships with key business partners, including PBS, Sprout, Nick Jr., The Jim Henson Company, Dr. Seuss Estate, The Wiggles, Random House Children’s Books and Yo Gabba Gabba!• Coordinate and manage cross-promotional partnerships, social media outreach and online presence • Reconcile marketing budget and contact media representatives to secure ad placements• Lead in product development of new competitive and innovative products aligned with brand strategy• Develop marketing programs & promotional material to support sales team with innovative business plans
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Nbc Nightly News With Brian Williams InternNbc News May 2010 - Aug 2010Greater New York City AreaWorked as part of the news team to develop and draft story pitches for broadcast. I conducted research using social media to identify appropriate interviewees and arranged and coordinated shoots. I assisted NBC Executive Producers, Editors and Correspondents on local shoots, fact checking and story research. -
Newsroom InternKrdo Radio, Tv, Krdo.Com And Telemundo Jul 2009 - Aug 2009Colorado Springs, Colorado AreaWrote copy for evening broadcast and published AP style stories for the webReviewed press releases and story leads to help determine content for each show based on target demographics
Hayley Nelson Eckert Education Details
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Food Business -
Journalism -
St. John'S University Rome CampusStudy Abroad
Frequently Asked Questions about Hayley Nelson Eckert
What company does Hayley Nelson Eckert work for?
Hayley Nelson Eckert works for Farmer Direct Foods
What is Hayley Nelson Eckert's role at the current company?
Hayley Nelson Eckert's current role is Strategy and Sales.
What schools did Hayley Nelson Eckert attend?
Hayley Nelson Eckert attended The Culinary Institute Of America, Southern Methodist University, St. John's University Rome Campus.
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