Hayley R. Email & Phone Number

Louisville, Kentucky, United States

Publish and design the quarterly Kentucky ENGINEER magazine distributed to nearly 17,000 professionally licensed engineers across the state of Kentucky.

Louisville, Kentucky, United States

As the Communications and Marketing Manager at Exos, I led the marketing strategy for the Wel at Humana™ brand, focusing on increasing community membership and engagement. I successfully revitalized the brand's internal and external presence, increased content interaction across social platforms, and expanded our reach in the Greater Louisville community through new partnerships and strategic initiatives.

Louisville, Kentucky, United States

As Associate Strategist at C2 Strategic Communications, I managed accounts and consulted leaders in various industries to develop comprehensive communications plans. I led the editorial team for a regional e-newsletter reaching 20,000+ decision makers and directed the creative team in developing storytelling assets. Additionally, I launched statewide campaigns for organizations like Louisville Water Company and Anthem Blue Cross and Blue Shield.

Louisville, Kentucky, United States

• Developed various communications materials such as talking points, newsletters, and presentations for clients• Produced creative briefs focusing on target audiences and brand guidelines to ensure effective messaging• Managed digital campaigns using Sprout Social, Facebook Ad Manager, and Google Analytics for successful client outreach• Drafted speaker’s remarks and media advisories for both in-person and virtual media events

Bowling Green, Kentucky, United States

• Led a team of 18 student employees in a student-run branded content studio, increasing revenue by 5% on special publications• Launched the first-ever WKU Graduate Gallery amidst global pandemic, generating $3,645 in revenue and 10,256 pageviews• Communicated regularly with advertising and sales teams to ensure alignment and hired the first video coordinator

Bowling Green, Kentucky, United States

• Developed and led female exclusive weightlifting class, resulting in a 93% increase in strength and aerobic capacities• Launched functional bootcamp classes for WKU employees, focusing on improving functionality and physical fitness

Raymond B. Preston Health & Activities Center

• Designed promotional materials such as posters, digital signage, and social media posts for WKU's Campus Recreation and Wellness Department• Initiated successful videography efforts showcasing the Raymond B. Preston Health & Activities Center, including a video with over 90,000 views• Led integrated marketing campaigns for events like the annual student health fair and re-branded the personal training sector as "TopFit"

Louisville, Kentucky Area

C2 Strategic Communications is a respected PR agency in the Louisville, Kentucky area. As a communications intern, I:• Photographed public meetings for the Sherman Minton Bridge Renewal project• Wrote articles for the biweekly publication, the Kentucky 100• Assessed social media analytics for multiple client accounts• Recommended communication tools for ACEC-Kentucky and the Kentucky Society of Professional Engineers

Bowling Green, Kentucky, United States

The Talisman is a high-quality life and culture magazine produced semi-annually at WKU. The Talisman has won 22 Pacemaker awards (the highest honor for student publications). In this role, I:• Recruited, hired, and trained a team of 16 writers for the production of a high-quality life and culture magazine at WKU• Conducted weekly writing meetings, generated story ideas, and managed story assignments to ensure timely publication• Edited all copy, conducted interviews, and reported on various topics to contribute to the magazine's success

Bowling Green Area, Ky

The Talisman is a high-quality life and culture magazine produced semi-annually at WKU. The Talisman has won 22 Pacemaker awards (the highest honor for student publications). As a staff writer, I published articles on health and wellness, started a biweekly travel column while studying abroad, and received awards for two sports stories. • Awarded 5th place for Sports Story of the Year from the Associated Collegiate Press• Awarded 3rd place in the Sports category from the Columbia Scholastic Press Association