Huyền Từ (Hayley) Email & Phone Number

Hanoi Capital Region

Head of Marketing at VinWonders - No.1 entertainment & amusement park in Vietnam

Vietnam

- 02 offices in HN and HCM, Vietnam- Management team of 10Y experience- Certified Trusted Partner of Viettel – Vietnam’s Largest Telco- Top 5 Partner of Vinaphone 2017- Preferred Partner of GroupM & Havas- Network traffic of 100m Vietnamese mobile subscribers - 100+ clients in Fortune Global 500 list - Guaranteed Lead Generation- 24x7 follow-the-sun support- Exclusive co-branding brokerage with Vietnamese Telcos- Client portfolio: Unilever, Samsung… Show more - 02 offices in HN and HCM, Vietnam- Management team of 10Y experience- Certified Trusted Partner of Viettel – Vietnam’s Largest Telco- Top 5 Partner of Vinaphone 2017- Preferred Partner of GroupM & Havas- Network traffic of 100m Vietnamese mobile subscribers - 100+ clients in Fortune Global 500 list - Guaranteed Lead Generation- 24x7 follow-the-sun support- Exclusive co-branding brokerage with Vietnamese Telcos- Client portfolio: Unilever, Samsung, Grab, Pepsi, Highland, Bao Viet Life, TP Bank, Heineken, Tiger, Wrigley, Sony, etc. Show less

Vietnam

Vietnam

Vietnam

Analyse mobile ads market and leading trends to redefine targets segments and strategic products: - Create proposal for large-scale roll-out of WIFI marketing including pricing & strategic partnership- Develop new front end features for Mobifone's mobile ad buying platform- Give consulting advice for content of TVC & In-App assets for FPT Telecom partner- Give consulting advice to 2 Vietnam's Largest Telcos on data mining, data privacy & monetisation- Create first-time… Show more Analyse mobile ads market and leading trends to redefine targets segments and strategic products: - Create proposal for large-scale roll-out of WIFI marketing including pricing & strategic partnership- Develop new front end features for Mobifone's mobile ad buying platform- Give consulting advice for content of TVC & In-App assets for FPT Telecom partner- Give consulting advice to 2 Vietnam's Largest Telcos on data mining, data privacy & monetisation- Create first-time proposal for almost real-time geolocation & geofencing Intersec mobile ad solutions - Package 2G, 3G and 4G solutions to create integrated and seamless connectivity for clients' campaigns, especially rural-focused solutions (SMS, MMS, USSD, Flash, IVR, RBT)- Introduce 3P Ad Tracking Collaboration Sizmek to telco campaignsTraining & guiding a team of 10 to improve divisional efficiency:- Host workshops for negotiation, media planning, financial budgeting and digital story telling- Develop a KPI system for individual and divisionEnhancing client list and relationship: - Continue strategic partnership with GroupM & Mindshare, Comfort, Cocacola, Pepsi, Rexona, Viso, etc.- Open up new leads from Vivaki, Vizeum Show less

Kuala Lumpur, Malaysia

- Liaise with Vietnamese digital, transport & infrastructure firms for strategic partnership including VCCorp, Vietnam Airlines, Vietjet, ACV, Vinaphone- Meet and work with key facilitators KPMG, Goldsun, IDG

Kuala Lumpur, Malaysia

- Lead a team of 4 to operate multiple digital systems including but not limited to Double Click for Publishers, Terminal One, Google Adwords, Google Analytics, Sizmek MDX, Grapeshot, Pipedrive & Quickbooks- Set up traffic, manage and optimise multiple digital campaigns across all 4 ASEAN markets Malaysia, Singapore, Thailand & Indonesia, in the process of which liaising seamlessly between clients, sales team and publishers to ensure adaptive delivery, guaranteed ROI and accurate… Show more - Lead a team of 4 to operate multiple digital systems including but not limited to Double Click for Publishers, Terminal One, Google Adwords, Google Analytics, Sizmek MDX, Grapeshot, Pipedrive & Quickbooks- Set up traffic, manage and optimise multiple digital campaigns across all 4 ASEAN markets Malaysia, Singapore, Thailand & Indonesia, in the process of which liaising seamlessly between clients, sales team and publishers to ensure adaptive delivery, guaranteed ROI and accurate reporting- Coordinate and forecast the various types of digital inventory across Open Exchanges and Ad Networks- Support the sales team to broker the largest million-RM digital deal with HSBC and thereafter deployed effective digital strategies which raised HSBC’s acquisition rate from 8% to 40% within 2 months running- Research the scope of Big Data Analytics through a planned introduction of a Data Management Platform, which analyses and segments real-time data across multiple touch points such as CRM, POS, WIFI, etc.- Conduct opportunity analysis for key media owners in Vietnam including Vietnam Airlines & Centech to pitch proposal for representation of their digital assets Show less

London, United Kingdom

Provide independent consulting services for Amadeus to improve their travel booking tools AeTM2-month on-site project with final presentation to the Board: - Redefine strategic offerings to including Best Price Guarantee, payment flexibility, automation- Personalisation & external 3P App Integration in the American Market- User interface & content in cost-conscious European Market - Education for Awareness and Local partnership in emerging Asian Markets- Break into China… Show more Provide independent consulting services for Amadeus to improve their travel booking tools AeTM2-month on-site project with final presentation to the Board: - Redefine strategic offerings to including Best Price Guarantee, payment flexibility, automation- Personalisation & external 3P App Integration in the American Market- User interface & content in cost-conscious European Market - Education for Awareness and Local partnership in emerging Asian Markets- Break into China through strategic JV with CTrip Show less

Master Of Science (Msc), Economics And Strategy For Business, Dean List

Bachelor Of Science (Bsc), Management, 1:1

Management Studies

Cambridge - Singapore Gce Advanced Level, A Level