Co-founded a rapidly growing marketing + proposal strategy business. Executive responsibilities included business development, operations, human resources, and marketing. Client projects included business planning support, market research, digital marketing, social media, web design, graphic design, content marketing, writing + editing, pursuit strategy, proposal management, and presentation strategy + design.

Led team of marketing and pursuit professionals and charged with driving sales and marketing initiatives in the business, technology, and security consulting industry. Implemented marketing strategies to build brand awareness. Implemented change management strategies to increase adoption of CRM system. Oversaw nearly 800 proposals and more than 200 content pieces in 2020.

Led marketing and proposal initiatives focused on delivering solutions to complex water-related infrastructure challenges. Collaborated with sales teams and led strategy sessions to capture strategic accounts. Drove thought leadership campaigns aligned with key pursuits and executed tactical marketing strategies. Led go/no-go decisions and managed proposal execution teams from kickoff to contract signature. Led all shortlist interview strategies, including coaching interview teams. Served as proposal manager for more than $2B in new design and construction projects, including the division's largest project in its history.

Supported training initiatives and implementation of structured pursuit strategy for global company. Assisted in assessing training needs, supported development of training materials, and facilitated training sessions on best practices (pre-positioning, client/competitive research, strategy development, proposals, and presentations). Directed strategic pursuits including facilitating strategy sessions to identify discriminators, writing cover letters and executive summaries, and coaching pursuit teams on the implementation of best practices. Continually identified new approaches, practices and processes to improve the quality, efficiency, and success of the pursuit process. Mentored marketing coordinators on pursuits and industry certification. Led analysis of research tools to improve client, competitive, and market research capabilities.

Served as marketing, business development, and proposal management specialist. Managed proposal efforts from inception to completion including lead tracking, coordination of technical teams, writing and editing, graphics and layout, quality control, and final production. Applied the Shipley Proposal Guide for proposal development including the execution of competitive analyses, kickoff meetings, and storyboarding sessions; conducted pink, red, and gold team reviews; and developed win theme statements, executive summaries, and action captions. Led presentation and interview preparations and coached pursuit teams and senior management on best practices. Developed marketing and sales brochures, coordinated award submissions, and assisted with special events. Served as mentor to teammates and assisted with training new hires. Named 2012 Rookie of the Year and recipient of the 2013 On the Ball award by management.

Coordinated international marketing campaign of a rapidly-growing business with clients on six continents. Tracked and analyzed progress of campaigns and oversaw department budget. Responsibilities included business development, website development and maintenance, search engine optimization, creation of marketing and sales materials, e-mail marketing, and orchestration of domestic and international trade shows.