Andy Haynes Email & Phone Number

The power of collaboration has never been greater, so I have created an environment for exchanging ideas, challenges, and solutions. Focusing on the hospitality market, hotels, restaurants and residential communities, we will share thoughts on emerging trends and opportunities.My broad background in hospitality, marketing and management will assist network members in looking at new approaches, products, and connections that will grow their business faster and better than competitors. From change management to innovative products, we'll provide knowledge that keep your companies leading edge.

Wake Forest, North Carolina, Us

Develop growth strategies for our supplier clients and hospitality customers. Working with owners and management companies in lodging and residential housing industries, we provide innovative solutions to operational challenges. We have insight through our strategic relationships and look at opportunities through the lens of our customers' customers, then provide unique perspective to offer a competitive advantage to our customers.

Rockville, Md, Us

Developed client opportunities to optimize client savings through strategic partnerships with contracted suppliers. Focused on establishing Avendra as a trusted procurement partner as we extended into multifamily, student housing and commercial property portfolios. Worked closely with Marketing, Sales and Strategic Sourcing to broaden product and service offerings and attract more clients. Reviewed development trends of existing clients to identify opportunities for expansion into new properties and programs. Served as procurement expert in presentations at National Association conferences.

Rockville, Md, Us

Identify high-potential prospects and present the advantages of partnering with the largest supply chain partner in the hospitality industry, including cost savings, quality assurance, customer support, and innovation. Ensure smooth transition of new customers into the Avendra program, maximizing client participation, savings, and satisfaction. Enhance campaign tracking by introducing enhanced CRM software to the sales team and executive management.

Philadelphia, Pennsylvania, Us

Maintained 95+% client retention, including saving 6 accounts presumed lost.. Sold additional services to existing customers. Provided information and consulting to clients that strengthened their business and our partnership. Developed innovative performance tracking and action planning tools to proactively manage client relationships. Assisted operating partners in developing and implementing services that provided superior measurable outcomes for our clients.

Phoenix, Az, Us

Served as advisor on the new FlexNet program, introducing a combination of onsite and online classes for each course. Trained and managed faculty to ensure successful education of working adults, achieving 100% on all campus audits. Facilitated faculty and student orientations, syllabus review, grading audit, and faculty evaluations. Trained new campus staff and faculty on UoP class facilitation.

Directed brand positioning, marketing and communications efforts, internally and externally. Oversaw marketing budget and managed outside agencies’ creative and production efforts. Particular focus placed on establishing branded food service operation, which experienced 20+% sales increases during its second year in operation.

Designed, developed, marketed, and sold a strategic communications program, including market research, brand communications planning, campaign development, database management, and a direct mail targeting software system that provided household-specific messaging.

Introduced a more precise targeting approach in direct mail. Managed internal and client databases to maximize business opportunities for response-oriented advertisers, resulting in over $2M incremental revenue, and extended operational capacity to match demand. Databases utilized include demographic, lifestyle and purchasing characteristics as well as client customer files. Developed targeted marketing strategies for customer acquisition and loyalty programs and analysis methods for measurement of results.

Responsible for marketing business channels through advertising and execution of Long John Silver’s marketing promise. Provided input and feedback to advertising agencies to ensure commercials and other communication motivated consumers. Optimized the competitive positioning for Long John Silver’s. Guided development of strategic plans and tactical actions for achieving the corporate mission.

Master Of Business Administration (Mba), Marketing Strategies

Bachelor'S Degree, Economics