Hayra Silva Email & Phone Number

Belo Horizonte, Mg, Br

Belo Horizonte, Minas Gerais, Brasil

The mission of Enablers is to help professionals and companies gain the knowledge necessary to enhance their business results through Enablement practices. At Enablers, we learn through content, training, mentoring, and extensive networking.

Responsible for leading initiatives to streamline and optimize sales processes, with afocus on CRM management (Pipedrive), sales funnel creation, and automation. Keyresponsibilities include:● Managing the CRM system to track sales activities and ensure data accuracy.● Developing KPIs and creating sales dashboards for performance monitoring.● Designing and implementing sales playbooks.● Reviewing and optimizing commercial processes for enhanced efficiency.● Creating new sales funnels based on the Winning by Design methodology.● Building and executing automations within the CRM.

Led a team of five professionals, playing a pivotal role in the restructuring and optimization of sales processes both domestically and internationally. Key responsibilities included:→ Structuring, optimizing, and implementing sales processes to enhance operational efficiency.→ Conducting comprehensive onboarding and ongoing training programs for sales teams, leveraging methodologies such as Challenger Sale, SPIN Selling, and BANT.→ Designing and implementing playbooks to standardize sales processes.→ Managing CRM systems (Hubspot) and tracking key metrics to support the sales team.→ Leading the recruitment process, ensuring the formation of high-performing teams.→ Developing and delivering key training programs to support team development.Key Achievements:→ Successfully onboarded over 150 sales and pre-sales professionals.→ Developed a sales playbook used by more than 2,000 users daily.→ Delivered over 500 feedback sessions, earning a satisfaction score of 10 from team members.→ Increased sales conversion rates by over 10%, achieving an average conversion rate of 44%.→ Improved SDR efficiency from 2% to 5%.→ Contributed to a 50% annual revenue growth through effective outbound and inbound sales strategies.

Led the pre-sales team, ensuring the successful execution of onboarding processes and the development of new materials to optimize sales operations.→ Managed the onboarding process for over 50 sales team members during peak periods.→ Conducted one-on-one meetings and gathered team feedback to drive continuous improvement.Monitored OKRs, qualitative and quantitative metrics, and CRM data to provide actionable insights for enhancing team performance.Key Achievements:→ Reduced no-show rates by 20%.→ Contributed to generating over R$500k in ARR.

Belo Horizonte, Minas Gerais, Brasil

Actively engaged in lead generation and prospect qualification across multiple channels, with a focus on optimizing both outbound and inbound pre-sales processes.→ Used automation tools to track leads and manage CRM (HubSpot).→ Generating qualified leads through phone calls using SPIN Selling, GPCT, and BANT methodologies.→ Assisted in the development of scripts, templates, and cadences for prospecting efforts.→ Supported the onboarding process for new team members.Key Achievements:→ Consistently exceeded sales targets, achieving over 140% of the set goals.→ Maintained a no-show rate between 85-90%, outperforming industry averages.→ Achieved 100% target fulfillment throughout the tenure.

Data Science, Data

Logistics, Logistics And Administration