Data Analyst
Current• Conducted client interviews, meetings, and document reviews; translated requests and cleaned data using SQL and Python.• Performed Recency Frequency Monetary analysis on purchase data to identify key segments, increasing client sales by 5% in 2 weeks.• Performed A/B testing and metrics analysis with linear regression in Python, boosting conversion rate by 3%.• Analyzed customer behavior data to offer branding strategy insights, increasing campaign enrollment rate by 5%.• Created and managed a performance dashboard on Power BI, enabling effective monitoring and optimization of marketing campaigns.• Automated reporting by integrating systems with ETL processes and used SQL queries and scripts, reducing processing time by 75%.