1. Developed comprehensive media plans by analyzing target audiences, selecting appropriate channels, and allocating budgets for cross-channel campaigns.2. Collaborated with creative teams (designers, copywriters) to ensure that media strategies aligned with campaign goals and brand messaging.3. Coordinated campaign execution and timelines, working closely with media buyers, social media managers, and external partners to deliver on time.4. Monitored and optimized campaign performance, adjusting strategies based on real-time data to improve key metrics like reach, engagement, and conversions.5. Prepared detailed reports for stakeholders, providing insights on campaign outcomes, budget utilization, and recommendations for future improvements.

1. Executed media buying strategies by purchasing ad placements across various platforms, including social media, search engines, and display networks, to optimize campaign performance.2. Conducted audience research and segmentation to identify target demographics and tailor campaigns to maximize reach and engagement.3. Negotiated ad rates and terms with publishers and media vendors to ensure cost-effective placements while achieving the desired reach and visibility.4. Analyzed campaign performance metrics, including CTR, CPC, and ROI, to evaluate effectiveness and make data-driven adjustments to optimize ongoing campaigns.5. Collaborated with creative teams to develop compelling ad creatives and ensure alignment between messaging and media placements for cohesive brand representation.

1. Developed tailored digital marketing strategies for startups, focusing on brand positioning, target audience identification, and competitive analysis to establish a strong market presence.2. Advised on the implementation of various digital channels, including SEO, social media, email marketing, and content marketing, to drive traffic and engagement.3. Provided training and support to startup teams, equipping them with the necessary skills and tools to effectively manage their digital marketing efforts and campaigns.4. Monitored and analyzed campaign performance, using metrics and analytics tools to assess effectiveness and provide actionable insights for continuous improvement.5. Facilitated budget planning and resource allocation, ensuring startups optimized their marketing spend for maximum impact and return on investment.

1. Developed and executed comprehensive digital marketing strategies, including SEO, email marketing, and social media campaigns, to increase brand awareness and drive traffic to the online store.2. Managed content creation and curation for various digital channels, ensuring alignment with brand identity and seasonal campaigns while engaging the target audience effectively.3. Monitored and analyzed campaign performance metrics, using tools like Google Analytics and social media insights to assess effectiveness and inform future marketing decisions.4. Coordinated with cross-functional teams, including design and merchandising, to ensure marketing initiatives supported product launches and promotional events.5. Implemented and optimized paid advertising campaigns across platforms such as Google Ads and Facebook, focusing on driving conversions and maximizing return on ad spend (ROAS).

1. Oversaw IT inventory management, ensuring accurate tracking of all IT equipment and resources within the Manila Water warehouse.2. Coordinated with tech engineers to manage the procurement and allocation of IT assets, ensuring that all equipment was utilized efficiently and effectively.3. Implemented inventory control processes to monitor the in-and-out flow of IT equipment, maintaining accurate records to prevent loss or mismanagement.4. Managed the ordering and replenishment of IT supplies, ensuring the warehouse was stocked with necessary equipment and resources to support operations.5. Ensured compliance with safety and security protocols for IT assets, safeguarding Manila Water’s technology investments and minimizing potential risks.