Motherhood.com.my media division (Story.motherhood.com.my) is a parenting content platform where we produce many different tips and advises (in article and video) for mom-to-be, pregnant moms, new moms, parents and family with children. My role is to create effective content marketing campaigns, how to send the right message to the right people at the right time, to create the right content strategy for marketing team and get the most out of our campaigns.Apart from the daily free… Show more Motherhood.com.my media division (Story.motherhood.com.my) is a parenting content platform where we produce many different tips and advises (in article and video) for mom-to-be, pregnant moms, new moms, parents and family with children. My role is to create effective content marketing campaigns, how to send the right message to the right people at the right time, to create the right content strategy for marketing team and get the most out of our campaigns.Apart from the daily free articles and designed and run new video programmes. I'm part of the monetisation team, working with many different brand owners (marketing directors, marketing managers), media agencies and digital agencies for sponsored story and sponsored video to reach the 3 millions monthly unique visitors to our website. In year 2020-2022, I started to run an interview doctors' video programme called AskMeDoctor. The programme consists of both editorial and sponsored videos. I am also in charge to liaise with client and agency to understand their brand and product USP and present them in the sponsored video. Show less

Integrated marketing communications (strategy, branding, advertising) for a video production studio in Malaysia.• I held responsibility for the direction of the company’s visual brand (social, web, video and print). I led cross-functional team to initiate and execute branding campaigns for the company, which involved revamping the brand’s logo, company profile, marketing collaterals, media and content such as blog articles.• I manage the production team and monitor and improve… Show more Integrated marketing communications (strategy, branding, advertising) for a video production studio in Malaysia.• I held responsibility for the direction of the company’s visual brand (social, web, video and print). I led cross-functional team to initiate and execute branding campaigns for the company, which involved revamping the brand’s logo, company profile, marketing collaterals, media and content such as blog articles.• I manage the production team and monitor and improve processes to ensure the timely and high quality execution of developing and producing video within budget (SOP, project timeline, presentation slides).• The new brand strategy for company's Facebook page managed to increased 35% fan growth, more than 200% growth in reach, 100% growth in engagement and obtain 10 leads in highly fragmented video production market in 6 months.i. Develop business opportunities and effectively manage existing and new and potential clients.ii. Develop strategies and tactics to drive traffic to social media channels and generate leads, including Facebook ads, Instagram ads, Linkedin ads, SEO and landing page.iii. Build relationships and partners with key clients, agencies and vendors.iv. Oversee and approve marketing material, from showreel, to credentials presentation deck to copy.v. Track budget and optimise advertising fee.vi. Review any marketing related material and provide feedback to team.vii. Conduct internal training about Facebook and Instagram's new requirements, vertical video, video length and dimension.Reason to leave is that company is restructuring. Marketing job duties have been reduced to focus solely on sales. Show less

I am responsible for the successful implementation of client communication strategies on time and within budget.I prepare appropriate stimulus materials for creative briefings, source brand related material for shoots and prepare production briefs. It is also my duty to ensure that artwork and scripts are checked and comply with brand guidelines.On administrative end, I record and maintain detailed man hours on all tasks, raise quotations on all projects, up to prepare POs to… Show more I am responsible for the successful implementation of client communication strategies on time and within budget.I prepare appropriate stimulus materials for creative briefings, source brand related material for shoots and prepare production briefs. It is also my duty to ensure that artwork and scripts are checked and comply with brand guidelines.On administrative end, I record and maintain detailed man hours on all tasks, raise quotations on all projects, up to prepare POs to invoice stage and revenue forecasts for Group Brand Director.My most frequent contacts are:i. Client Brand Managers- To understand clients need, keep clients informed of progress, seek clarificationii. Group Brand Director/ Brand Director- To exchange information & seek advice/supportiii. Creative/Print Production Depts- To brief departments, monitor progress & ensure projects completed on time and within budgetiv. Other Creative and Media Agency - Work together v. Production Companies -To provide briefings and manage project, deadlines & costvii. Celebrity, celebrity manager & KOL talent agencyThe major challenge of the position is managing numerous projects at the same time and bringing them to completion on time and within budget.Sample of works1. Samsung Pay launch MY (2017) https://www.youtube.com/watch?v=oGK1wFIo-ik, https://www.youtube.com/watch?v=U3SBeYYEMEI2. Samsung Pay educational videos https://www.youtube.com/watch?v=NVm96_BxTJs3. Mondelez Cadbury Dairy Milk MY's social content https://www.facebook.com/CadburyMalaysia/4. Mondelez Cadbury 5 Star MY social content https://www.facebook.com/Cadbury5StarMY/5. Mondelez belVita's MY social content https://www.facebook.com/belVitaMalaysia/6. Mondelez ChipsMore MY monthly social content https://www.facebook.com/ChipsmoreMY/7. Mondelez ChipsAhoy Indonesia monthly social content https://www.facebook.com/chipsahoyindonesia/8. Code 10 Malaysia https://www.facebook.com/Code10Malaysia/Looking for better career prospects Show less

• I serviced clients from various industries, ranging from fast food, automobile, e-commerce and hair and beauty. (E.g. Domino's SG, Amex, Nissan Malaysia, Gemfive and L'atelier.)• The new content approach my team & I introduced to client, increased overall post engagement from 0.68% to 2.05% (target 1.96%).• I tested, planned and optimized media budget for each campaign. • Besides, my team launch the first Facebook live gameshow for e-commerce GEMFIVE’s Raya campaign. The 15-mins… Show more • I serviced clients from various industries, ranging from fast food, automobile, e-commerce and hair and beauty. (E.g. Domino's SG, Amex, Nissan Malaysia, Gemfive and L'atelier.)• The new content approach my team & I introduced to client, increased overall post engagement from 0.68% to 2.05% (target 1.96%).• I tested, planned and optimized media budget for each campaign. • Besides, my team launch the first Facebook live gameshow for e-commerce GEMFIVE’s Raya campaign. The 15-mins gameshow received 1,581 engagements without any media spend.• Apart from that, I coached and mentored two graduate trainees within the company, got them involved in projects by liaising with various departments and to bring out the best in them.Reason of leaving is that company closed down. Show less

Internal transferred to GBU (Global Business Unit) to handle P&G regional brand.• I serviced P&G Pantene regional client for South East Asia market such as Singapore, Thailand, India, Indonesia, The Philippines, Malaysia, Vietnam, Australia and New Zealand.• I also liaised with Global team in New York and other regions such as MENAP, NA, LA, CEE, WE and Greater China.• Over the two years, I was part of the team to develop the new brand visual identity (VisID) for Pantene… Show more Internal transferred to GBU (Global Business Unit) to handle P&G regional brand.• I serviced P&G Pantene regional client for South East Asia market such as Singapore, Thailand, India, Indonesia, The Philippines, Malaysia, Vietnam, Australia and New Zealand.• I also liaised with Global team in New York and other regions such as MENAP, NA, LA, CEE, WE and Greater China.• Over the two years, I was part of the team to develop the new brand visual identity (VisID) for Pantene creatives.• Being the lead agency, my client and agency team rebranded 3-Minute-Miracle conditioner via new launch & amplification campaigns, working closely with other agencies (BTL-POSM, Digital, PR).• Besides, I handled budgets, PE, PO, managing campaign costs up till invoice to clients Show less

• I serviced clients such as Allianz insurance, Disposable Soft Goods and KidZania.• I planned budget and timeline to meet day to day request from client.• I also monitor media to check competitors'​ advertising activities, raise red alert or provide competitors review to client.

• I was in FMCG industry. My role was to provide samples, brochures & suggest product to meet customers' needs (e.g.Coca-cola, Mondelez, Nestle, Fonterra, Dutch Lady, Blackmore etc)

• I coordinated corporate events such as product launching, trade shows, treasure hunts and annual dinners• The key accounts I managed are multinationals corporations such as Agilent, STEC, Dell and Jabil.Reason leaving the company was to pursue degree study in Kuala Lumpur.