Hazel Lubbock Email & Phone Number

Manchester, England, United Kingdom

Manchester Area, United Kingdom

I lead a team of 45 brilliant people from junior to lead level across production and post production. Together, we create and deliver a high volume of content for Facebook, Snap and YouTube, against aggressive monetisation and growth targets.Key areas:Management (through change, development, performance)Strategy (brand, content, scale)Original production (on location/remotely, post production, budget management, legal)Brand identity (design, content, tone)Platform knowledge/data (Facebook, Snap, YouTube)Process (workflow efficiency, file management/systems, stakeholder input)

Manchester, England, United Kingdom

- Co-managed social video team through restructure to streamline workflow, strengthen brand identity, allow knowledge sharing and bring in progression paths- Grew team by 30-40 people in first year- Built and developed a team of video journalists which produce original social video, remotely and on location- Built a team of sub editors responsible for legal and platform safeguarding, and improving the tone and reputation of our content- Co-managed channel managers and oversaw content schedules - Set up effective workflow and processes that allowed us to scale output significantly- Exercised editorial integrity and acted as brand guardian- Rebranded UNILAD brand pillars, differentiating the brand from LADbible by bringing in lifestyle verticals- Redesigned and standardised motion graphics across 8 Facebook pages, bringing in guidelines and stronger brand identity- Maintained cultural calendar for forward-planning- Consulted on creative commercial briefs and edits- Worked with licensing and legal teams to strengthen licensing contracts- Worked with marketing team on pitches and partner events including Park Life- Worked with PR team to secure B2B coverage of original content

London, United Kingdom

- Developed and executed digital/social video content strategy, delivering to growth and engagement targets- Managed and lead a team of video producers and video editors in London, New York and Nashville- Innovated new methods of storytelling for Lonely Planet- Shot/produced bespoke social-first content for Facebook and Snap shows- Commissioned social video content and managed creator relationships- Managed editorial budget- Implemented SEO (website, YouTube) and social media best practices (Facebook, Snap)- Read content metrics to reach actionable conclusions- Ideated, costed, produced and delivered branded content campaigns- Consulted on marketing campaigns- Demonstrated knowledge of media law and legal considerations for video content- Maintained the core technologies to support video and video distribution

London, United Kingdom

- Managed all aspects of digital platform video content creation- Optimised video content and metadata for digital and social platforms- Commissioned, wrote scripts and directed edits- Maintained a content schedule that ensured regular delivery of videos- Analysed data to inform decision-making and video content development- Concepted and created text-led branded video content- Curated content for marketing campaigns and hub pages

London, United Kingdom

- Wrote, commissioned and edited data-informed editorial features for the website.- Planned content and managed the team's workflow.- Identified opportunities and maximised wins using Google Analytics, Pi and Hitwise.- Trained wider brand team in CMS, Google Analytics, SEO and social media best practices.- Managed and mentored the online editorial assistant and intern.- Represented Condé Nast Traveller externally, speaking about travel trends at summits including Soho House Intersection and FashTech.- Regularly wrote trends, reviews and features for the magazine.

London, United Kingdom

London, United Kingdom

London, United Kingdom

- Researched, fact-checked and subbed city guides including London, New York, Paris and Copenhagen.

London, United Kingdom

- Researched hotel, restaurant, bar, spa openings and travel trends for magazine. - Booked travel for the magazine team.

Ba (Hons) Fashion Journalism

Diploma Of Higher Education, Fashion Design