As a Digital Marketing Manager I am responsible for overall digital marketing and branding activities. I have diversified roles to perform from collaborating with sales team for lead generation to managing promotional activities. • Devising strategies to drive online traffic to the company website.• Developing and managing digital marketing campaigns.• Utilising a range of techniques including paid search, SEO and PPC.• Managing online brand and product campaigns to raise brand awareness.• Evaluating customer research, market conditions and competitor data.

I was responsible for building and maintaining brand. Branding across various social media sites, working with sales team closely and helping them by generating leads. Also working closely with designers to design promotional contents. I was also responsible for optimizing website along with off page SEO. Working on Google AdWords for PPC campaigns and monitoring the same. Other responsibilities were as follows:• Overseeing the social media strategy for the company.• Tracking conversion rates and making improvements to the website.• Improving the usability, design, content and conversion of the company website.