Responsible for organizational culture strategy and global implementation• Orchestrated the construction of internal cultural channels, both online andoffline, including the creation of cultural walls and the operation of digitalcommunication platforms. • Developed and produced a multi-lingual 10th-anniversary cultural handbook,chronicling the company's journey and employee stories to deepen historical andcultural ties. • Spearheaded the global cultural activities, including the planning and execution of acompany-wide carnival celebration, showcasing our international and cohesive culture. • Collaborated with various departments, including Government Relations, EmployerBranding, Training, and Business Partners, to embed our corporate culture across theorganization.

Responsible for internal communication of organizational culture of ‘In-Store Business Group’• Served as Editor-in-Chief for the annual publication, which became a key mediumfor cultural dissemination within training programs. • Revamped the internal public account, increasing readership by 200% throughengaging content featuring company news and employee success stories. • Led internal cultural campaigns, including town hall and honor incentive systems, toenhance employee cultural identity and pride.I brought expertise in the organizational culture team. Made it more mature and levelled up Daodian’s cultural work in order to compete with the biggest companies on the market. I also increased the speed and efficiency of Daodian’s cultural work.

Responsible for internal and external communication of organizational culture• Managed high-impact internal communication channels, creating over 400 culturalposters that received accolades from both management and staff. • Oversaw the Alibaba WeChat public account, doubling readership with compellingcontent on internal cultural activities and employee feature stories. • Coordinated cultural communication efforts for significant company events, such asAlibaba Day and Double 11.• Moderated internal forum discussions with over 100,000 views.

MCN Department• Grew social media presence for 50 talents, surpassing KPI targets by 150% throughstrategic fan engagement.Coached KOL doctors how to write in a more attention-seeking way in order to increase public financial influences and marketing value of them.

Collected, wrote articles, and published more than 100 movie reviews and interview articles on the official account of DSMovie, with a maximum reading view of more than one million.Independently responsible for 70% of interviews fo DSMovie (English used as a working language).Responsible for marketing promotion of movie project, gathered more than 50 movie-related organizations, and involved more than 2000 people in our movie activities.